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    This Fabric Sells For Sixty-Eight Thousand Yuan Per Metre, And The Price Of One Cloth Can Buy A Rolls-Royce!

    2019/3/26 15:25:00 5347

    Rolls-RoyceFabricCashmere

    In the impression that the textile industry belongs to the sunset industry, pollution is heavy, and it does not make money, and is facing the problem of overcapacity.

    So, what is the truth?

    The following two enterprises have improved brand value through technological innovation, and also created more profits for enterprises.




    Behind the high price is the promotion of brand value.




    "Here, please look at the fabric in front of you. Tell you the truth, this fabric sells for sixty-eight thousand yuan per metre, and the price of one piece can buy a Rolls-Royce!"

    Qiu Yafu, chairman of the board of directors of the Shandong Italian Holdings Group, with a shallow camel fabric, proudly introduced to the tour group in the luxury fabric display area of the Italian technology research institute in Shandong.




    Can the value of a fabric reach a Rolls-Royce?

    Don't belittle this seemingly ordinary fabric. Behind it is the best quality, the most luxurious fiber and the core technology of Shandong's Ruyi unique textile.




    Qiu Yafu introduced that this high-tech fabric is made of camel hair fiber. Its fine and precious wool fiber is considered to be comparable to gold and is the best and most luxurious fiber in the most high-end fiber.




    In the past, domestic textile enterprises were limited by spinning technology, and did not have the conditions of processing small camel hair yarn. Therefore, no enterprises had imported small camel hair fibers.

    "Ruyi group invented the" embedded spinning "technology, won the first prize of national science and technology progress, opened up the domestic production of camel products.

    Qiu Yafu said proudly.

    Because of the unique textile technology of Ruyi group, there were little camel hair fibers in the list of national imports in 2011.




    Rare fiber is the guarantee of good quality fabric, and behind the expensive price is the promotion of brand value.

    Yau Yau Fu, chairman of the board of directors of Ruyi group, told a story about the production of this fabric, which was specially selected by more than 2000 employees to make hand sorting of the fibers. The core technology of the international leading and Ruyi unique core was used to spin one gram of wool camel's hair to the ultra fine yarn of up to 500 meters.

    "We only have exclusive design for the most high-end luxury customers every year, and only produce 30 meters per year, so in the minds of customers, this fabric must have this price."

    Qiu Yafu said.




    A piece of fabric leads the world trend, subverts the international opinion on the "low quality and low price" of Chinese textile products, and also allows the traditional textile enterprise of Shandong to "renew old trees".

    Fashion brands maje, Sandro, Bally, these highly sought after brands are made by Ruyi group.

    It is understood that Italy, the United Kingdom, France, Japan, the top four brands of fashion capital, Ruyi group has now acquired 1/3, the 100 luxury goods in the world, Ruyi has quietly entered the top 16, and LV and other familiar international big names live together in the first camp.




    High quality fabrics and fibers have always been "fragrant pastry". In Suzhou, there is such a company that has won the favor of Shun Feng.




    In 2019, the latest working clothes of Shun Feng were used on the fibers of his family.




    At the end of last year, Suzhou Yang Sheng Textile Technology Co., Ltd. received a large order, and the customer was the manufacturer of SF EXPRESS's work clothes.

    The product ordered by the other party is a multifunctional two-component latent elastic composite fiber, which has been identified as "high-tech products of Jiangsu province".




    Xu Jun, deputy general manager:




    "That is to say, SF EXPRESS's latest 2019 work clothes used our elastic fibers.

    SF EXPRESS's riders work outside the house for a long time. They often face severe weather such as high temperature, rain and snow. They have higher functional requirements for clothing, and our raw materials just can satisfy their needs.




    Xu believes that the product is favored by customers because of its high fiber tear strength and wear resistance, as well as its elegant texture and dry and soft handle.




    Hot fuse is a small flagship product of lifting textile, and its output value is 40 million to 50 million yuan in 2018.




    Deputy general manager Xu Die: "this kind of fiber has strong function, it can melt and bond at temperatures around 110 degrees, and has wide application fields.

    In the past, our shoe materials need to be glued with a lot of glue during the production process, not only the environmental performance is poor, but also the production process is more complex.

    By weaving into this kind of fiber, shoe material can be directly bonded and removed from the sewing process. It not only simplifies the production process, but also avoids cracking in the process of wearing.

    In addition to being sought after by footwear manufacturers, many manufacturers of bags and apparel are also very interested in this product, such as using our fibers in Down garments, which can avoid the problem of drilling wool at the sewing department and effectively improve the quality of products.




    Deputy general manager Xu Die: "at present, we can produce nylon hot melt about 5 tons per day, which is in short supply.

    Enterprises take technological innovation as the guide, constantly introduce new products, expand the market with high quality product quality, and enable themselves to achieve leaping development.




    afterword




    Innovation is the key point for textile enterprises to achieve high quality development, as well as an important breakthrough in adjusting product mix.

    The above two enterprises have won the recognition of the brand by their high quality fabrics and fibers, and have also promoted the popularity of the enterprises. In the future, textile enterprises will have the ability to innovate if they want to develop.

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