Analysis: Middle-Aged And Old Women'S Clothing Is To Seize Hundreds Of Millions Of Market Detonating Another Consumer Segmentation Hotspots?

The old consumer market is in the starting stage, and the middle-aged and old women's clothing is the first field to exert strength. This is the best time to seize the market and occupy the mountains.

With the rapid rise of the new elderly group, the group's desire for spiritual / material consumption began to release rapidly, and it is blasting one after another consumer segmentation hotspots.

Today, we are concerned about the theme of the potential market size of more than 500 billion clothing market segments, will focus on the analysis of the development of the elderly women's clothing market.

Middle and old age clothing: a new hot spot for middle-aged and old consumers with potential size over 500 billion

Over the past few years, the traditional clothing industry has been in a predicament of stagnation, high inventory and rising costs. The well-known enterprises, such as Lining and Smith Barney, have been faced with a difficult situation of declining revenues and huge profits.

On the other side of the industry, there are a number of online brands that are designed for middle-aged and elderly women to build fashionable clothes on the mainstream e-commerce platform in China.

With the rapid development of the electricity supplier, a number of online brands have been sprung up for the middle-aged and elderly women to create fashionable clothing in the past few years.

According to statistics of AgeClub Research Institute, there have been 40~50 brands of clothing for middle-aged and elderly consumers who have reached tens of millions or even millions of years.

AgeClub has compared the consumer market between China and Japan, and the size of the shoes and clothing market in Japan over about 40000000 and over 55 is about 200 billion yuan.

Over 400 million of China's 50 year old population, according to official statistics of 1289 yuan / year clothing consumption, the market size is at least 500 billion, is 2 times the Japanese market.

From the brand, category, sales volume, paction price, delivery address, user comments and other labels for multi-level analysis, analysis of the current middle-aged and old women's clothing business market pattern, mainstream brands and the opportunities to hide in the field of subdivision, restore a real middle-aged and old women's clothing online.

Sales and brand numbers ranked the top three in the country: Suzhou, Jiaxing and Wuhan.

In the middle-aged and old women's clothing sales TOP50 brand, the 46 is online brand annual revenue of 40 million to 200 million yuan.

Tmall is the main position of TOP50 for middle-aged and old women's clothing sales. Some brands have already laid a lot of layout and Jingdong stores, and few brands have WeChat ecosystem.

"Mother" and "beauty / fashion" are the mainstream positioning of middle-aged and old women's clothing.

In the subdivision area of big code, pants, suits and so on, there is a unique brand, and more opportunities for subdivision are waiting to be excavated.

Elderly women's clothing business platform layout: Tmall > more spells > Jingdong

From the layout of the TOP50 brand e-commerce platform, Tmall has spelled more and more Jingdong.

Tmall is the main position of the middle and old age women's clothing brand, basically every brand is set up in Tmall.

In the 25 stores that opened more stores, more than 18 stores opened in Jingdong.

Generally speaking, TOP50 brands generally do not pay enough attention to the operation of WeChat ecosystem.

Only 16 brands have public numbers.

At present, there are three types of WeChat layout for middle-aged and old women's clothing brands.

One is to stop or register without operation.

The other is to link WeChat public menu to their own Tmall store, but users still need to copy the password to Taobao Tmall client.

The third category is the WeChat public number menu associated with its own Jingdong shop, WeChat's "Jingdong shopping" support to complete the purchase, experience relatively smooth.

On the whole, the main brand of the middle-aged and old women's wear brands is placed on Tmall and Jingdong. They also pay more attention to more and more spice, but they basically ignore the WeChat ecosystem.

For the middle and old age group, WeChat is the whole mobile Internet. Next, if online brands want to find big market increments, WeChat is definitely a strategic point that can not be ignored.

The geographical distribution of middle-aged and old women's clothing brands: Suzhou, Wuhan and Jiaxing

In terms of geographical distribution, Suzhou, Wuhan and Jiaxing are the three most popular brands in the middle and old age women's wear brands. They live steadily in TOP3 for middle-aged and elderly women's clothing.

Suzhou and Jiaxing are opening up frontiers of the Yangtze River Delta, and have established a complete garment industry chain in the export of foreign countries. They are influenced by the Alibaba's electricity supplier's thinking. Before 2010, a group of young brands of young customers were born.

This time, they obviously grasped the great opportunities for middle-aged and old women's clothing.

Wuhan is another way of development.

In the era of planned economy, Wuhan was once an important textile industry in the whole country, but after a long period of reform, it was strongly competitive with the private textile industry in the coastal area.

The turning point is that the operating costs of coastal areas have increased rapidly in recent years, while Wuhan has abundant human resources and traffic radiation throughout the country. The comparative advantages of developing garment industry are outstanding, and the injection of electricity supplier's thinking has accelerated the revitalization of Wuhan's garment industry.

Conclusion: "rivers and lakes" are far away from each other.

This is the overall pattern of middle-aged and old women's clothing, but this article outlines only the tip of the iceberg.

AgeClub believes that the whole elderly consumer market is in the start-up stage, and the middle-aged and old women's clothing is the first field of strength. This is the best time to seize the market and occupy the mountains.

The middle aged and old women's clothing is just the tip of the iceberg. It has appeared for at least forty or fifty years with a brand of forty million to one hundred million or two hundred million yuan in revenue.

If you expand your mind to the category of women's consumption, such as bra, underwear, fur and scarves, you may hide more opportunities.

In fact, market potential exists not only in women's clothing.

For example, today's headlines gather large numbers of middle-aged and elderly male users because of the content of current political news. Therefore, in the "value point" of their e-commerce channel, the middle-aged and elderly men also become their main users, and the categories of belts, men's shoes, jackets and so on often appear tens of thousands and tens of thousands of pieces.

This fact reveals a key fact that the consumption demand of clothing, food, entertainment and consumption of the 4 billion middle-aged and old people has always been there, but all kinds of online and offline channels have their radiation range and blind area, and many real demands are ignored intentionally or unintentionally.

Once the channel leading to new users is opened, the barrier between the original demand and products will be broken instantly, and the new platform and brand will rise.