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    Market Analysis: 2018 Luxury Brand Performance Summary Three Giants Welcome The Peak Of 4 Years!

    2019/3/27 21:42:00 6539

    Luxury Goods

    China seems to have become a barometer of the global luxury industry.

    According to fashion headline statistics, in 2018, the "China market" became the key word mentioned in many major luxury fashion group's earnings reports, especially LVMH, Kai Yun group and Hermes, and the three giants also welcomed the best performance in 4 years.

    BernardArnault, chairman and chief executive of LVMH, said that whether it was revenue or profit, the group set a new record in 2018, especially when operating profit broke into the 10 billion euro club successfully, which means that LVMH's brand creativity and quality are still attractive to consumers.

    Jean-JacquesGuiony, chief financial officer, revealed that Chinese consumers continued to buy major brand products in the fourth quarter in China or overseas, and the related brand revenue grew to two digits.

    Gucci, the core luxury brand of Kai Yun group, broke its 8 billion euro mark for the first time last year, further approaching its competitors Chanel and LouisVuitton, while 62% of consumers were millennials, and 35% of them were Chinese consumers.

    Influenced by the positive trend of Gucci performance, the market value of Kai Yun group exceeded the Hermes group at the beginning of this year, while the market value of Hermes was almost 1.5 times that of Kai Yun group 2 and a half years ago.

    Despite the proposed launch of the US cosmetic business next year, the market value of Hermes rose to 61 billion 600 million euros, but still less than 62 billion 700 million euros of Kai Yun group.

    What it means is that the financial downturn mentioned by Hermes is related to the high demand of Chinese consumers' handbags. In order to meet the needs of Chinese consumers, Hermes has added 3 leather workshops in the past two years, and increased its leather product capacity to 8% in 2017.

    Meanwhile, LVMH's market capitalization has hit a new high in recent years, its market capitalization is about 158 billion euros, and its market value has doubled as compared with the low performance period in early 2016, which is nearly 3 times higher than Hermes, and the difference between the two years ago is only 1.7 times.

    The performance of British luxury brands represented by Burberry is still in the doldrums. In the third quarter of December 29, 2018, Burberry sales fell 1% to 711 million pounds, including sales of accessories department, including handbags, basically no growth, recorded 469 million pounds, and Mulberry did not release last year's detailed performance report.

    Moncler became the biggest black horse in luxury goods in Italy. Instead of the slump of SalvatoreFerragamo and Tod's group, Moncler sales rose 19% to 1 billion 420 million euros in 2018, and net profit rose 33% to 332 million euros.

    The brand emphasized that its sales in Asia Pacific and other markets including China increased by 24% to 610 million euros during the period.

    Moschino's parent company Aeffe group rose 11.2% to 269 million euros last year, the sales of accessories Department increased 9.3%, and net profit rose 46% to 16 million 700 thousand euros from 11 million 500 thousand euros in 2017. At present, garment has become the main source of income of the group.

    It is noteworthy that the pattern of the us light luxury market is still changing. The Coach parent company that acquired KateSpade and changed its name to Tapestry and the MichaelKors parent company, which was renamed Capri after taking the Versace, issued a completely different reaction in the capital market after the release of the latest earnings report. The former share price dropped 18%, while the stock price rose by more than 11%.

    UBS currently has a target price of $56 for Tapestry shares, and Telsey Consulting Group analysts have expressed reservations about Capri group in a report to customers, and believes that the decline in MichaelKors revenues or the group's revenue in fiscal 2019 has not increased.

    The fast fashion brands dragged by Pang Gate store also began to accelerate pformation. Zara parent company Inditex Group recorded the worst performance in 5 years. H&M group still lingered in the process of brand combination adjustment and digital pformation. The fast selling group of UNIQLO parent company continued to lead, the stock price rose 34% in the past 1 years, and its market value was about 5 trillion and 500 billion yen.

    Britain's fast fashion retailing is in a quagmire of "off Europe". Recently, it was reported that Arcadia, the parent company of Topshop, would file for bankruptcy protection. NewLook, Next and Marsha's department did not perform well last year, and they quit the Chinese market successively.

    The latest financial reports released by Nike and Adidas are mixed, proving the great uncertainty of the sports market.

    Although sales in the third quarter of Nike were in line with expectations, sales in the North American market were lower than expected, stimulating stock prices to drop more than 4% in earnings reports.

    During the period, Nike's total revenue in North America was $3 billion 810 million, compared with $3 billion 571 million in the same period last year, while Adidas's sales in the North American market increased by 15%.

    In order to find new growth points, Nike said it plans to increase investment in clothing for men and women in the future.

    Nike has launched more products such as yoga pants and sports bra for female consumers.

    Adidas realized that the risk of relying on a single explosive product is now trying to reverse the situation and bring the truly hot shoe products into the market to achieve growth.

    The high-end skin care brand continues to be the main engine of growth in the beauty industry. L'OREAL group, Estee Lauder group and Procter & Gamble group have recorded record breaking results in the latest quarter.

    Some analysts have pointed out that behind the popularity of high-end cosmetics, young consumers are beginning to pursue the "from being good to the best" life.

    In the consumer group of cosmetics products, Kayu consumer research shows that young women aged 20 to 29 have become the main force of beauty consumption, especially high-end brands, of which 90 percent of consumers buy half of China's high-end cosmetics.

    It is easy to see that although most market analysts expressed concern about the development of the global luxury fashion industry at the end of 2018, the purchasing power of Chinese consumers still continued to recover, but the trend towards polarization.

    According to Bain's latest research on China's luxury market in 2018, the overall sales of China's luxury goods market in 2018 continued to record a record growth in 2017, reaching a 20% growth rate for second consecutive years, but the difference between brands still exists.

    The report shows that in 2018, there were both luxury brands with a growth rate of over 25%, and some brands lagged behind, with a growth rate of less than 10%.

    The study points out that behind this phenomenon, with the continuous growth of income, Chinese consumers are spending more and more on luxury goods, and their tastes are becoming more picky.

    Citibank analyst ThomasChauvet wrote in the latest report that the demand for soft luxury goods such as high-end leather goods, clothing and accessories in the fourth quarter exceeded expectations, and that the performance of the group's flagship products, such as high-end watches and jewellery, gradually lost its growth momentum.

    For example, in recent years, Gucci has been committed to the introduction of cheaper entry level products to attract new customers, while watches sold at 250 to 500 Swiss francs failed to attract consumers' attention and sales continued to decline.

    According to the latest data from the Swiss Federation of watches and clocks, the Swiss watch industry, which is heavily dependent on Chinese consumers, exports only 2.1% growth in the first two months of this year, compared with an increase of 6.3% last year.

    FrancescaDiPasquantonio of Deutsche Bank believes that the success of Gucci should be attributed to Kai Yun group's data driven scientific operation besides brand and creativity.

    HSBC also pointed out that LVMH also benefited from investment in the digital sector. Luxury goods groups such as Moncler and Hermes are expected to maintain steady growth in early 2019.

    Kai Yun group management, especially in the financial report, stressed that sales in Gucci1 months were basically flat with the fourth quarter, and the demand for brands in China and the US market remained strong. This alleviated investors' concerns that Gucci could not maintain its attractiveness.

    According to the current trend and macro indicators, the sale of luxury goods is expected to be very strong in the Chinese market early this year, according to analyst BryanGarnier.

    In the 2018 China luxury market research, Bain concluded that the four main driving forces of growth in China's luxury market are millennial consumers, local luxury consumption growth, digital strategy and fast-growing middle class groups.

    The report points out that 20% of the growth of luxury consumption in 2018 came largely from the help of the millennial generation.

    According to Bain statistics, China's millennial generation has a housing ownership rate of 70%, which is two times that of the United States, which means that the group has enough financial capacity, although 57% of the millennial generation is subsidized by families, and 38% of them spend their own money on luxuries.

    With the reduction of China's import tax and the adjustment of the global price difference of luxury goods, luxury consumption will accelerate reflux. Bain predicts that by 2025, the consumption of luxury goods outside China and within the country will be flat, which means that the brand should focus on the development of the mainland market.

    The following is a summary of the fourth quarter 2018 earnings report based on fashion headline data, covering luxury brands, light luxury, fast fashion, sports brand, jewelry brand and beauty makeup group.

      

    LVMH (LVMH.PA)

    Stock prices have risen 28% in recent 1 years, and the market value is about 158 billion euros.

    The world's largest luxury group LVMH's fourth quarter revenue rose 10% to 13 billion 697 million euros, an organic growth rate of 9%, the annual total revenue grew 10% to 46 billion 800 million euros, operating profit rose 21% to 10 billion euros, net profit rose 18% to 6 billion 400 million euros.

    BernardArnault, the group's chief executive, has publicly disclosed the scale of its core brand Louis Vuitton for the first time, saying the brand sold more than 10 billion euros last year.

     

    Kai Yun group

    Stock prices have risen 29% in the past 1 years, and the market capitalization is about 62 billion 700 million euros.

    In the fourth quarter, sales of Kai Yun group rose 24.5% to 3 billion 831 million euros compared with the same period last year, the annual revenue rose 29.4% to 13 billion 665 million euros, operating profit rose 46.6% to 3 billion 944 million euros, and the luxury sector revenue increased by more than 20% in the 8 quarter. The growth rate has obviously exceeded the growth rate of the sales of its fashion leather goods department last year, which is mainly due to the Gucci performance which has been running for the first time in successive quarter. The sales volume of the luxury brand increased to LVMH last year.

      

    Hermes

    Stock prices have risen 26% in the past 1 years, and the market capitalization is about 61 billion 600 million euros.

    Hermes's fourth quarter sales surged 10.1% to 1 billion 650 million euros compared with the same period last year, with the strongest growth in Asian market except Japan, with an increase of 13.1% according to the fixed exchange rate, mainly due to the e-commerce business set up by the brand in China's official website in October last year. The group's year-on-year sales increased by 10% to 5 billion 960 million euros, and net profit rose 15% to 1 billion 400 million euros.

      

    Summit group

    In the past 1 years, stock prices have fallen by 17%, and the market value is about 36 billion 700 million Swiss francs.

    In the third quarter of December 31st last year, Cartire parent company's peak sales increased 25% to 3 billion 920 million euros, and the sales increased by 6% in real terms after the newly acquired YooxNet-a-Porter and Watchfinder businesses.

    The group's sales in the Asia Pacific region, which benefited from the double digit growth in mainland China, achieved a 10% growth. The sales performance of the group in the European market has declined by the Paris yellow vest campaign.

    Prada group

    In the past 1 years, stock prices have fallen by 35%, and their market capitalization is about 60 billion Hong Kong dollars.

    In the fiscal year ending December 31st last year, the Prada Group recorded a 3 billion 142 million euro income, an increase of 6% over the previous year, a gross margin of 72%, a profit of 324 million euros before the depreciation and amortization of interest tax, and a net profit of 205 million euros.

    During the reporting period, the sales of core brand Prada increased 6.7% to 2 billion 558 million euros, and sales increased to 82.6%. MiuMiu sales rose 1.7% to 453 million euros, sales fell to 14.6%, sales of footwear brand Church's fell 1.6% to 69 million 79 thousand euros.

      

    Burberry

    Stock prices have risen 11% in the past 1 years, and the market value is about 7 billion 500 million.

    In the third quarter ended December 29, 2018, the sales of British luxury brand Burberry fell 1% to 711 million pounds, while same store sales increased 1%.

    It is noteworthy that this is the first pcript of RiccardoTisici, the new creative director.

    In the earnings report, chief executive MarcoGobbetti stressed that although the overall revenue is still declining, the percentage of Burberry in the key market in mainland China has increased by a median figure.

      

    Ferragamo

    In the past 1 years, stock prices have fallen by 17%, and their market capitalization is about 3 billion 200 million euros.

    In the 2018 fiscal year ending December 31st last year, Italy's luxury brand SalvatoreFerragamo sales fell 3.4% to 1 billion 340 million euros, operating profit decreased 19.5% to 150 million euros, and net profit fell 21.1% to 90 million euros.

    The Asia Pacific region is becoming a major market for the group, with revenues falling by 1% to 505 million 500 thousand euros during the period. The Greater China region has achieved good performance, retail sales have increased by 7.6%, and the fixed exchange rate has increased by 10.1%.

    Tod's

    In the past 1 years, stock prices have fallen by 29%, and their market capitalization is about 1 billion 400 million euros.

    In 2018, Italy luxury group Tod's net profit plunged 33.6% to 47 million 100 thousand euros, 71 million euros in the first fiscal year, and 35.8% to 71 million 700 thousand euros in operating profit.

    During the period, group sales fell 2.4% to 944 million euros over the same period, mainly due to the decline in revenue from wholesale channels, core shoe business and leather goods sector, with sales of footwear department sales falling 1.9% to 743 million 600 thousand euros, and leather accessories Department revenue fell 5.3% to 128 million 600 thousand euros.

    Brunello Cucinelli

    Stock prices have risen 24% in the past 1 years, and the market capitalization is about 2 billion 200 million euros.

    BrunelloCucinelli's revenue rose 10.7% to 553 million euros last year. In the 12 months ending December 31st, Italy's sales in the local market increased by 4.2% to 88 million 300 thousand euros, while sales in other parts of Europe increased 8.5% to 164 million euros. Revenue growth in North America increased from 3.9% to 187 million euros, while sales in the Greater China region were the most significant, increasing by 28.5% to 54 million 800 thousand euros.

    Stock prices have risen 16% in the past 1 years, and the market capitalization is about 9 billion 200 million euros.

    In 2018, Moncler sales rose 19% to 1 billion 420 million euros, operating profit increased 18.6% to 414 million euros, and net profit rose 33% to 332 million euros.

    The report emphasized that the revenue of brands in all regions of the world registered double-digit growth during the period, and sales in Asia Pacific and other markets including China rose 24% to 610 million euros.

    Canada Goose

    Stock prices have risen 45% in the past 1 years, and the market capitalization is about 7 billion 100 million yuan.

    Sales in the third quarter ended December 31st surged 50.2% to 399 million Canadian dollars, while net profit rose 72% to $105 million 300 thousand.

    DaniReiss, chief executive of the brand, said in its earnings report that the strong performance of CanadaGoose results from the effective global expansion strategy. At the end of December last year, the first flagship store in mainland China opened in Sanlitun, Beijing, which triggered a batch of queuing shopping for consumers.

      

    Tapestry

    In the past 1 years, stock prices have fallen by 42%, and their market capitalization is about 8 billion 900 million dollars.

    In the second quarter of December 29, 2018, sales of Coach parent Tapestry group increased by 1% to $1 billion 800 million, while net profit surged 301% to $254 million 800 thousand.

    During the period, core brand Coach sales increased by 2% to $1 billion 250 million, while StuartWeitzman sales increased by 3% to $124 million, but Kate Spade sales fell by 1% to 428 million US dollars.

      

    Capri

    In the past 1 years, stock prices have fallen by 30%, and their market capitalization is about 6 billion 600 million dollars.

    In the third quarter ended December 29, 2018, the sales of MichaelKors parent Capri group were almost flat 1 billion 440 million US dollars in the same period in 2017, while net profit fell 9.1% to 199 million 600 thousand US dollars.

    Among them, the core brand MichaelKors sales fell 4% to 1 billion 276 million U.S. dollars over the same period, while Jimmy Choo sales rose 49.9% to 162 million dollars, offset the impact of Michael Kors revenue decline.

    Hugo Boss

    In the past 1 years, stock prices have fallen by 15%, and their market capitalization is about 4 billion 200 million euros.

    German clothing group HugoBoss2018 revenue grew 4% to 2 billion 800 million euros, of which online business revenue recorded double-digit growth, for the first time exceeded 100 million U.S. dollars, net profit increased 2% to 236 million euros, basically in line with analysts' expectations.

    The group said that in addition to online business, its reform in physical retailing has also made significant progress. It is expected that the target of 2022 will be completed ahead of schedule this year.

    Ralph Lauren

    Stock prices have risen 8% in the past 1 years, and the market capitalization is about $9 billion 400 million.

    In the third quarter of December 29, 2018, RalphLauren revenue increased by 5.1% to $1 billion 730 million, net profit of $120 million, compared with a loss of 81 million 800 thousand US dollars in the same period last year.

    By region, RalphLauren's sales in North America increased by 3% to $909 million, while revenues in Europe increased by 10% to $415 million. During the period, sales of brands in the Greater China region increased most significantly, with a 19% increase, pushing Asia Pacific revenues up 10% to 275 million dollars.

    Aeffe group

    The stock price has risen 2% since this year, and its market value is about 300 million euros.

    In 2018, the revenue of Moschino parent Aeffe group rose 11.2% to 269 million euros, the sales of accessories Department increased 9.3%, and net profit rose 46% to 16 million 700 thousand euros from 11 million 500 thousand euros in 2017. Currently, garments have become the main source of income of the group.

    The group said its growth was mainly due to its new business model and cost savings.

      

    VF group

    Stock prices have risen 12% in the past 1 years, and the market capitalization is about $33 billion 100 million.

    In the three months ended December 29th, VF Group sales increased by 8% to $2 billion 900 million, gross profit margin was 52.2%, net profit was $463 million 500 thousand, and net loss was 90 million 300 thousand US dollars in the same period last year.

    The core brand Vans is still the main driving force for growth. During the period, the brand sales increased by 25% over the same period, while the sales of TheNorth Face increased by 16%. The income of the denim Cowboy brand Lee and Wrangler continued to decline, with a year-on-year decline of 2% and 9% respectively.

      

    Levi Strauss& Co.

    Since its listing in March 21st, the stock price has fallen by 1.3%, and its market value is about 8 billion 500 million dollars.

    In the fiscal year ending November 25, 2018, Levi's rose by 14% to $5 billion 600 million, with sales in the US market surging 10% and sales in Europe and Asia by 25% and 8% respectively.

    During the reporting period, revenue from group direct retail outlets rose 18%, while wholesale channel sales increased by 11%.

      

    L Brands

    In the past 1 years, stock prices have fallen by 30%, and their market capitalization is about 7 billion 300 million dollars.

    The profitability of the L Brands group declined again, thanks to the influence of the secret market, but thanks to its sales of underwear business LaSenza, the fourth quarter sales grew 0.62% to 4 billion 850 million US dollars, and the same store sales fell 3%, while the same sales of Bath and BodyWorks rose 12%.

    In 2018, its revenue decreased by 0.17% to $7 billion 375 million, while the Bath and BodyWorks business rose 11.6% to 4 billion 631 million dollars.

      

    H&M

    In the past 1 years, the stock price has risen by 7%, and its market value is about 198 billion 700 million kronor.

    Last year, H&M Group sales rose 5% to 210 billion 400 million Swedish kronor, or 156 billion 200 million yuan, mainly due to strong growth in online channel revenue, up 22% from the same period last year, accounting for 14.5% of the group's total sales.

    In the first quarter of February 28th, the sales of H&M, a fast fashion giant in Sweden, increased by 4% to 51 billion Swedish kronor, or 5 billion 490 million US dollars, and by 10% at fixed exchange rates.

     

    Inditex

    Stock prices have risen 6% in the past 1 years, and the market capitalization is about 82 billion 300 million euros.

    In 2018, the sales of Inditex group of Zara parent company affected by exchange rate fluctuations only increased 3% to 26 billion 100 million euros, while net profit rose 12% to 3 billion 400 million euros.

    During the reporting period, all brands in the group and all regions in the world grew, and online retail performance recorded a significant increase of 27%.

    Fast Marketing Group

     

    In the past 1 years, the stock price has risen 34%, and its market value is about 5 trillion and 580 billion yen.

    In the first quarter of November 30, 2018, sales of fast selling group increased 4.45% to 644 billion 466 million yen compared with the same period last year, while net profit decreased 6.45% to 73 billion 476 million yen compared with the same period last year.

    During the period, the sales of UNIQLO Japan fell 4.3% to 246 billion 100 million yen compared with the same period last year, and the overseas market performance of the brand in the Greater China region increased steadily, continuing the good trend of the double growth of revenue and profit. The first quarter sales volume of the division rose 12.8% to 291 billion 300 million yen.

    Espirt parent company

    In the past 1 years, stock prices have fallen by 35%, and their market capitalization is about 3 billion 300 million Hong Kong dollars.

    In the 6 months ending December 31, 2018, Esprit parent's global sales plunged 15.84% to HK $6 billion 766 million, gross profit fell 18.37% to HK $3 billion 471 million, net loss increased 85.85% to HK $1 billion 773 million over the same period last year.

    The group said that the decline in performance and expansion of losses were mainly affected by exchange rate fluctuations and adjustment of sales channels, and admitted that the brand image and product attractiveness needed to be improved.

      

    Superdry

    In the past 1 years, stock prices have fallen by 67%, and the market value is about 400 million pounds.

    In the first half of October 27th, the UK's surging Superdry revenue increased 6.4% to 832 million pounds, and profits fell 49% to 12 million 900 thousand pounds from 25 million 300 thousand pounds, which was mainly affected by too warm weather.

    The Group expects that consumer demand will continue to decline due to weather, but in the light of its strong performance in the Chinese market, it is planning to open more stores in the region.

    Nike group

    Stock prices have risen 25% in the past 1 years, and the market capitalization is about $103 billion 400 million.

    Nike group's third quarter sales increased 6.6% to 9 billion 600 million US dollars, gross profit margin was 45.1%, net profit recorded 1 billion 100 million US dollars, and net loss 921 million US dollars in the same period last year.

    During the period, Nike brand sales increased by 12% to 9 billion 100 million US dollars, while Converse sales fell 2% to 463 million dollars, of which Nike sales in the Greater China region rose 24% to 1 billion 588 million US dollars, the first time to break through 10 billion yuan.

    Adidas Group

    Stock prices have risen 9% in the past 1 years, and the market capitalization is about 41 billion 900 million euros.

    In the fourth quarter of fiscal year 2018, adidas Group sales grew 5% to 5 billion 230 million euros, while net profit rose 29% to 93 million euros.

    In 2018, adidas Group sales increased 3.3% to 21 billion 900 million euros compared with the same period last year, while net profit rose 19.5% to 1 billion 700 million euros, a record high.

    Puma

    Stock prices have risen 27% in the past 1 years, and the market capitalization is about 7 billion 500 million euros.

    In the fourth quarter ended December 31st, Puma sales surged 17.9% to 1 billion 220 million euros, gross profit margin was 47.1%, net profit soared 624.7% to 15 million 700 thousand euros.

    In 2018, Puma sales rose 12.4% to 4 billion 600 million euros compared with the same period last year, while net profit rose 38% to 187 million euros, with sales of footwear business breaking 2 billion euros for the first time.

    Under Armour

    Stock prices have risen 16% in the past 1 years, and the market capitalization is about $8 billion 800 million.

    UnderArmour's fourth quarter sales increased 1.4% to 1 billion 390 million US dollars compared to the same period last year, net income recorded 4 million dollars, compared to a loss of 87 million 900 thousand US dollars in the same period last year, all exceeding analysts' expectations.

    However, the group's revenue in the North American home market continued to slide, down 6% to $965 million compared to the same period last year, and its revenue in the international market increased by 24% to $395 million over the same period.

      

    Iululemon

    Stock prices have risen 78% in the past 1 years, and the market capitalization is about $18 billion 900 million.

    Iululemon's fourth quarter sales are expected to range from $1 billion 140 million to $1 billion 150 million, up from $1 billion 120 million to nearly $1 billion 130 million, and adjusted earnings per share are expected to be $1.72 to $1.74.

    In the third quarter ended October 28th, lululemon revenue increased by 20.6% to $747 million, while net profit rose 60% to 94 million 400 thousand US dollars from 58 million 900 thousand US dollars in the same period last year.

     

    Skechers

    In the past 1 years, stock prices have fallen by 21%, and their market capitalization is about 4 billion 800 million dollars.

    Skechers's fourth quarter sales volume was $1 billion 80 million, pushing its annual revenue to $4 billion 640 million, a record high.

    Skechers chief operating officer DavidWeinberg said in a statement that 2018 was a record sales year, and the 4 consecutive quarter achieved new breakthroughs, mainly due to the effective cost control and pformation strategy of the group.

     

    Asics

    The stock price has fallen by 24% since the beginning of this year, and its market value is about 261 billion 800 million yen.

    In the fiscal year ending December 31, 2018, Asics sales fell 3.4% to 387 billion yen, or 3 billion 500 million US dollars, while operating profits plunged 46.3% to 10 billion 500 million yen, or about 94 million 600 thousand US dollars.

    The brand said the weak performance during the period was mainly affected by the downturn in the US market, and its sales in the US region dropped by 15%.

    Deckers group

    Stock prices have risen 54% in the past 1 years, and the market capitalization is about $4 billion 100 million.

    UGG parent company Deckers third quarter sales grew 7.8% to 874 million US dollars, including Ugg sales increased 3.6% to 761 million dollars, Hoka OneOne sales rose 69.2% to 56 million 900 thousand U.S. dollars, Teva brand sales also achieved a strong increase of 17.5% to 22 million 900 thousand dollars, Sanuk sales fell 7% to 12 million 900 thousand dollars.

      

    Columbia

    Stock prices have risen 29% in the past 1 years, and the market capitalization is about $6 billion 900 million.

    The fourth quarter sales of us outdoor sports brand Columbia surged 18% to 917 million 600 thousand US dollars over the same period last year, exceeding analysts' expectations, with net profit of US $113 million, compared with a loss of 7 million 100 thousand US dollars in the same period last year.

    To better control the mainland market, the group has bought 40% of its joint venture from its Chinese partner Sw ire Resources Ltd, and will continue to expand its stores in the future.

      

    L'OREAL group

    Stock prices have risen 34% in the past 1 years, and the market capitalization is about 133 billion 300 million euros.

    In the fourth quarter of December 31st last year, sales of L'OREAL, the world's largest cosmetics group, increased by 8.6% to 7 billion 70 million euros compared to the same period last year, representing an increase of 7.7% compared to sales. Sales increased 7.1% to 26 billion 940 million euros in 2018 and net profit increased 8.8% to 3 billion 900 million euros in the whole year.

    Thanks to the continued popularity of high-end skin care products in the Chinese market, the group's sales growth in the Asia Pacific market has reached a new high of nearly 12 years.

      

    Estee Lauder Group

    Stock prices have risen 8% in the past 1 years, and the market capitalization is about $57 billion 600 million.

    Estee Lauder group's second quarter sales increased 7% to 4 billion 10 million US dollars, a quarterly high, and net profit surged 365% to 573 million dollars a year. The sales of skin care products owned by LaMer increased by 16% compared with the same period last year. The increase was most significant. The sales of cosmetics department increased by 3% to 1 billion 560 million dollars by Estee Lauder, MAC, TomFord and Becca, while the sales of perfume Department decreased by 5% to 537 million dollars.

      

    shiseido

    In the past 1 years, the stock price has risen 26%, and its market value is about 3 trillion yen.

    In 2018, Shiseido's sales increased by 8.9% to 1 trillion and 90 billion yen, or about 9 billion 900 million US dollars, and net profit rose 169.9% to 61 billion 400 million yen, or about 555 million US dollars.

    During the period, the Japanese and Chinese markets contributed 60% of the total sales last year, of which China's sales rose by 32.3% over the same period last year, one of the fastest growing markets.

    Revlon group

    Stock prices have risen 6% in the past 1 years, and the market capitalization is about $1 billion 100 million.

    In the fourth quarter, Revlon Revlon sales fell 6% to 740 million compared with the same period last year, mainly due to the decline in demand for cosmetics brands of the same name, as well as the expiration of some perfume brand licenses, and the net loss increased by 8.6% to 70 million 300 thousand dollars.

    In 2018, the group's sales fell 4.8% to 2 billion 560 million US dollars, and the net loss expanded to 290 million US dollars.

      

    Procter & Gamble group

    Stock prices have risen 33% in the past 1 years, and the market capitalization is about $254 billion 300 million.

    P & G's sales in the second quarter were $17 billion 400 million, and net profit increased by 26% to $3 billion 200 million.

    With the strong performance of its brand SK-II and Olay, the sales volume of P & G cosmetic department increased by 4% to about 3 billion 400 million US dollars.

    Procter & Gamble expects Group sales in fiscal year 2019 to grow 2% to 4% over the same period, and earnings per share increased 3% to 8% over the same period last year.

      

    L'OCCITANE

    In the past 1 years, the stock price has risen 3% and its market value is HK $21 billion 600 million.

    In the 9 months ending December 31, 2018, L'OCCITANE group's sales rose 10.6% to 1 billion 86 million euros compared with the same period last year. Thanks to the promotion of the two brands of the newly acquired LimeLife and L 'Occitaneen Provence, L'OCCITANE's revenue in the US increased by 50.3%, with 12.7% and 10% growth respectively in mainland China and Hongkong.

     

    Pandora

    In the past 1 years, stock prices have fallen by 53%, and the market value is about 33 billion 600 million DKK.

    Pandora's fourth quarter revenue fell 7% to 7 billion 890 million DKK compared with the same period last year. The annual comparable income fell by 4% to 22 billion 800 million DKK, and net profit fell 12.5% to 5 billion 40 million dkrona. With the change of consumer preferences and market trends, Pandora will enter a two-year pition period. The restructuring budget is about 2 billion 500 million DK, or about 382 million US dollars, and brand income will continue to decline in the next two years.

     

    Tiffany & Co.

    Stock prices have risen 26% in the past 1 years, and the market capitalization is about $12 billion 500 million.

    In the fiscal year ending January 31st, the Tiffany sales of luxury jewelry brands increased by 7% to US $4 billion 400 million, up 4% from sales, and net profit rose 58% to 586 million US dollars from 370 million US dollars in the previous year.

    During the period, sales in the Americas grew by 5% to US $2 billion, while sales in the Asia Pacific region increased by 13% to US $1 billion 200 million.

     

    Chow Tai Fook

    In the past 1 years, stock prices have fallen by 14%, and their market capitalization is about 79 billion 900 million Hong Kong dollars.

    Zhou Dafu's retail sales in mainland China and Hong Kong and Macao increased by 1% and 1% in the third quarter, while sales in the same store decreased by 7% and 6% respectively, the first decline in the same quarter sales in the two fiscal year.

    According to the products, the sales of jewellery and jewelry in the mainland of China decreased by 5%, while that in Macao, Hongkong fell by 8%. The sales of gold products in the mainland of China dropped by 11%, while that in Macao in Macao recorded a 6% decline.

    Source: Fashion headline writer: Zhou Huining

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