How Far Can You Go In Net Marketing? 5 Trends Ahead Of Schedule In 2019

Net red marketing is a trend at present. In the field of cross-border e-commerce, with the influence of Internet red people, promoting brand and publicity products is already a marketing option for many sellers.

However, some sellers still have a wait-and-see attitude regarding whether to use this method.

They still have doubts about whether net red marketing can play a good role, or do not know how to start looking for suitable net red.

This article will break through the difficulties encountered by sellers in net marketing and predict the trend of net marketing in the future.

Net red marketing has become a trend. In 2020, net red marketing advertising expenditure will reach $10 billion.

At present, many people are not familiar with net red marketing. But in 2016, many people said they didn't make net red. They only voted for Facebook and Google advertising. By 2017, people began to be interested in net red marketing, but did not know where to start. In 2018, the number of sellers selling net red became more and more.

Net red marketing man Scarlet preach.

At present, there are several modes of advertising: first, search advertisements; two, third party advertisements; three, traditional advertisements.

Search advertising is of a higher magnitude, but the test for keywords is very high. The third party advertising platform is of great magnitude and low cost, but sellers occasionally have some problems with the screening of the third party platforms, such as whether their traffic is completely true; traditional offline advertising, like media advertising, has a large volume, low cost and good results, but it is not creative enough.

Data show that from 2016 to 2019, global social media advertising spending will increase by 72%, of which 62% of marketing staff said that 2019 will increase the budget of social media.

Among the 3 billion internet users in the world, the advertising expenditure of net red marketing has reached US $1 billion 600 million in 2018 only for Instagram social networking sites.

By 2020, the global net marketing advertising spending is expected to reach US $10 billion.

Some people will ask, what is the ROI of Internet Marketing? According to the US data media, if an advertiser spends $1.26 to find a beauty net, he will get a profit rate of 11.38 US dollars, which means that the return of overseas Internet red marketing is nearly 11 times.

Three problems and solutions of net red marketing

Many people will wonder if all the net marketing can achieve good results. The answer is not necessarily.

Although net red marketing can achieve high volume in a short time, and even become the preferred choice of global advertisers, it also has some problems, which become a baffle for many sellers who want to try but don't know how to start.

First, match degree.

Some sellers want to do it very much, but they don't know who to look for, and the overseas market is an unknown area.

In this regard, Scarlet suggests that sellers can set clear goals and reasonable budgets, set clear positioning of their products and understand the data behind the products, but these are just the foundation.

Second, marketing effectiveness.

What kind of pformation can we find in the marketing of red net? Is it possible that every net red can bring quantity to itself? This is also a problem that sellers consider more when doing net red marketing.

Third, viscosity.

A lot of sellers look for net red is characterized by leaping, maybe today need to contact each other, and then no matter, after six months to find each other again and again, looking for prices have never changed, do not feel anything wrong, resulting in sticky bad with net red.

How to solve these problems? Scarlet says, sellers may be able to start with data.

For example, find a net red, copy each other's content data published on the platform, analyze the artificial data and identify the pictures, and analyze the fans' audiences, including race, age, country, gender, income status, brand stickiness, like which brands and hobbies.

Through data analysis, the seller knows better how many people in the net's fans will buy their products.

How to operate specifically?

The first step is to search people.

Clear their product positioning, and clear the positioning of competitors, through labeling can quickly search for the corresponding target audience.

The second step is net red data.

The net red data project includes a lot of fields, such as fans portrait, platform growth trend, net red bidding period and so on.

From the growth of fans to determine whether there is fake powder; from fans portrait, competing products to analyze each other to what products have been done.

Five forecasts of future red marketing in 2019

1, KOL's marketing will occupy a place in marketing and will become more and more influential in the future.

Due to the new network of red and a large influx of capital, KOL marketing will start to make more use of e-mail, Internet marketing and content marketing.

2, artificial intelligence and machine learning will become the driving force of KOL marketing.

Artificial intelligence and machine learning will become the first solution to improve measurability, to find return on investment and authenticity of fans.

In the 2019, artificial intelligence and machine learning will be widely applied from image recognition to eliminating bonus points and spam programs, and then judging marketing effect and language processing.

3, the trend of Instagram elimination of fake powder will bring great changes to the KOL marketing industry.

The marketing participation of the brand will not simply depend on the quality of the net red and the size of the audience. The elimination of fake powder will strike a large part of the false net red, but it will also enable the brand side to have greater confidence in its net red investment.

4, each big net red will also launch own brand one after another.

In 2018, many visionary network Hongdu achieved great success by launching their own brands, such as Arielle Charnas.

5, each company will set up its own network marketing team in the future, and the demand for talents with multiple backgrounds will increase.

Like other marketing areas, customers will seek more net red in promotional activities. At present, the market is also showing this trend.

This will bring about changes in the whole industry's demand for talent, because traditional KOL marketing can no longer meet the needs of brand promotion.