Suqian: A Series Of Textile And Clothing Articles On "Cultivating Hundreds Of Millions Of Industries"

Suqian has the tradition of "planting mulberry in mulberry and making good people".

As a traditional competitive industry and important livelihood industry in Suqian, textile and garment industry plays an important role in the industrial economy of the whole city.

Data show that in 2018, the output value of the textile and garment industry in the city amounted to 41 billion 228 million yuan, accounting for 17.15% of the industrial output value above the scale of the whole city.

The city's Conference on accelerating the development of high quality industrial economy proposed that textile and new materials, chemical fiber home textiles, industrial textiles, denim fabrics, clothing and other industries should be focused on continuously improving the level of industrial chain collaboration, building China's new textile industry base and the important knitting industry cluster area in China.

This points out the way to build 100 billion textile and garment industry.

Then, how to build China's new textile industry base and the important knitting industry cluster area in China?

Suqian is well planned and more precise.

Promoting industrial agglomeration and perfecting textile and garment chains

In Jiangsu Dali intelligent textile Co., Ltd., located in the Shuyang intelligent Knitting Industrial Park, 15 sewing production lines are being launched at full capacity.

"By the end of the year, the production line will reach 20, and sales volume is expected to exceed two hundred million yuan."

Zhu Xiangdong, general manager of the company, said.

This pformation from raw materials to finished products is only part of the chain of Suqian's textile and garment industry.

After many years of development, the textile and garment industry in Suqian has initially constructed a relatively complete industrial chain of "mechanical equipment, polyester to spinning (yarn)", "elastic to weaving, dyeing and finishing to clothing (Home Textiles)".

Researchers who are interested in the development of textile and garment industry have suggested that Suqian's textile and garment industry has a low end product, a low level of deep processing of products, and incomplete chains of printing and dyeing, accessories, and so on.

"In recent years, some enterprises that have been recruited are often inconsistent with the local product specifications because of the" raw materials and market "both sides are outside, and there is no matching relationship between them.

The person further said that the products of cotton yarn mill located in towns and villages in Shuyang were exported to the outside world, and the local cotton mills were few and the required specifications were inconsistent, so the local matching rate was very low.

In addition, printing and dyeing is the most prominent short board in Suqian's textile and garment industry. The lack of printing and dyeing capacity restricts the development of the industry chain to high added value links.

Then, how to improve the chain of textile and garment industry and strengthen industry matching?

In March 30th, Suqian held the investment promotion conference of textile, clothing, food and beverage industry in Ningbo, holding hands with a number of key enterprises, and signed a number of textile and garment industry projects.

It is a pragmatic approach to improve the chain of textile and clothing industry in Suqian.

In the city industry and information bureau responsible person seems to promote industrial agglomeration development is a good strategy to improve the industrial chain.

First of all, increase investment in precision, focus on industry chain, strong chain, extension chain to carry out targeted investment, focusing on the introduction of Suqian's lack of weaving, home textiles, high-end brand clothing and other projects.

Second, strengthen coordination.

Enterprises should be encouraged to form an industrial pattern with specialization division of labor, mutual promotion of upstream and downstream and coordinated development through merger and reorganization, strong combination and complementary advantages.

Support large and medium sized textile and garment enterprises to establish a collaborative relationship based on market allocation of resources, stable supply, production and sales of raw materials, and establish an industrial ecology with collaborative innovation and win-win cooperation.

"At the same time, we should guide printing and dyeing enterprises to become bigger and stronger, and guide printing and dyeing enterprises outside the park to gather in the park, accelerate the pace of the integration of printing and dyeing enterprises, and provide a strong matching for the upgrading of the textile and garment industry in the whole city."

The person in charge added.

Five fingers into one blow, focusing on key areas of development.

After years of development, Suqian's textile and garment industry has formed a complete industrial system of cotton spinning, wool spinning, chemical fiber spinning, silk spinning, weaving, knitting, industrial textile, clothing, clothing, home textiles, printing and dyeing.

But in terms of product structure, enterprise structure and so on, it is still not perfect: textile products have a larger proportion of processed products and semi-finished products, and finished cloth accounts for a relatively small proportion.

Those who watch the world will win.

According to its own industrial foundation, Suqian complies with the development trend and market demand, it focuses on the development of new textile materials, chemical fiber home textiles, industrial textiles, denim fabrics, garments and other industries, and promotes the development of the industry to the high-end value chain.

In order to consolidate and enhance the competitive advantages of textile and garment industry and create hundreds of billions of industries, Suqian issued the "municipal government's implementation opinions on supporting the textile and garment industry to accelerate development" in February 2018. "The notice of the municipal government office on printing and distributing the Suqian city's support for the development of the cowboy industry".

Among them, the implementation opinions of the municipal government on accelerating the development of textile and garment industry is clear that in developing new textile materials, we should focus on developing differentiated and multifunctional fiber industries, cultivating high performance fiber materials industry, upgrading the covering yarn industry and improving the level of textile technology.

In strengthening the chemical fiber and home textile industry, we should strengthen the development of new products and create the own brand of home textiles. We will focus on the production of bedding, curtain fabrics, wall coverings and tablecloths and so on, so as to improve the agglomeration level of Suqian chemical fiber home textile industry and build a national famous textile production base.

Suqian Municipal Bureau of industry and information technology said that in order to expand the application of industrial textiles, Suqian gradually increased the application of new fiber materials in the field of industrial textiles, and encouraged industrial textiles enterprises to develop various industrial protective fabrics and protective clothing, such as flame retardancy, antistatic, high temperature resistance, acid and alkali resistance, etc., and constantly develop new varieties, improve the level of composite and functionalization, and enhance the core value of independent brands.

At the same time, we should further promote the development of the denim industry cluster, build a new cluster of Suqian cowboy industry through the promotion of training and development, and form a good pattern of taking the leading enterprises as the core and developing the small and medium-sized enterprises together. We should increase investment in equipment, optimize the production technology of cowboy fabrics, make cowboy products more diversified, use more yarns, make cowboy fabrics comfortable, functional and innovative, and make jeans fashionable and high-end.

Fine design and brand Description: wonderful "smile curve"

For textile and garment industry, brand and design occupy the two sides of "smile curve" and absorb higher added value.

In recent years, Suqian has thoroughly implemented the strategy of "three products" to increase varieties, improve quality and create brands. It has continuously enhanced the brand awareness and market influence of textile and garment enterprises. It has 4 well-known trademarks in China and 5 provincial "three products" demonstration enterprises, forming a number of well-known brands such as arrow deer, Su Si, Jiu Jiu, Tengsheng and Shenlong.

It can not be overlooked that compared with South of Jiangsu and Zhejiang, Suqian textile and garment industry has fewer independent brands, and most of the enterprises are still in the stage of processing famous brands.

In addition, the enterprises do not know enough about the creative design of clothing, the costume design is in the initial stage, and the design level needs to be improved.

How to make the smile curve of Suqian textile and clothing more moving?

"Encourage local enterprises to strengthen" original equipment manufacturers (OEM) "and develop" original design manufacturers (ODM) "to provide local garment enterprises with international competitive skills and level by providing processing services to well-known clothing brands at home and abroad, so as to make long-term preparations for the realization of" original brand manufacturers (OBM) ".

Yang Fan, the head of the comprehensive coordination office of the Suqian Municipal Bureau of industry and information technology, gave the answer: promoting the pformation of the textile and garment industry from the OEM to the self design and self created brand.

Specifically, first, promote the construction of independent brand.

On the one hand, we should promote the high quality development of local key enterprises and create famous brand products with regional characteristics, so as to enhance the influence and reputation of Suqian textile and clothing brands.

On the other hand, we should encourage qualified enterprises to implement the strategy of "going out", carry out international registration of trademarks, and strive to establish international brands.

Second, develop creative design.

Support enterprises to market demand oriented, adapt and guide the trend of consumption upgrading, encourage enterprises to strengthen the construction of textile and fashion designers, and enhance the depth communication and collaboration between designers and products upstream and downstream R & D needs, to meet the new needs of diversified consumption.

We believe that with the accumulation of core competitiveness of brand, quality, design and marketing, the goal of building 100 billion textile and garment industry will no longer be far away.