Taiping Bird Net Profit In 2018 Has Reached A Record High Electricity Supplier GMV Reached 3 Billion 600 Million Yuan

On the evening of March 29th, Taiping bird company, a domestic fashion retailer, released the core data of its 2018 performance report.

According to the report, the business income of Taiping bird in 2018 was recorded at 7 billion 712 million yuan, an increase of 7.78%; net profit attributable to shareholders of listed companies was 572 million yuan, an increase of 27.51%, all reaching a record high.

Despite the pressure on external environment such as China's economic slowdown, thanks to optimizing supply chains, shopping centres and closing shops with poor performance, Taiping bird still promoted growth.

At the same time, Taiping bird plans to pay dividends every 10 shares in 2018 (the result is approved by shareholders' meeting) 10 yuan, accounting for 83.33% of the net profit attributable to shareholders of listed companies.

In the report, Taiping bird pointed out that in 2018, the brand of men's wear, women's wear and children's clothing was balanced, and it had strong competitiveness in the middle market casual wear and children's clothing market.

In this regard, Taiping bird said that in 2018, in addition to focusing on casual men and women, it will accelerate the layout of children's clothing market.

You know, the Mini Peace of Taiping bird's children's clothing brand in 2018 increased operating income by 21.85% to 864 million yuan, and the gross profit margin was 53%.

In addition, due to the influence of external environment on the quality of store operation, Taiping bird adjusted the shop development center to the shopping center in 2018. The total number of shopping center stores exceeded 1700, and in 2018, there were 343 shops expanding.

As of December 31, 2018, the number of Pacific bird shops has reached 4594.

Taiping bird also predicted that China's long-term economic growth trend will remain unchanged in 2019. The total retail sales and disposable income of domestic residents will continue to grow, and consumption and industrial upgrading will continue to advance. All these have laid a good foundation for the pformation and upgrading of the garment industry.

But at the same time, the overall growth rate of the industry has slowed down, and consumer demand and channel reform have been accelerating, which has brought new challenges to the industry.

It is noteworthy that, despite the rapid growth of traditional e-commerce channels and the challenge of online sales return rate growth, Taiping bird is actively expanding new channels for social business, while exploring new retail outlets with Alibaba, Tencent and other companies, and building and constantly consolidating the basis of online retailing.

Taiping bird 2018 has adopted the strategy of "focus on fashion, data driven, and retail upgrading" to enhance profitability.

It is reported that the electric business of Taiping bird in 2018 was 3 billion 600 million yuan GMV, and retail sales increased by 10% over the same period.

Among them, the "double 11" single day GMV reached 818 million yuan, while its initial participation in double 11 sales in 2008 was only 520 thousand.

"Enter the Mini Peace brand center of Taiping bird clothing.