What Is The Value Of Reebok'S Affiliate Program Unlocked In Addition To The Bonus Points?

The US fitness brand Reebok (Reebok) has unlocked new digital businesses to reward its loyal customers.

According to FootwearNews news, Reebok recently launched its first member program named Unlocked: Reebok members can earn points by buying reviews, interacting with brands and engaging in series activities in social media, thereby enhancing their membership level.

After upgrading, Reebok members can unlock access rights, including fitness training videos, product launches and private activities.

In addition, members can receive awards from 25 health partners in Reebok.

"We are carrying out a comprehensive reform of digital business," Matt Blond, director of Reebok global digital business, said in an official statement.

The Unlocked plan is launched to provide consumers with the best consumption experience.

We will reward loyal customers, encourage them to interact with brands, and truly resonate with brands. "

At present, Reebok Reebok One members can get preferential treatment such as certification courses and product discounts.

Reebok is pushing its digital products more widely.

It is reported that Reebok website will be released in May 2019 after the new design of the website, through web application technology to carry out a comprehensive reform of the website, in order to create a better e-commerce experience platform.

In recent years, consumers have shown great interest in the bonus points scheme for consumer brands.

Blackhawk NetworkHoldings, a global financial technology network company, conducted an online study in January this year. 87% of 1500 American adult consumers said they had participated in at least 6 bonus points.

Among them, the participation rate of online retailing and other industries is the highest. About 90% of consumers will exchange at least once a year, while most of the respondents will have four or more convertibility.

Reebok obviously lags behind peers in the development of membership system.

Nike's membership project has been running for many years. In recent years, Nike has been adding more online and online exclusive and preferential services to its members, such as recommending exclusive content and product information for members according to their personal preferences and buying habits; members can also enjoy exclusive new sales channels and products.

In 2017, Nike also worked with NBA to promote NikeConnect applications to provide customized NBA content for registered users of Nike NBA jerseys.

In addition to offering exclusive discounts to members and launching customized products, Adidas, a German sporting goods manufacturer, has also launched the CreatorClub program: members join the club as a challenger and can enhance their own rankings and be rewarded by participating in a series of design activities.

On the digital business, Adidas digital platform "CreatorStudio" has provided the fans with the opportunity to design the third team service ball in August 2016. The fans' design uniforms will probably become the best players of real world famous clubs such as Real Madrid, Bayern Munich, Manchester United, Juventus, AC Milan and flamenco.

This is also the first time Adidas has passed the digital platform to the design of its club jerseys to the fans.

Membership awards are only the initial stage of establishing links between sports brands and consumers, and how to revitalize consumers who buy products, so that a large number of members can turn from one digit to an integrated community. There are still more possibilities for brands to explore.