When Will The Courier Business Of Domestic Express Companies Succeed?
With the development of express business year by year, it has begun to get involved in the business field, but the results are not as good as they originally imagined.
As a big brother of logistics express, SF has been involved in the business field since 2011.
In 2011, a convenience store was launched in 2011, and the commercial retail business of Shun Feng began to trial and error constantly. Until 2016, the offline convenience store was changed to Shun Feng's preferred shop.
At the same time, Shun Feng began to focus on food and fresh offline sales and home distribution business.
At that time, Shun Feng preferred to have full confidence in the layout of the line. In 2017, SF preferred to make plans to reach 4500 stores next year, and set up 10000 stores in two to three years.
The original rhetoric is hard to come by now.
Just a few days ago, the news of "SF preferred to shut down" was rampant, saying that Shun Feng's community fresh supermarket, Shun Feng, preferred to carry out strategic adjustment and shut down its stores nationwide, including cities such as Shanghai, Wuhan, Qingdao and Xi'an. Shanghai's stores had been completely closed, and Wuhan, Qingdao, Xi'an and other places were clearing up.
According to SF, customer service personnel are preferred to respond, which is a normal operation adjustment for the company.
However, the cross border commercial retailing of express delivery companies is not only an attempt by SF, but Baishi logistics has already tried it.
So what's the result of the business of Baishi logistics?
Baishi store relies on 100 years supply chain management. On the one hand, brand suppliers, manufacturers and distributors can directly deliver goods to the community convenience stores through shop plus platforms. On the other hand, community convenience stores can also purchase orders through shop plus platforms.
In addition, Baishi shop adds data platform to build up store plus data platform, and applies big data analysis method to data marketing promotion and supply chain data support for upstream brands.
In addition, using Baishi group's advantage of supply chain, reducing the distribution cost of the same city, improving the circulation efficiency and so on, we will build a service center integrating wholesale, warehousing, distribution and marketing.
Although the business scope and revenue are increasing, the cost is increasing.
According to the relevant data, the cost of Baishi store increased from 2 billion 73 million yuan in 2017 to 2 billion 590 million yuan, up 24.94% over the same period last year.
In 2018, the net profit of baishitai increased from the 2017 profit to the annual loss.
For traditional logistics enterprises, whether it is the layout of online and offline investment, readjustment and sermon, this is not enough for the outsiders.
However, from the following aspects, such as Shun Feng and Bai Shi, which were involved in the commercial field earlier, they experienced a period of market baptism, and their development was not smooth. At present, the cross-border business of express delivery companies is still in the exploratory stage, and has a long way to go.
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