Adidas MBC Is Located In Taihe Plaza, East Second Ring Road.

According to the official WeChat of Fuzhou Taihe Plaza, Adidas has built a brand new mini Brand Center store in Taihe Plaza, East Second Ring Road, which is about to open in the near future.

At present, this is the Adidas large and moist Mini Brand Center store (MBC) in Fujian, with an area of 1200 square meters.

It has followed and further upgraded the popular concept of "stadium", which is used by Adidas's brand centers in New York's Fifth Avenue and Sanlitun, Beijing, integrating retail stores with sports experience and fashion trends.

The main technology of store design is technology.

Nowadays, sports brand fashion is already irreversible trend, and the direct presentation is the store design.

Adidas is no exception, from the East Second Ring Taihe advertising official WeChat, we can see, Fuzhou East Second Ring Taihe square "mini" brand center shop is designed to play a highly visual impact of the scientific and technological fashion wind.

The wall of the single brand shop will not only shine, but also change color. The three different sizes of LOGO on the top and bottom will give people strong visual guidance to further release the influence of the brand.

The store has assembled Adidas football, basketball, running, training, outdoor, clover, children and so on, and will launch a new global joint venture and limited products.

The new headquarters is officially launched, and the Asia Pacific market is accelerating.

Adidas was founded in Germany in 1949, and this year is exactly the 70 th birthday of Adidas.

In the past 2018, Adidas has made a brilliant performance in China, and the Asia Pacific region is also one of the big and fast growing markets in Adidas.

In order to cope with changing consumer demand and market trends, we provide consumers with a first-class and unique brand experience.

In March 2018, Adidas announced the New Asia Pacific market plan to integrate the four major growth areas in Greater China, Japan, Korea, Southeast Asia and the Pacific into a unified Asia Pacific market.

With the use of Homecourt in the Asia Pacific and greater China headquarters, Adidas will more effectively promote the integration of the Asia Pacific market.

Under the guidance of the "new strategy", Adidas has been forging ahead and going deep into more than 1200 high and low level cities in China. The number of retail outlets in Greater China is nearly 12000, the process of digitalization has accelerated, and the dominant position of brand core has been consolidated.

The upgrading of existing stores and the opening of subdivision stores continue to meet the changing needs of consumers, with a perfect performance of 2018 in 23% growth.

Following the opening of the first Adidas Originals flagship store in Fuzhou, Fuzhou has ushered in the Fujian Adidas Mini Brand Center store MBC, whether it is an image store or a high-end store.

With the continuous upgrading of business in Fuzhou, chain stores nationwide have settled down. This shows that the hardware and software of Fuzhou shopping center is more humanized and shopping experience is also rising.