Jordan Sports Once Again Intends To Land On The Shanghai Stock Exchange Listing Seven Years Long Run Or End

According to the China Securities Regulatory Commission website bulletin, as of April 4, 2019, the China Securities Regulatory Commission has received 15 initial and issuing depository receipts. Among them, Jordan sports Limited by Share Ltd, the domestic sporting goods retailer (hereinafter referred to as "Jordan sports"), is clearly listed and will be listed on the Shanghai Stock Exchange.

It is reported that this is not the first time that Jordan sports has applied for listing.

As early as the end of November 2011, the China Securities Regulatory Commission adopted the first application submitted by Jordan sports.

However, on the eve of the IPO, Jordan sports was formally prosecuted by the American flying man Michael Jordan, who had "damaged the right to name" by the trademark registration of disputed trademarks. At the same time, it also raised the heated debate in the country, but also stopped the listing of Jordan sports.

You know, the Jordan sports Limited by Share Ltd, founded in 2000, is mainly engaged in the design, R & D, production and sale of Jordan brand sports shoes, sportswear and sports accessories.

Although the first battle of the "2. 23 Jordan trademark" ended in defeat by Michael Jordan, but with the perseverance of Michael Jordan, in December 8, 2016, the court decided that Jordan's sports registration of the controversial trademark "Jordan" damaged the prior name right of Michael Jordan, violated the trademark law, and revoked the judgment of the first and second instance, and ordered the Trademark Review and Adjudication Board to reorder.

At the same time, the court also confirmed that the phonetic trademark "QIAODAN" and "Qiaodan" did not damage Jordan's right to name.

At the same time, Jordan sports, which is on the same side with Michael Jordan, is constantly preparing for another listing.

In 2016, Jordan sports again put the listing plan on the agenda.

In this regard, some people in the industry believe that this meeting will be closely related to Jordan's sports change of trademarks, but the good time for listing Jordan sports is over. If it can be listed successfully, how to use the financing is crucial to the future development.

At that time, Jordan sports was only in a queue that had not yet been properly awaiting trial.

Now, Jordan sports once again, seven years long run or will finally end.

Insiders said that this may usher in a new hope for Jordan sports development, and is expected to break through the bottleneck of the current development. However, after the meeting, it is not equivalent to listing, and the existence of variables Jordan sports must also have a deep understanding.

It is worth mentioning that Jordan sports recently launched a joint series with Jordan, a popular IP, in the "dry havoc of the heavenly palace". Jordan sports is making breakthroughs in the young consumer market, and is also a manifestation of brand upgrading and pformation.

In addition, with the grand opening of the twenty-ninth World University Winter Games, Jordan sports once again aroused widespread concern among the people.

You know, since 2008, Jordan sports has continuously become the 24-29 World University Winter Games and the partners and equipment sponsors of the Chinese and Russian delegations at the 25-30 World University Summer Games.

But Jordan sports related responsible person indicated to this, the cooperation with the World Congress and the International Federation of Sports Federation is to attract young consumers, "let the brand develop in the light of past years".

"Enter Jordan's children's brand center.