2019 Europe And The United States Clothing Market Popular Color Secret

For the clothing industry, fashion color is an important clue to the selection of products, and outdated color is a minefield that must be avoided. A survey of overseas fashion and retail industry shows that some of the previous mainstream colors in 2019 may be out of sight and upgraded to a new fashion color.

Farewell to Millennium pink, greying red

"In the US public market, the biggest discount price is selling pink products. More than half of the currently sold pink products are on sale, of which clothing products are the most expensive. The number of pink products entering the mass market this quarter dropped by 22% over the same period last year, similar to that in the luxury market, and the sales of pink products in the luxury market decreased by 34%.

It is worth noting that a small number of pink products appear in the form of tailored atmosphere and luxurious sweaters. In addition, in the autumn of 2019, the Jacquemus upgrade used purplish red, and the Tom Ford show was completely out of pink.

Bid farewell to traditional red and usher in beige.

Since the pink wave of the millennial generation, the freshness of red in fashion market has been decreasing as a color with more visual impact. Data show that shipments of red single products decreased by 34% over the same period last year. And in the future, after the Yellow trend rises, beige and hazel products will usher in spring.

Farewell to lilac color, usher in yellow

Some of the less saturated color heat gradually cooled in 2019, with Syringa as an example, and the number of products was also decreasing (-4%). By contrast, bright yellow will be more popular in 2019. Besides, the popularity of neon in the market and social media is also noteworthy.