The Clothing Market Is Further Subdivided Into Large Yards Of Women'S Clothing To Support Tens Of Billions Of Market.

At the moment is the season for changing clothes, many garment manufacturers are busy with new products.

Our network survey today focuses on the big code economy in the apparel industry chain.

Take the electricity supplier express, live air outlet, in recent two years, the big size clothing market has rapidly increased. The sale of big size women's clothing on the electronic business platform has broken through the scale of ten billion.

Not only is the large size of clothing, big yards of cosmetics, delicious food, and even creative products, and so on, the chain of related industries has gradually become a climate. In the city of Taobao, Hangzhou, this year, the number of shops specializing in large size clothing has increased significantly.

"Big code people" support billions of market

At a big yard in Hangzhou, designers Guo Rongdong and his colleagues are preparing for the new product line.

Different from previous years, this year, the main "big size clothing" shops are much more obvious on the electronic business platform.

Guo Rongdong, the designer of big code, said that we did not have many big clothes (clothes) in the past 13 years. Now the data we see are several times higher than before, and there are more and more younger clothing in big yards.

Ten years ago, when Guo Rongdong was doing foreign trade business, he noticed that there were various types of clothing orders abroad, such as standards, high, short and large yards, and at that time there was no such subdivision in the domestic clothing market.

But by last year (2018), there were more than 10000 Taobao stores in big size women's clothing, of which over 10 were sold annually.

Guo Rongdong, the designer of the big code, said that the clothes bought by a large number of people three years ago were too large for him to wear. He was not so fussy. Now people in big yards are asking for more clothes. They are even more sexy and cute than the small size clothes.

Nowadays, food, cosmetics, big knapsack, big size seats, big size swimming rings and other products around the "big code people" have already formed more than ten billion scale special market and grow steadily at the rate of 20% per year.

In Hangzhou, there was even a big code creation base.

Li Zhiji, the founder of big code creation, said that the daily travel products of some matching, shoes and even household items, and around the big code, would be a more complete category.

With the updating of sales means such as live broadcast of the electronic business platform, many big codes sales have reached a new stage.

The former Sichuan girl, Xiu Xiu, who made food processing, became a popular red meat seller because of her lovely appearance.

The big code sales anchor Xiu Xiu told reporters that on the way of live spring outing, do you want to eat something, I will recommend a dried fruit.

I sell better, it may be the first snack, and one is the home (supplies), I sold a broken wall machine before, one night sales can reach about one hundred thousand, consumers may feel that I am the same as them, there is no sense of distance.

Electric food businessman Fei Yan believes that behind the sale of big codes, there is a group of people who can get better access to our customer groups.

"Big code economy" spawned "big code broker"

The rise of the big yard personal goods market is mainly on the electronic business platform.

Nowadays, consumers are no longer satisfied with the introduction of products through pictures and short videos. They sell large numbers of people with the same size as their own.

It also spawned a brokerage firm specializing in hatching big sales.

Fang Jian, the head of a big selling agent and brokerage company in Hangzhou, told reporters that our side probably has more than 400 parties, and then there are altogether five live rooms. The crowd size of a large group is still relatively large in China, and we are also looking at a vertical field in this market.

Two years ago, it was an ordinary clothing company.

Because of its strong market characteristics, Fang Jian and partners decided to sell large brokerage companies.

Unexpectedly, only one month has been done, and the large number of sales anchors signed by the company has reached two hundred or three hundred per day.

The company's contract staff also had the first two or three, becoming the more than 30 today.

We continue to find that the market in this field is actually very large. Now there are basically 5 to 10 large numbers of people who find our company every day to say that they want to make a big code anchor.

Sasa, a big selling distributor, told reporters that I was 168 taller and weighed 170 Jin in the live broadcast. Let's take a look at the effect of this dress.

(beautiful makeup introduction) girls like us are especially needed for this kind of shadow powder.

Sasa, who is making product recommendation, is the contractor of Fang Jian company.

Only after more than a year's live broadcast of e-commerce, she has accumulated more than 30000 fans.

Tong Sasa said that 500 pieces of windbreaker were recommended for live broadcast. They sold all in one minute, and the form of lipstick spike was hundreds of words.

Tong Sasa told reporters that he had been unable to find jobs because of his stature, but now he has become a sales person who can earn thousands or even tens of thousands of commissions a day.

The large number of sales anchors signed by the company is more than 300 thousand of the day's turnover. For the large number of people, direct viewing of the use of products can help them to place orders.

This has led to the urgent demand of the market for live broadcasted sales.

According to incomplete statistics, nowadays, there are more than 600 live broadcast products of large yards per day. In March 2019, the sales of large scale products driven by live broadcast exceeded 100 million yuan.

Underestimated market segments still need to be subdivided.

The big code special products, plus the live recommendation of the sales people, the newly emerging big yard economy seems to have perfectly copied the sales mode of the traditional electricity supplier "goods with goods".

But the industry also pointed out that it is far from enough to simply stack large codes with this sales mode. Product category research and development, head business cultivation and further specialization of sales people are the places that should be further explored in the future.

Lili after 90 is a new big code anchor.

Although today's big yard market is very hot, Lili admits that making money by "fat" is far less easy than in previous years.

Lili, a big sales anchor, told reporters that I am here to broadcast 6 to 8 hours a day, but now I have only more than 1000 yuan a month for my entire income.

Although there were five thousand or six thousand people watching Lili's live broadcast at the weekend, how to let the amount of watch be converted to the order quantity still puzzled her.

Lili, a big sales anchor, said that you have just come up with the fans' preferences for you. It has its own consideration in every aspect. Maybe your clothes are not enough for her. Maybe your affinity is not enough.

The confusion of new Lili is now being distributed through the live broadcast of fruits and millions of Chen Shide.

More than three years ago, he started a fruit business with his classmates. He thought he could attract fans by the interesting live broadcast, but the market did not buy it.

So Chen Shide moved the live scene to the field, showing the unique quality of Hainan fruit and attracting tens of thousands of fans soon.

Big code sales anchor Chen Shide said, now sell more than 100 million an hour, our store fruit repurchase rate is very high, selling a consumer to buy five.

In the characteristic market of large yards, more and more practitioners realize that only by constantly satisfying consumers' demand for the quality and value of commodities can they take the lead in the market.

Today, China has surpassed Europe and the United States to become the most obese country in the world, and in every aspect of life, people need products with high quality, comfort and characteristics.

In this segment of the big market, not only the "special" products, such as gourmet, beauty and household goods, are still to be developed. Even in the forefront of the big code clothing industry, there is still a lot of space.

Li Zhiji, the founder of big code, said that big size (clothing) is not just about expanding the size of small code (clothing). Some people are fat thighs. Some people are fat belly. Some people are fat shoulders. They can solve the needs of the clothing of these people. They can do the special door design.

Zhao Zizhong, Dean of the New Media Research Institute of Communication University of China, pointed out that in modern commodity supply, personalization and diversification are very important ways. It is very important for such a specific group to make the characteristic product.

The market scale of characteristic products is actually underestimated.