Jingdong Lightning New Function: Support AI Automatically Generate Short Video Merchandise

Jingdong aims at the "intelligent video" function of the lightning intelligent content creation platform developed by businesses.

According to Jingdong platform ecology joint Jingdong Data Research Institute released in 2018 "Jingdong commodity short sightedness frequency development trend report" shows.

In 2018, Jingdong short video still maintained a high growth rate.

By the middle of December, the number of short video products increased by more than 145 times compared with the beginning of the year, covering 80% of Jingdong's active stores.

In addition, users who watched short video of Jingdong products grew by 167% over the same period in 2017.

In 2018, Jingdong's main video foreground clicks rate was 25.87%, and the length of page stay increased by 16.11%.

However, short video production is often faced with high cost, long filming time and high technical threshold.

It is understood that the Jingdong "lightning intelligent video" function can generate a segment video on the SKU or the detailed page address of the Jingdong which has been on the shelves, and can edit the generated results, involving video style, size, format, background music and so on.

At present, the platform is open to businesses free of charge.

In addition to intelligent video, lightning intelligent content creation platform also supports "intelligent writing" and "intelligent business details".

It is reported that the "intelligent writing" function supports two scenes of merchandise shopping guide and advertising headline, and automatically generates descriptive information by importing commodity category, SKU, style, text and other information.

The "intelligence quotient" is based on the image recognition technology of the big data of Jingdong, so as to achieve intelligent map recognition, tailoring, typesetting and cutting.

According to the display of lightning only content creation platform, the "intelligent photography" function is also on the line.

BOE said that the future "lightning intelligent video" will also provide more functional support, including video + text (commodity selling point), video + speech synthesis (merchandise presentation), video + personification (shopping guide robot) and so on.

In terms of quality, lightning will continue to optimize video AI algorithm capabilities, and provide multi-modal, 3D modeling and other output capabilities in the future to better serve business users.