How To Redefine The "Qingdao Fashion" By Touching The Net Red Of The Year To See The Textile Valley?

Textile Valley located in the hinterland of the old textile industry and the five factory of the former national cotton factory in Qingdao became one of the key words of Qingdao fashion in 2019.

More and more young people in the field are gathered here to visit this century old industrial heritage.

This was unthinkable four years ago.

From the famous traditional "textile industry" of the "Qingtian" to the beginning of the four years of the complex fashion industry with unprecedented cohesive force, the new Qingdao cultural landmark, which is growing on the old industrial site, is different from the red screen of Zhanqiao, Ba Da Guan, old city cafes and net red walls. It is about to rewrite the concept of "Qingdao fashion" rooted in people's minds.

After comparing several commercial venues, a new fashion shop in Qingdao eventually selected the new product to be shot in the textile valley.

The shopkeeper said that the nostalgic atmosphere, which is full of industrial vicissitudes, is a reflection of the fashionable fad, which is more interesting.

Nowadays, the fashion group opens the exclusive APP "little red book". The textile valley of Qingdao has become a street auction resort that can not be ignored. In the middle of the fashion designers who are in the business or personality, this is a super large museum and studio that touches the space scene a hundred years ago.

Maximizing the preservation of historical relics and scenes is the primary task of textile valley when it first started four years ago, and has become the heavyweight weight of its industrial heritage at the end of 2018.

The water tower that witnessed Qingdao's textile Centennial water was dispersed to the factory area in the years without running water. In the past, the creeper, which was planted by people, has grown to the center of the bowl, forming the unique green shade cover in summer. It is the central landmark of the textile valley. The Bauhaus style sawtooth plant built in the 30s of the last century is a classic example of the advanced design style and industrial building level of that era. The air conditioning room built in 60s is also old as usual, some of which are pformed into coffee houses, and the spinning machines are used to make the bar, the fan is the background, the fan is the background, the wooden tube is the ceiling, the wallboard of the spinning machine is made of tables and chairs, and the industrial nostalgia is displayed.

The landmark railway line bridge in the peak period of Qingdao textile industry has also made track laying and decoration. It has become one of the net red scenic spots. On this railway, it has exported the cotton yarn cotton cloth equivalent to 6% of the total economic volume of Qingdao in the world.

On the last working day before Qingming vacation, Jiang Zai, the general manager of Qingdao textile Valley Culture Communication Co., Ltd. first stood in the middle of the widest road in the factory area, which is now called Valley Road.

Pointing to a red pine warehouse in the right hand side, which was built on 1930s, he told reporters: "a five department store of national cotton" will be opened here, and all kinds of cultural and creative products including textile products will be sold independently.

It is said that there are 18 old warehouses like this in the factory area, which will be reused one by one.

The Valley Road is a century old Exhibition Center, exhibition center, business center and Conference Center pformed from the old factory buildings. The beer workshop will also use the original cooling station cooling tower to create an artist's studio, and open up more leisure and entertainment spaces with discarded containers.

"The Valley Road in the future is the fashion trend culture Avenue in Qingdao.

Coming back to this street in October, it is certainly not what it looks like now. "

Jiang Caixian said.

After a hundred years of urban construction in Qingdao, the development of modern textile industry goes hand in hand with the history of the city.

In the archives and historical materials excavated and compiled by the Qingdao Textile Museum, the name of Huaxin mill can not be bypassed. The enterprise founded by Zhou Xuexi, the famous Minister of Zhou Dynasty and the late Qing Dynasty, once worked as a national enterprise in the ten major spinning mills of Qingdao as the only Chinese person to run the country.

The new product "Yin Shi Lin bu", developed by the famous film star Hu Die in the 30s of last century, is the leader of the national textile fashion trend.

In the late 70s and early 80s, the first fashion model team created by the factory flowers of Qingdao textile mill was regarded as the initial sprout of Qingdao and even the whole country's fashion industry.

"The fashion gene in this city has existed for a long time and will continue to develop, grow and expand from the textile Valley in the new historical period."

In Jiang Caixian's view, Qingdao's textile industry is facing a new opportunity for pformation and development and a broader market, which is also the cornerstone of the future development of textile valley.

"Textile industry is the foundation of fashion industry. Only by innovating on this basis can we make the fashion industry bigger and bigger."

The evolution of the textile industry civilization in the modern century has been clearly seen in a tourism line designated by the textile valley. From the British invention of the Jeanne spinning machine, the industry of Bauhaus industrial design to the large-scale industrial production, and the electromechanical integration and the industrial Internet's 4 era, the important nodes in the textile industry context can find the corresponding scenes and elements here. 1

The new fashion of the 4 era of textile industry is especially evident in the positioning of the textile valley of the national textile and clothing creative design demonstration park.

The center of quick return, customization center, proofing center, fabric center, net red center set up, hundreds of designers settled in textile Valley, and the "national cotton five factory department store", which is about to open in late April, has gradually pieced together a textile fashion and creative industry chain, and professional display and distribution activities have gradually become daily.

"Textile Valley is a blend of culture, technology and fashion that is supported by the textile industry."

As a specific operator, after clarified the "fulcrum" of this complex, Jiang Caixian tried to use it to pry up a larger industry. "The fashion industry is the industry of energetic young people in the final analysis, so this complex should also be built into a Qingdao life experience center, so that the city's fashion creators and consumers can gather here to collide and release more dynamic industrial energy."

Every year, the textile Valley has to arrange for and organize more than 300 large and small fashion publishing activities. These activities are not limited to the field of textile and clothing. More and more brand enterprises are actively seeking to come. Besides seeing the nostalgia industrial fashion scenes and atmosphere, there is also the young vigor and popularity that it keeps gathering.

Shandong's graffiti contest, valley buyer's day, fashion and creative life festival, the introduction of these large-scale fashion exhibition activities is making textile Valley gradually move towards the direction of the gathering place of modern art and fashion life.

Jiang Caixian confidently waved his cell phone to reporters: "graffiti, hip-hop, hip hop, electronic music, fashion music, and now there are hundreds of fashion groups and art people who are stored in my cell phone.

They get more opportunities here to create tailor-made items for different entries, and let the textile valley have a more functional orientation, that is, the incubator of the fashion creative team.

By the end of 2018, the five national cotton factory in Qingdao, the location of the current textile Valley, was selected as the second batch of national industrial heritages awarded by the Ministry of industry and information. Jiang Caixian entered the textile Valley in 2016. The old textile company, who has been engaged in textile industry for more than 30 years, told reporters that his personal resume is just in line with the development and changes of the industry. Now it is also in the critical period of the pformation of new and old energy.

How to revitalize the industrial heritage?

This seems to be a national proposition.

According to incomplete statistics from the Ministry of industry and information technology, there are nearly 1000 industrial heritage sites in the country, of which industrial heritage accounts for about 2/3 before the founding of new China and before the reform and opening up. Due to the large span of industrial heritage projects and the large number of industrial heritage projects, a number of important industrial heritages are facing the risk of loss as the industrial pformation and upgrading and the acceleration of urbanization process.

How to protect them is a difficult problem.

In the past three years, Jiang Caixian went to many places to learn.

"Shenyang 1905", "Xi'an Dahua 1935", Tao Xichuan of Jingdezhen, Beilang gate of Wuxi, M50 of Shanghai, and the red brick factory of Guangzhou.

In his view, Qingdao's industrial heritage industry is large, its volume is large, and its length of inheritance is the highest in the country. But how to make these old industries and old factories effectively pform and upgrade, Qingdao has never really solved the problem.

A trip to Hangzhou two years ago completely overturned Jiang Caixian's recognition of the value of industrial heritage.

In that time, he saw a high-end fashion show in an abandoned boiler factory in Hangzhou. The models were walking in the industrial garbage, which became a fashionable cultural gathering place for young people.

The exhibition of urban fashion culture in the ruins of industrial heritage has been going on for eight years in Hangzhou. Qingdao's pace is obviously slow.

Last year, Jiang Caixian introduced the event to Qingdao textile Valley, known as the "fashion creative life festival". It will be built into a local fashion feast.

"Industrial heritage has absolute market potential.

The old factory buildings and factory sites in the city are "Jinshan Yinshan" of the cities to be excavated.

Jiang Caixian said that revitalize the industrial heritage is to pform the old and new kinetic energy into reality, which is the manifestation of urban fashion and vitality.

He revealed that he was preparing for a fashion show in May. "We call it" the Qingdao restaurant community fights conference ", isn't it cool?