Weaving In Huzhou -- Supporting Half Of The Chinese Children'S Wear Market

Hangzhou's 3 year old Tong Mo Niu was kicked by her mother. She not only pushed the child mold industry into the public view, but also kicked off the "children's clothing town" 100 kilometers away.

"Fashion look at Paris, children's clothes look at weaving."

This town in Huzhou, Zhejiang, after a storm, the past lively children's clothing shooting base, became a lot of cool.

"The capital of children's clothing in China" is the most brilliant card in Zhili.

Although it is only a town, the resident population is over 450 thousand people, and the number of motor vehicles is over 150 thousand. Real estate, hotels, KTV and so on can be seen everywhere, and the prosperity level is comparable to that of a city.

In 2018, the town achieved a GDP of 18 billion 370 million yuan and a fiscal revenue of 1 billion 789 million yuan, equivalent to the total of a county in ordinary areas.

As of 2018, Zhili town has been listed in the 100 strong towns for 4 consecutive years, and has been listed as the third batch of national comprehensive pilot areas for new urbanization.

How should we deal with the "children's clothing town" in the whirlpool of public opinion?

Half of the country

Zhili town is located in the eastern part of Wuxing District, Huzhou City, Zhejiang Province, north of Taihu, and is named after "all over the world".

In the 80s of last century, on the basis of traditional textile and embroidery products, the children's clothing industry began to germinate.

Nowadays, relying on children's clothing industry, Zhili has become a famous town in Zhejiang.

According to incomplete statistics, at present, there are 1.3 children's clothing processing enterprises in Zhili Town, accounting for more than 90% of the total number of enterprises.

In 2017, the number of children's clothing shipped to the world amounted to 1 billion 300 million pieces (sets), with annual sales exceeding 50 billion yuan, occupying half of the market share of Chinese children's clothing.

In weaving, children's wear is mainly wholesale, many of which are former shops.

Take a design chart to a workshop order, and you can send it to the store counter on the same day.

In the middle of Li Ji Road in Zhili Town, a boutique children's clothing store lives next door to each other.

The owner of a children's clothing shop said that the children's clothing in the shop was "hanging sample". The clothes were hung on the facade, which was for the merchants and shopkeepers of the Taobao shop to pick up the goods, and the 10 pieces were -50 pieces.

A large number of buyers are stationed here, looking at the new models every day in the street. Once they are ready, they will immediately pack and deliver the goods, and they will be placed in a market thousands of miles away in the second day.

The perfect industrial chain is the biggest advantage of Zhili children's clothing industry.

According to the interface news report, a boss specializing in school uniform business moved the factory here specially because of the perfect industrial chain.

As the largest production base for children's clothing in China, weaving has formed a complete industrial chain for children's clothing from cloth, accessories and design to shooting.

There are dozens of cloth shops on the street in weaving.

Behind this street stands a collection of photo studios in the town Fortune Tower.

In order to support children's clothing industry, Zhili town government also set up an office for children's wear industry to serve the children's clothing enterprises in Zhili and convey the policies of the municipal government on children's clothing industry.

In 2017, the per capita disposable income of Zhili town reached 60187 yuan.

You know, in the same year, the per capita disposable income of Pudong residents in Shanghai broke through 60 thousand yuan for the first time.

Last September, the Xinhua News Agency sent out a point of praise for "weaving samples".

The article said: "from 0.58 square kilometers to 25 square kilometers, from a simple local household population to 45 million new and old" weaving people "harmonious coexistence, 40 carrying out reform and opening up, small Zhili Town, because of small children's clothing changed dramatically.

Child mold craze

The booming children's wear industry has also promoted the rapid growth of children's mold industry.

Nowadays, there has been a system of filming in Zhili children's mold, which includes all the links, including photography studio, manufacturers, parents, makeup collocates, Ping Pai teachers, film technicians, etc.

At the same time, it also promotes a series of derivative industries such as make-up, small model training, photography and so on.

"There are at least more than 1000 children who engage in child models in Zhili town."

A photographer in charge of a photography base in Zhili revealed in an interview with the media.

He did not deny the net income of children's clothing for millions of dollars.

In 2017, a hybrid child mold claimed to be in the area of 7.8 million yuan a year. The video of the dream of marrying the "Di Li Ba" has triggered a heated discussion on the Internet.

After the "Niu Niu storm", the media went to visit the local authorities. It was found that the small model was rested, the photography company closed down, and even the photography base claimed that it would close down in May 1st.

On the Internet, people who want to be child models still go forward.

In the Baidu sticker bar, "some children" are waiting for the factory to select the names, sex, age, height, weight and shoe size of their children.

Among them, a post reads, "this is the official child registration office of Tong Mo bar. As long as we register here, we may become a child model, so Tong mold company can also choose the appropriate child model here."

Time records show that the post was established in October 17, 2014, and until April 14, 2019, there were still some people who were "building buildings".

However, the storm also exposes the sad feeling behind the children's looks.

According to GQ's intelligence report, a 10 year old Tong Mo, from 9 in the morning to 2 in the morning, has changed 264 clothes, counting at 120 yuan / piece and entering 31680 yuan daily.

Though young, the little girl has shown a sense of professionalism beyond her peers: "take off the down jacket and change the thin windbreaker."

In the first second, he still bowed his head and stamped his teeth and fought with his teeth. But when he saw the camera coming, he straightened his back and showed a standard smile.

According to the insiders, the "high intensity" working mode of Zhili children's mold is related to the speed of circulation of children's clothing.

In a news interview, a practitioner revealed that in 2000, the volume of his factory was published in 4-10 quarters in a quarter. With the development of the Internet, in recent years, the big manufacturers will have more than 100 editions in one quarter.

In the fierce competition environment, young model has to accelerate the pace of shooting.

A "alarm bell"

Fortunately, there are signs that the awareness of child protection is being awakened in Zhili town.

Recently, the largest local shooting base "one base" responsible person told the media, from 9 to 9:30 pm, the shooting time will be forced to intervene, calling for the end of filming.

How to regulate children's mold industry and protect children's legitimate rights and interests after "barbaric growth" will be an important issue that this town needs to face next.

Children's wear industry has been developing for more than 30 years, which is not the only "trouble" in Zhili town.

In April 2018, Wuxing District of Huzhou held a forum on the rule of law for children's clothing industry.

At the time, Wu Zhiyong, the Secretary of the Wuxing District Committee, emphasized in his speech that the majority of children's clothing industry mainly "concentrated on solving the big and not strong, big and not good problems of the children's wear industry."

The head of children's clothing office in Zhili town has given a measure: the profit of a child's clothing is only about 15%, and the profit point of more than 80% is in the process of R & D, design and marketing.

Therefore, the Zhili Town, which is mainly driven by production, needs to aim at the two high profit links before and after the whole industry and optimize the industrial structure.

In 2018, people's daily, CCTV, Xinhua news agency and other central media focused on the pformation of Zhili town.

In 2013, Zhili town invested 20 million yuan to build children's wear design center.

In 2017, the center designed and developed 15 thousand children's clothing styles (set), and released 93 thousand popular information.

At the same time, Zhili town released the implementation plan of "three years' action (2018-2020 years) for children's clothing enterprises", focusing on the renovation of family workshops and accelerating the pformation of small businesses into Enterprises above designated size.

In August 2018, "Zhili China children's wear index" was released as an important tool for Zhili town to gain the right to speak in the industry and enhance the popularity of Zhili children's clothing industry.

At present, weaving is also planning to build the nation's first children's wear college, to solve the talent problem; to build a children's clothing listed enterprise headquarters garden, to gather superior resources; to build children's clothing logistics park, and to build a faster logistics network.

These blueprints that will soon shine into reality depict a gorgeous "smile curve".

When the children's clothing industry in Zhili is moving towards the goal of achieving "100 billion yuan output value" at the end of 2020, "Niu Niu storm" has taken place.

This may be a "alarm bell" which comes at the right moment.