The Main Family Entertainment Center Will Open 10 Indoor Children'S Parks This Year.

"Children get the world", more and more children are turning to three or four line cities to find growth opportunities. Shopping centers regard children's "family consumption" as the engine of people's flow.

Driven by the economic growth of the second child economy and the upgrading of consumption, the scale of the domestic children's paradise market in 2017 has reached nearly 300 billion, showing explosive growth.

There are more and more different indoor children's parks in China. Among them, family entertainment centers like wind chase cover all age consumers, which can drive the whole family to spend and benefit the development of shopping centers.

First, the comprehensive brand of family entertainment aims at the parent child family.

Chase wind group was founded in 1999, from Taiwan, and established the parent child Park operation team in 2013, from the real skating rink to sports and children's entertainment.

In 2015, the first store opened in the Chinese mainland market. Currently, there are mainly three brands: the wind catching fantasy island, the wind catching ice world and the wind chase sportsman. The three have their own characteristics and can be combined freely.

1. pursuit of Fantasy Island: a child game as the main body, the target group is based on children and parents and families, with an area of 2000 - 6000 square meters.

It includes interplanetary adventure, that is, rope net maze, hurricane car, star train, escape from Jurassic, dinosaur jungle, riding series, exploring paradise, children's video game and so on.

2. the pursuit sports player: sports venues are the leisure venues.

The target group is mainly teenagers, adults and parent-child families, with an area between 2000 and 5000 square meters.

It includes a combination of parent-child karting, small shooter, parent-child darts, trampoline jump, parent-child bowling, sports farm and mini golf.

3. the world of ice catching ice: the real ice rink and ice and snow paradise created by real ice and real snow.

The target group covers all ages, and the area is between 1000 and 2500 square meters. The combination of professional skating and recreational activities is a new fashion trend.

Song Yunfei, founder of chase wind group, said: "family entertainment is just needed for a family with children. The pursuit of wind makes it easy to play and has no difficulty in choosing."

As a comprehensive brand of family entertainment, the main pursuit of the family is strong entertainment center, insisting on the brand idea of "making family entertainment brand complete and satisfying consumers' all-round needs".

Two, to create ten thousand square meters flagship store to meet the full range of needs

In Song Yunfei's view, the shopping center needs to constantly inject new vitality. The brand of the family entertainment center needs to be done from retail to catering, so that it can make a surprise move, attract customers of all ages, and let the shopping malls and merchants develop together.

Besides the variety of amusement facilities, the core competitiveness of the pursuit of wind can also bring its own passenger flow and become the engine of the market.

By combining various sports items, we can satisfy the leisure needs of parents and families, enhance the viscosity of preferences, and even drive the decimal achievements of nearby brands.

In January this year, chasing wind in Meizhou, Guangdong opened an area of up to 10 thousand square meters of indoor air parentage theme park, the flagship store for the first time merged three brands of wind chase, divided into two layers, a total of 24 themes, of which the pursuit of sportsmen used the theme of the sea to pack.

Business turnover reached 2 million during the first month of operation.

The pursuit of wind enables customers to experience different forms of sports fun in a comfortable and elegant atmosphere, and to satisfy all recreational needs at once and unlock rich and quality amusement experiences.

Children's unit price is about 80 yuan -120 yuan, usually in the form of recharge consumption.

Three, we will open 10 stores this year, and the 70% layout plan is the core strategic advantage.

Following the first store opened in Taiwan in 2011, the chase wind group has a total of 19 stores, including 9 in the mainland, distributed in Chongqing, Chengdu, Zhongshan, Meizhou, Yueyang, Hefei and other cities.

Song Yunfei revealed that in 2019, there will be another 10 stores, mainly shopping centers in three or four cities, with an area of 1500 square meters.

The plan is to open a comprehensive project of 6000 square meters of chasing wind sportsman + fantasy island in Xianyang, Xi'an.

It is understood that the core strategic advantage of the pursuit of wind is the 70% layout planning +30% management = the success of stores.

The planning concept is to open the shop to see the market, to make choices and layout, to accumulate and observe by experience, that is, to customize the local market situation of each project, and to combine various formats to make many different characteristics.

At the same time, in the early stage, we should remove the difficult part of management and make subtraction, so that consumers can interact with entertainment equipment instead of employees.

Today, the population of the three or four line cities accounts for 53% of the total population of the country, while the shopping center accounts for only 16.5% of the total population of the country.

Song Yunfei also said that the reason why the chase group chose the three or four tier cities as the focus of expansion is that the development of children's formats has appeared excessive competition in the second tier cities, and has certain attraction for the three or four line cities. At the same time, they have strong consumption power and purchasing power.

There are mainly three ways to cooperate in the pursuit of wind: the first one is investment by the party and the operation of trusteeship by the wind; the second is the establishment of joint venture by both sides, the pursuit of wind is responsible for operation, the first party controls the financial affairs, and the franchise can also be joined by itself.