New Solution Hundred Group Opened A RSP Closed Door Meeting To Share 5 Main Points.

The 2019 RSP closed door meeting of new century group was held at banyan tree. At this year's meeting, there was a new name, RSP, the abbreviation of Retail Services Platform retail service operator.

In the past two hundred or three hundred suppliers participated in the forum, this year has changed to more than 10 guests in depth communication, they are from luxury goods, high-end watches and clocks, clothing, lifestyle, smart home, business consulting, media and other fields.

Everyone is a practitioner and thinker in the field of business retail. With a passion for business, he has serious and deep thinking together. He has shared 4 hours of brainstorming and brilliant ideas. No one has left the field in advance.

One, rather than 5 years of continuous growth, not two years of explosive blowout.

This year is the 101st year of Xie Bai group. Tong Minqiang, chairman of the board, reviewed the report card for 2016-2018 years with the guests first. The Hangzhou Tower still kept the gold sucking king of Hangzhou business circle with its total revenue.

The two digit growth of luxury goods last year and the annual efficiency of 100 thousand yuan also make the status of high-end luxury department stores more stable.

In the first quarter, the growth rate of C block 114% shows that the first stage of pformation is effective.

The whole course of medical treatment and Yesheng sports are also on the strategic path of retail + medical and retail + sports, which will contribute to the business layout of Xie Bai group and make the image of "quality life service operator" more plump.

Tong Dong said that the group's layout for the future is to build a better business ecosystem to achieve sustained vitality. "We would rather have 5 years of continuous growth than two years of explosive blowout."

Two, the industry is cold, but also to tap the potential of each store to very good.

Under the downward trend of the whole economic situation, many luxury brands have been reducing the number of stores nationwide, but at the same time, they are constantly upgrading the profitability of single stores.

"2012 to 2016 is a difficult period for Xinyu, but it is also a period of rapid growth."

Guan Qijun, vice president of Xinyu group, said that the number of stores decreased last year, but sales surpassed the peak in history, and profit margins also increased significantly, thanks to their rapid growth.

Lin Wei, a group of Kai Yun group, reported higher expectations for Hangzhou Tower, saying that "there should be more room and faster growth".

"The Hangzhou Tower can still be bigger. This" bigger "does not mean the expansion of the area, but the improvement of the uniformity of the goods.

Tong Dong said that the group is also trying to cultivate its internal strength through all kinds of resources.

In the next 3-5 years, do not mention the business circle of Hangzhou. In the face of the joining of Hangzhou center and Hang Lung, Wulin business circle is unavoidable.

Therefore, Hangzhou Tower should make a solid foundation for the commercial base of luxury center, fashion center, modern life center and underground mall.

Three, the key to user experience is to touch the pain of guests.

User experience is to be professionally and meticulous.

Guan Qijun elaborated the initial intention of the service industry in the retail industry.

Similarly, the Panasonic Corp, which plans to open the domestic experience store in the city of bole, Ole, examines the user's body index through a small toilet lid in the experience store, and provides health advice for them through data analysis.

NetEase's strict selection of stores also puts the consumer experience in the first place, creating a sense of home through exquisite interior design, soft and comfortable sofa, so that customers who are tired of shopping can sit down and rest.

It can be said that nowadays, the retail industry has changed from the large and full operation mode to the theme and refinement direction.

A delicate space design, a caring temperature, may touch the pain point of consumers.

And Panasonic Corp's idea almost coincides. The whole process of medical care of the group is not only a personalized health management plan, but also a variety of interactive equipment, which is pformed into the "health steward" of customers.

Four, a card can manage your family well.

At the meeting, the chief executive of the business consulting company mentioned an interesting phenomenon. In many department stores in Japan, their membership system has the function of "family consumption proposal".

Specifically, with a membership card.

Retail enterprises use small data analysis for family customization, which can provide customers, family and children with consumer advice on life, travel, health and other aspects, that is, "one card can manage your family", which has the saying that "the customer can be ancestral" in Japanese retail business.

It can be seen that membership system is a good adhesive. It links the supply side with the consumer side, which truly reflects the importance of service.

The group also knows the importance of membership.

This year, the membership system to be launched by the group is to integrate the resources of the company's customers and achieve unified membership operation and management. This is both a good job for the real retail business to do well in service and precision marketing. It also means that the group will embark on the "retail +" strategy.

Five, future retail sales should be a high-end retail network built on consumer demand.

When sharing how to view the future business development, the guests on the spot have different views.

For example, the summit of China president of the former Hermes/BV believes that future brand investment should not be marketing, but should be consumer education, guide them to consume and how to consume. "Education for consumers is the key to future commercial success".

The NetEase's strict leader believes that the electricity supplier will bring the understanding of detail in interactive design to the store to get more and more traffic.

But whether it's an e-commerce brand or offline stores, there is an unanimous view. The brand with long vitality will provide customers with unique experience, personalized customization and quality after-sales service.

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"This is what we want to do as a member system," Tong said. In the future, retail sales should be a high-end retail network built on consumer demand.

In the future, the group can provide more high-end services, such as in medical, sports, education and other fields of life, in order to become a real RSP retail service operator.