Shanghai Lady: Love Mom, Every Day Is Mother'S Day...

One, the trouble of love:

Mother's Day is coming.

Many people have encountered a common problem.

I want to send 1 good clothes to my mother as a holiday gift, but I can't find the right brand and style.

This is indeed a "love worry":

For most people, they are usually too busy to accompany the elderly, especially those who spend most of their lives in frugal and hard work.

Whenever we go home on holidays, on holidays, or on Mother's day and on Mother's birthday, we always feel like buying some clothes for our mother.

But the huge Chinese clothing market is suitable for mothers' good quality middle-aged and old brands.

I can't really find a few.

Two, mother's clothing: a trillion gold deposits neglected by the industry

1, China's running into aging!

Demographic data released by the National Bureau of statistics and related departments:

Over the next 30 years, the number of elderly people over 50-60 will continue to grow rapidly.

From now on, there are 1 elderly people in every 6 people, and 1 of them are rapidly becoming less than 3.

With the rapid development of economy and the continuous improvement of living standards,

China follows Europe, America, Japan and Korea, and runs faster into aging.

2, the elderly enter the "rich generation"!

At present, the number of people entering the ranks of the elderly is dominated by 60.

It was the main force of reform and opening up and economic construction.

Most of them have stable pension, pension and medical insurance, savings, real estate and other benefits.

The purchasing power of the middle-aged and the elderly is amazing.

In those days, Chinese aunt rushed to buy gold and defeated the Wall Street financial predators.

Let the Federal Reserve attempt to short the world's gold price!

And let the whole world know the purchasing power of Chinese mothers.

3, the advent of the new silver haired era.

With the improvement of economic conditions, the consumption consciousness of middle-aged and old people is getting higher and higher.

On the one hand, even our white haired old ladies in our neighbours, South Korea and Japan, will dress up and wear decent clothes before going out.

This positive attitude towards life is also exerting a subtle influence on Chinese mothers.

On the other hand, "Peng Ma" frequently appears in TV footage, elegant temperament and fashionable dress.

It not only shows the new look of Chinese mothers to the world, but also sets an example for Chinese mothers in China.

In recent years, the elderly in China begin to consume from tourism and health products.

Gradually turn to improve the quality of dress and daily life.

Nowadays, the elderly group, whether it is economic income, education level, or quality of life, consumption habits,

Has entered the new consumption era of silver consumption.

4, fashion mom dress: the 500 billion largest market, but few competitors!

At present, most of the middle-aged and old clothing manufacturers are smaller factories or even small workshops.

The products are of poor quality, old-fashioned style and dark color.

It is simply unable to meet the growing demand in the middle and high-end market.

Among them, the brand demand of high-end fashion mothers will exceed 500 billion.

But the brand has only a few ladies, purple lame, fat wife, Kuo Tai, Milan Deng, Se Li, etc.

According to statistics, more than 98% of the top grade shopping malls and shopping malls in the first tier cities have no clothing counters for middle-aged and old people, and the proportion of second tier cities is more than 90%.

Most of the sales outlets for middle aged and elderly are supermarkets, hypermarkets, old department stores and other places with poor image, environment and consumption experience.

On the one hand, it is more and more prosperous, up to hundreds of billions of high-end market demand.

On the other hand, there are serious vacancies in brands and distribution channels.

Fashion mom dress

A trillion gold mine neglected by the clothing industry!

Three. Mrs. Shanghai: the leader of high quality mother dress.

1, madam GUI: Shanghai famous yuan once dreamed of it.

Mention mother dress, in a limited number of brands, Shanghai lady is undoubtedly the most famous brand!

In the past decades, your lady in Shanghai has become a household name and enjoys popular support.

Once upon a time, countless adult women were proud of having a lady in Shanghai.

2, from brilliant to low, make a brilliant effort to achieve a magnificent turn.

Because your lady brand is very strict with the process.

Many processes require skilled craftsmen to complete manual sewing.

Therefore, your wife has low production and high price.

But with the change of times, the change of production technology and fashion trend,

Simple, comfortable, low price middle-aged and old clothing occupy more and more markets.

After 2010, your wife's business began to slide and gradually fell into a low ebb.

After several years, Mrs. GUI made a comprehensive and orderly adjustment of brand strategy, product design, channel structure, team composition, and re integration of resources.

With the joint efforts of designers and technicians,

The brand name of the new lady is innovative research and development on the style and version of the modern Chinese mother's body.

The traditional surface is reintegrated with hi-tech fabrics, and integrated into traditional Chinese elements such as silk, hemp, Suzhou embroidery and brand fashion design concept. The product has been upgraded in an all-round way.

New lady, make Chinese mother more fashionable, confident and beautiful!

3, climb new heights in adversity.

After a comprehensive adjustment of product, image and brand, good results were achieved soon.

In terms of sales, at the end of March, your wife's company held first promotional activities, with sales of over 6-7 yuan per day for a week.

In the early April, there were second promotional activities in shops, and sales reached 3 in 3 days.

Channels, Wanda, Ginza, 100, China, Singapore, New Oriental, commercial building, Liqun, eight hundred partners and dozens of chain stores, and WAN Delong, West Asia and the United States and other mother chain agencies have found your wife, and reached a deep cooperation.

At present, Mrs. Shanghai has become the only brand operation management company in the country with "mother dress as the theme".

Four, the new blue ocean market, your new wife set sail!

1, Mrs. GUI: five strategies to win the future.

Product moderate fashion more explosive sales!

Big brands, big markets, high performance price ratio, noble and inexpensive!

Intelligent factory, speed fast reverse, Zhou Zhou on the new model, every day to sell explosive money!

High brand, medium price, low discount, 2-2.5 discount supply, give partners a huge profit margin!

Combined stores, joint stores, platform stores, provincial partners, a variety of cooperation mode easy to make profits!

2, May 22nd, Shanghai, China, the new lady is the world's first!

The new mother dress, the last blue ocean market in the clothing industry.

A massive market with continuous growth of customers and continuous increase in consumption power, but has never been satisfied.

A clothing gold mine with "big demand, fast growth, few competitors, small competition, and sustainable digging for 30 years"!

The fashion mom pack market has a maximum profit of 2 years.

While most of the competitors are complaining about the bad market, your wife has already taken the lead in the first round of upgrading, pformation and market layout.

In May 20th,

The new lady will restart the new channel construction in Shanghai headquarters, and will hold 2019 new autumn and winter new product promotion sessions in batches.

Look at the trend of friends, we may as well pay attention to it.

You can also go directly to Shanghai Songjiang District Shanghai Song highway 2118, Mr. Sun 15801898008.

New lady, once a famous treasure!

25 years of agglomerate, always stick to exquisite workmanship, noble quality, one needle and one line to produce craftsmen!

Now aspire to be the leader of fashion mom outfit.

May your wife climb the peak again and create brilliant future again!

Create a new blue ocean market for Chinese fashion mom.

(old cat: Miao Peichao)

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