Dazzle Parent Company Invited Dior Original Designer To Join In Accelerating Internationalization.

On May 14th, according to the fashion business express, Dazzle's mother fashion company has invited Martyn Bal, who was once the first assistant of Hedi Slimane at DIOR HOMME, and Sueyman Aksahin, a senior plate maker who has 13 years experience in DIOR. She joined the team as the artistic creative image director of the company's Menswear brand, and the technical director of the plate making section of the company. The new product will be released in July this year.

Prior to that, in the 2018 annual report, di Su fashion mentioned that by the end of 2018, the original DIOR brand designer was introduced into the design and research work, and the original HUGOBOSS marketing executive was responsible for the marketing work. In 2019, the development will be on the right track.

According to the annual report, in 2018, the company achieved a total revenue of 2 billion 100 million yuan, an increase of 7.9% over the same period last year, and realized a net profit of 574 million yuan attributable to the owners of the parent company, an increase of 19.6% over the same period last year.

The trend of market scale is steady growth. The total number of stores in 2018 increased by 24 compared with the same period last year. The growth of e-commerce channel revenue was faster, representing an increase of about 30% over the same period last year.

According to the analysis of the industry, on the basis of this, the international fashion and code internationalization is in order to seek for better development and greater market space.

In recent years, many domestic brands have enhanced their own clothing attributes through "dug", acquisition or joint cooperation, which can rapidly enhance their international attributes and design influence.