The Situation Is Over: Just 37 Wanda Department Stores Officially Renamed Suning.Com Square!

Suning.com announced that the 37 stores of Wanda Department will be renamed suning.com Plaza and will be built into a smart retail plaza.

It is reported that the first renovation of the store is Nanjing Jianye shop, will be officially unveiled at the end of May.

Back in February 12th, Zhang Jindong, chairman of suning.com, announced a big deal at the Spring Festival rally. Suning.com formally acquired all 37 department stores owned by Wanda Department store.

That is to say, in only three months, suning.com acquired Wanda Department store has completed substantive consolidation work.

Hou Enlong, President of suning.com, said that the 37 suning.com Plaza will integrate their own advantages in the two line channels, such as Suning polar objects, Su Ninghong children, Suning stores and other formats based on their own business foundation, and combined with the original suppliers to complete the integration and pformation of the formats to achieve the innovation of the mode, and create a smart retail plaza with food, drink and shopping as a whole. The 37 suning.com Plaza will be based on its own business foundation.

Public information shows that Wanda's 37 stores in the country are mostly located in the CBD or downtown area of the first and second tier cities, with more than 4 million members.

It is reported that, with the original 19 suning.com square and 16 Suning Plaza, Suning's lower Plaza has reached 72 formats, and has officially built a large domestic self operated smart retail plaza system.

At the same time, suning.com Plaza will also link up with Suning financial payment means, Suning logistics members free three km delivery service and other collaborative development. It will also accumulate many years of domestic and overseas supply chain capabilities, and cooperate with Xinxing net red brand and fashion buyer collection store, presenting the forefront and trend of consumer scenarios and experiences to consumers.

The advantages of Suning online and offline will be further expanded in suning.com Plaza, relying on the whole scenario of Internet consumption ecology, providing more intelligent products, services and brand merchandise support for the offline.

In suning.com Plaza, and even the entire smart retail plaza system, consumers will enjoy a comprehensive and diversified service. Under the support of Suning big data, they will enjoy thousands of thousands of smart retail and precision marketing, quickly locate their needs, and complete the purchase efficiently and safely.

Suning side said that the future will be based on its own smart retailing, which will bring a comprehensive innovation of information and Digitalization for the new suning.com Plaza store, and rebuild the scene experience mode which is more in line with the current consumption concept and user consumption habits, making it more integrated with the "frontier".

"Renaming is not difficult, good service to users, Su Ning's heart has not changed."

Hou Enlong summed up the future development of the Plaza.