360 Children Merge With Kido To Create Children'S Exclusive Content Ecosystem.
In April 18th, 360 children announced the merger and operation with Kido brand. Zhang Han, executive vice president of Kido, 360 deputy general manager of children, said that after the integration of 360 children and Kido brand, 360 children's software capability, market experience, user accumulation and safety genes will complement each other with Kido's hardware capabilities and physical channels.
360 children's &Kido brand fusion and spring new product conference were held in Beijing. The theme of this conference is "finding a good friend".
At the press conference, 360 children announced that they would merge with Kido and released the first joint effort - 360 children's watch 8X.
At the meeting, the 360 Group Chairman and CEO Zhou Hongyi introduced the positioning of 360 children's products, namely, "children's cell phones and WeChat".
360 the company created children's watches to solve the problem of security for parents.
"In the future, the 360 companies will build a children's exclusive content ecosystem based on safety, so that children's watches can become a close companion to accompany their children's growth."
Zhou Hongyi said.
At present, 360 children have accumulated technical advantages in terms of software capability. In terms of market experience, 360 child guard App is a very large 5-12 year old parent-child community in China.
On the scale of users, 360 children's watches have accumulated tens of millions of scale users. In terms of security, 360 children's watches have a safe gene that comes from the server and data to the interface.
Kido is the pioneer of the world's first 4G children's watch. It also has multi platform end to end self research and development solutions and powerful offline channels.
360 children's fusion with Kido brand is expected to bring more products with high cost performance and high technology.
At the press conference, Zhou Hongyi took the lead in making speeches.
He reviewed the original intention of 360 companies to create children's watch products.
Initially, the worrying problem of missing children has led to the birth of 360 children's watch products.
Subsequently, as the first Internet security vendor in China, the 360 companies began to try to extend the definition of safety from line to line. "A children's wrist watch with precise positioning function is worn on the wrist of the child, so that parents can keep abreast of the children's specific location", and 360 children's watches come into being.
Zhang Han, deputy general manager, said that the market demand for children's telephone watches is large and is growing rapidly.
If you want to stand out in the competition, you need good products to speak.
In his opinion, a good child watch is what parents want and children like.
From the perspective of market structure, the future will focus on the brand of the head, and the goal of 360 children and Kido is to head into the "head" camp.
"Enter KIDO brand center
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