Brand Building Will Start "Clean Water Action", 2019 China's Clothing Growth Brand Conference High-Energy Attack.

Brand is the comprehensive embodiment of competitiveness of an enterprise, a city and even a country, representing the upgrading direction of supply structure and demand structure. With the continuous progress of the textile power construction process, the strategy of brand power has also been highly valued by all sectors of the industry.

In May 20th, it was hosted by the Circulation Association of China Textile Industry Federation and the China clothing association. Changshu Garment City Management Committee of Jiangsu and Changshu garments City Group Co., Ltd. 2019 China Fashion growth brand conference and China fashion brand marketing mode innovation forum It was held in Changshu, Jiangsu. "Internet Alliance, intelligent broadcasting, moving the future" As the theme of this year's China Fashion growth brand conference, the aim is to let the industry pay attention to brand development while paying attention to the changes of the current commercial and technological environment, the change of channel combination mode, the change of consumers' access to product information channels and purchasing channels, so as to improve the marketing mode of self owned brand enterprises and create better benefits.

Xia Lingmin, vice president of China Textile Industry Federation, chairman of China Textile Federation circulation branch, Zhang Haiyan, vice president and Secretary General of the China Textile Association, Zhang Haiyan, executive vice president and chief editor Xu Feng of the textile and clothing weekly magazine, assistant Ye Liang and Wang Shuiyuan, chairman of the Circulation Association of China Textile Industry Federation, Han Ping, President of Jiangsu Textile Industry Association, Yu Bing, vice president and Secretary General of Jiangsu garment designers association, vice mayor of Changshou City people's government, deputy director of Jiangsu Changshu Garment City Management Committee, and leaders and guests of local associations attended this event.

Zhang Haiyan, vice president and Secretary General of the China textile branch Speaking in his speech, in the textile and clothing circulation field, China's clothing brand incubator is being promoted. A growing number of growth brands are mushrooming, thriving, and have a good performance in brand creative design, product quality control and so on. It is precisely because of the innovative growth needs of brand enterprises, the 30 Chinese garment brand incubators jointly named and recommended by the China Textile Association Circulation Association and the China clothing association, are also constantly carrying out innovative services, aiming at the upstream raw material procurement, design and R & D, and small single quick reverse supply chain management system, aiming at the special training and management exchanges needed to enhance the internal management of the enterprise, aiming at the invitation of purchasers for the downstream market expansion, the procurement Festival, and the exhibition platform development at home and abroad, all of which have been actively and effectively implemented in the base year's work. The brand enterprises in the base get quick and efficient public services.

She also suggested that the next 30 Chinese garment brand incubation bases will carry out long-term brand building "clean water operations" to ensure that there is no support or permission to infringe on other well-known brands' intellectual property rights. If such behavior is found, the base will take serious action. In order to ensure the fair competition environment of garment market and enhance the overall image and competitiveness of the professional market, we should eliminate the smuggled goods, eliminate parasitic products, and eliminate the knowledge of counterfeiting and selling.

Harvest honor and forge ahead

China's clothing growth brand recommendation is the tenth year of this year. The recommendation is a national and professional industry recommendation jointly carried out by the Circulation Association of China Textile Industry Federation and China Apparel Association. The aim is to foster the enthusiasm of small and medium-sized garment enterprises brand development, set up excellent industry benchmarking, enhance the overall development level of China's small and medium garment brands, and promote the development process of small and medium-sized brands. This year's recommendation of "China's clothing growth brand" was officially launched in November 2018. According to the "China clothing growth brand declaration and recommendation method", a comprehensive evaluation of "base recommendation, brand enterprise (channel business) basic conditions, market performance, comprehensive quality" and other main indicators, after the base recommendation and expert group audit procedures, finally, 86 brand enterprises were selected as "China clothing growth brand" and 18 channel operators were selected as "excellent channel of Chinese clothing brand".

As we can see today, the value brought by the brand is not only the growth, popularity and reputation of the enterprise itself, but also the aggregation of the brand enterprises, which is the embodiment of the regional economic competitiveness of our industrial clusters and specialized market clusters. It has created the unique regional brand and cluster brand of our textile and garment industry. And "made in China" and "Chinese brand" will become the most valuable part of China's textile and garment industry image and the core value of China's industrial competitiveness. To this end, we still need to make greater efforts to operate in good faith, innovate and develop, and make greater contributions to the continuous upgrading of industrial value and the continuous upgrading of the national industrial image.

It is understood that in the process of recommending and reviewing Chinese apparel growth brands and excellent Chinese apparel manufacturers this year, the expert review group has carried out a comprehensive and rigorous assessment from the basic elements of brand development to operation management mode, brand operation efficiency, market growth and brand awareness of intellectual property rights. In order to maintain fair market and promote the construction of enterprises' own intellectual property rights, this review has imposed strict exorcism on enterprises with "brand names", enterprises that have obviously copied and copied international design and brand logo in product design.

Over the past ten years, 781 independent clothing brands have been awarded the title of "China's clothing growth brand", and 273 brand dealers and agents have been awarded the title of "excellent channel brand of Chinese clothing brand".

At the scene, Yang Jinchun, executive vice president of China Apparel Association Read out "Decision on Issuing the list of recommended brands for China's apparel growth brand" and "excellent channel manufacturers of Chinese clothing brand" in 2019. 。 Xu Feng, executive vice president and editor in chief of "textile and clothing weekly" magazine, Yu Bing, President of Jiangsu clothing association, and Mao Hua, member of the Party Working Committee of Changshu Garment City, Jiangsu. by "2019 China's clothing growth brand" Licensing; Han Ping, President of Jiangsu Textile Industry Association, Yu Tie, deputy director of Changshu Garment City Management Committee, Jiangsu by "2019 outstanding channel providers of Chinese clothing brand" A licence was given.

It is worth mentioning that by the end of 2018, there were 30 professional markets as the base of China's clothing brand incubation, and actively launched brand service. This year, two units of Hebei Shijiazhuang "gold index brand clothing Plaza" and "Shanghai Saint Saint dress market" have applied. After investigation, they agreed that the two units would become "China's clothing brand incubation base" 。 Xia Lingmin, vice president of China Textile Industry Federation and chairman of circulation branch Licensing two bases.

Internet + enhance professional market influence

This year's China Fashion growth brand conference was held in Changshu for third consecutive years. Changshu garment city is the largest textile and garment market in China, and also one of the important garment brand incubation bases. In recent years, through the promotion of interaction between the market and industry, and the cultivation and cultivation of the original independent clothing brand, the transformation and upgrading of the market and the optimization of the regional industrial structure have been strongly promoted.

Xu Haidong, vice mayor of Changshou City people's Government In his speech, he said that "fashion Changshu, clothes and quilts" textile and clothing is one of the three pillar industries in Changshu. It is a deep accumulation of rich people and a fashionable industry. The start and growth of Changshu's industrial economy is inseparable from textile and clothing. The transformation and upgrading of China's textile and clothing has injected Changshu elements. At present, the textile and garment industry has entered a new era of innovation and development. New designs and new brands are emerging one after another. New retail and new formats are competing. How to comply with the requirements of the times, keep up with fashion trends, embrace big data, cloud computing and other Internet technologies, innovate marketing models, create famous brands, and achieve high quality development, are our unremitting pursuit of every textile and apparel people. In this forum, all the elite of China's textile and apparel gathered in Changshu to celebrate their prosperity. I hope you can speak freely and brainstorm together to promote the development of the textile and garment industry.

The theme of this forum is "Internet Alliance, intelligent broadcasting, moving the future" 。 With the upgrading of technology in the Internet age, creative marketing is incessantly stimulating and changing people's consumption thinking and buying mode, and thus changing the marketing mode. The Internet featured games are constantly innovating, enabling the professional market of the webcast, the innovative marketing mode of the live broadcast of the electricity supplier, and the Internet dividend era is sweeping through the storm. Under such a background, how should brand enterprises and channel businesses attract more traffic? How to stand out in the new market campaign?

Bao Yuezhong, founder of new fast and new retail innovation practice studio, Bao Yuezhong The keynote speech on how to see the marketing change in the connected environment. From three aspects of technology link, content link and community link, he expounded the need to improve the efficiency of the market circulation link, and the need to achieve "user scale", while reconstructing the new online marketing mode in the new environment.

15 seconds, now can do a lot of things. Xi Xiangde, director of technology content Through the keynote speech entitled "short video energy clothing industry", through the cooperation of the platform and the industrial zone, the empowerment industry has laid a brand new "people, goods and field" line to the online channel. While reading the fast algorithm, he stressed that it is necessary to grasp the three key words of temperature, trust and loyalty.

Taobao's live broadcast is no longer strange. As the domestic 100 billion professional circulation market of clothing, Jiangsu Changshu garment city is also actively developing the industry live broadcast service. Han Yan, director of Taobao broadcast base, Changshu apparel industry To share with you the current Changshu fashion city is "how to create" new fans brand ".

Changes in the industry, thinking ahead, and learning and communication in the same industry can not be stopped for a moment. The professional market should constantly help garment enterprises to develop their own brands, improve their brand operation ideas and models, and promote the incubation and incubation of China's growth oriented brands.

In order to "Innovative marketing drives brand high quality development" Titled Theme dialogue Link, Zhang Haiyan, vice president and Secretary General of the Circulation Association of China Textile Industry Federation, Liu Jie, deputy chief property manager of Guangzhou white horse clothing market, Yao Mingliang, chairman of Jiaxing chuangchuang sweater boutique investment company, Peng Jie of the flagship shopkeeper, Changshu NSS new foreign trade village women's clothing city, "net red anchor" boss, Zheng Ping. Together, we opened a wonderful dialogue.

As we all know, after 40 years of development, the professional market has gone through four stages: initial formation, gradual development, comprehensive construction and high-speed expansion. Now it has entered the stage of transformation and upgrading. We must further deepen the structural reform of supply side, speed up the application of professional market intelligence, promote the integration of animal networking, big data, cloud computing, artificial intelligence, Internet and real industry, promote the construction of intelligent shopping mall, and realize the transformation of new and old energy and the high quality development of textile and garment circulation industry. In the fast developing trend of "Internet + fashion", we expect the Chinese clothing growth brand to make further progress.

Just as Xia Lingmin, vice president of China Textile Industry Federation and chairman of circulation branch Speaking at the "brand China grand ceremony" held by the Central Radio and television station, we said: let's work hand in hand together to talk about the story of China's textile and clothing brand, carry forward the brand culture of Chinese textile and clothing, show the strength of Chinese textile and clothing brand, and realize the dream of brand power at an early date.