TOC And Cloud Storehouse Are In Power. Taiping Bird Is Expected To Achieve Net Profit Of 560 Million Last Year.

Today, with the increasing popularity of information technology and intelligence, many traditional clothing industries have been pformed after being hit, and have gradually established their own "intelligence" and "intelligent manufacturing" development ideas to promote digitalization, informatization and intelligent construction.

Taiping bird is a retail oriented multi brand fashion apparel company. In 2018, the company launched a new strategy, namely, "focus on fashion, data driven, whole network retail."

"This is a long-term strategy," said the company's responsible person in an interview with reporters. "In 2019, the company strategy will not change, and it will be more tactical adjustment."

How to connect with consumers and respond quickly to their changes is a core competency that companies need to build.

A few days ago, the company disclosed a notice of pre performance increase in 2018. It is estimated that the net profit attributable to shareholders of listed companies will be about 560 million yuan, an increase of about 23% compared with the same period last year (statutory disclosure data).

According to the announcement, the main reason is the steady growth of the company's operating income. At the same time, with the gradual implementation of the TOC implementation, the inventory scale has been effectively controlled, and the inventory structure has been continuously optimized.

The fashion style upgrading of product style has increased the difficulty of inventory control. In order to cope with the risk of inventory accumulation, Taiping Commodity Center is committed to data analysis, production rapid response, warehousing and logistics, and terminal retail capabilities through TOC systems integrator companies.

In March 2017, the company tried out the TOC mode in PB menswear brand. In the first half of 2018, the company began to implement its brand.

The so-called TOC management mode, in simple terms, is that the enterprise formulating production plan according to the sales situation. The mode of "sales and production" can break through the bottleneck of the development of garment companies and bring about the improvement of operational efficiency.

The company responsible person briefed reporters: "in order to know what size and style of products in which stores sell well, the company has organized two weekly production and marketing coordination meetings to sort out the information feedback to determine the products.

After the supplement, the company divided the goods into stores according to the TOC analysis results.

Under the TOC mode, the proportion of stores ordering only accounts for 70% to 80% of the required products, and the rest of the products are supplementation through the TOC mode.

The company official also said: "the TOC way can effectively improve the new product sales rate, reduce inventory formation, the company will continue to practice the TOC mode in the future, continue to focus on TOP, and promote high-quality franchisees to join the TOC mode."

With the improvement of the network channels of garment retailers and the rapid development of Tmall and Jingdong, the development of China's apparel network retail market has also been promoted.

In 2011, China's apparel network retail sales amounted to about 193 billion 400 million yuan, up to 444 billion 700 million yuan in 2017, with an average annual growth rate of 14.9%, far exceeding the growth rate of clothing retail sales.

The net sales of Taiping bird online sales increased from 1 billion 111 million yuan in 2015 to 2 billion 166 million yuan in 2017, with an average annual compound growth rate of 39.67%.

In the first three quarters of 2018, Taiping bird line has achieved operating income of 1 billion 127 million yuan, an increase of 16.16% over the same period last year.

In recent years, the Pacific bird continues to promote the integration of online and offline channels. The company official said: "the company is actively exploring new retail outlets to further promote the digitalization and integration of offline businesses.

In the past year, there has been a significant change in the company, and teams are better at using data driven business decisions.

The first step in digital pformation is from scratch, from zero to digitalization. The second step after digitization is to excavate information from the digits, especially to make useful information for decision making. The final step is intelligence, that is, let the machine help us make decisions or make recommendations.

It is reported that the "cloud storehouse" system developed by Taiping bird has covered all the self owned stores and some franchised stores in 23 provinces of China.

Through the "cloud warehouse", the company has opened up the real-time storage information of the main storehouse and the direct store, and realized the online and offline sale and distribution of the Unicom.