Another Look At Costumes, Hai Lan'S First Entry Into Japan, 173 Shoe Companies Wrote To Trump.

No matter what big news is there at home and abroad, what are the big events last week?

China apparel network takes a look at the domestic and international clothing industry.

Major events in China: May 19th - May 25th

Listing less than 50 days, such as Han holdings market value has shrunk nearly 70%

According to fashion business news, shares such as Han holdings fell 11.71% to 4.45 U.S. dollars yesterday, and the market capitalization was about 360 million dollars, which shrank by nearly 70% compared with the market value of 1 billion dollars on the first day of listing.

It is noteworthy that if Han holdings dropped its issue price after opening, the first day's closing loss increased to 37.2% at $7.85 per share, and the market value of that day shrank by 1/3, even though the stock price rebounded on the following day, and rose 9.68% to $8.61 per share, still below the issuing price of 12.5 US dollars per share.

Zhongfu said: if Han Holdings has been losing money in the past 3 years, the net loss in the 2017 fiscal year is 40 million 100 thousand yuan, the net loss in the 2018 fiscal year is RMB 90 million yuan, and the net loss in the first three quarter of 2019 fiscal year is RMB 57 million 500 thousand yuan.

Net red brings traffic increments and order increments, but how much incremental orders can be generated remains to be seen. After all, many users chase after the net is entertaining, and if they want to really switch to consumption, the two sides need to merge.

Moreover, the Matthew effect is now showing that the gap between ordinary net red and head net red is getting larger and larger.

Hai Lan's first entry to Japan will open second stores in June.

Japanese media reported that the Chinese clothing brand Hai Lan's home for the first time entered Japan.

The company has opened a shop in Tokyo's AEON dream city. It plans to open second stores in Ibaraki County in June and strive to open three stores in 2019.

According to the Japan economic news website reported in May 20th, the feature of Hai Lan's home is to provide high quality fashion clothes at a moderate price.

Chinese brands such as games and restaurants are entering Japan. In this context, whether the Cool China (cool China) whirlwind can be raised by Hai Lan's home is concerned.

Zhonghua said: "Hai Lan's home" was opened in Japan's No. 1 store in April. With the concentration of clothing oriented to women's clothing stores, the brand devoted to men is considered relatively rare.

LV settled in, "washed" KOL Xiaohong book began to change?

Recently, luxury brand LV officially entered Xiaohong's official account and became the first luxury brand to enter Xiao Hong's book.

At the same time, Xiao Hong also released the "brand cooperation platform upgrade instructions", which made higher demands on the amount of fans and the amount of monthly exposure. KOL, the key opinion leader, or Internet blogger, will be eliminated from the brand partners.

Zhongfu said: since 2013, Xiaohong book has been upgraded several times.

From Hai Tao to the establishment of the "community content + business" mode label, and now the location of lifestyle sharing platform emphasized by Xiaohong book, its current user scale is gradually expanding, and its contents are more and more extensive.

In the eyes of the outside world, a series of actions of Xiao Hong's book are undoubtedly raising the threshold of audit, saving the trust crisis of enterprises, and speeding up the commercialization process.

Can the commercialization of Xiaohong book go smoothly?

"Shanghai Fashion Week" officially became IP's intellectual property protection for original design.

In March 13th, the "Shanghai Fashion Week" was officially approved by the Trademark Office of the State Administration of market supervision and administration and became the national registered trademark.

This is also the first fashion week to be approved by the state in the major fashion week of China.

The successful approval of the trademark has a milestone significance for the 17 year old Shanghai fashion week and even the Chinese fashion industry.

Zhongfu said: the successful registration of the trademark of Shanghai fashion week reflects that the Shanghai municipal government has taken the lead in supporting the trademark activities of enterprises, especially the trademark registration of supporting platforms. It also represents the recognition of Shanghai's fashion week as the benchmark and public service platform of China's fashion industry.

Smith Barney last year, 2803 people were downloaded and the store was closed.

The local casual wear giant Metersbonwe apparel Limited by Share Ltd (hereinafter referred to as "Mei Bang dress") announced in the evening of May 24th in response to the Shenzhen stock exchange's reply to the company's 20188 year annual enquiry letter. In 2018, the company achieved operating income of 7 billion 677 million yuan, an increase of 18.62% over the same period last year, of which the direct revenue grew by 11.19%, and its joining income increased by 32.98%. At the end of 2018, the total number of employees was 7969, which was 26.02% lower than that at the end of 2017.

The increase in per capita operating income during the reporting period was mainly due to the year-on-year increase in operating income and the reduction in the total number of employees.

Zhongfu said: since 2016, the United States has focused on its main business and returned to specialties, and has made great efforts to promote the pformation and innovation of its own brand business, optimize and expand the channel structure, and enhance the retail management capability so as to improve the company's performance.

In 2018, the company turned into a profit and the net profit was relatively small. Therefore, investment income and government subsidies had a greater impact on net profit this year. However, compared with the company's operating income, the proportion of investment income and government subsidy was 0.63% and 0.43% respectively.

The company's future profit improvement mainly depends on the continuous improvement of the main business competitiveness.

International events: May 19th - May 25th

The latest annual report of YNAP: the sales volume of the group increased by 27% over the same period last year.

In May 17th, Cartier (Cartire)'s parent company, Richemont, announced the key financial data for the financial year of the year. Last year, the acquisition of luxury business website Yoox Net-a-Porter and Watchfinder increased the sales volume of the group by 27% to 13 billion 990 million euros, excluding the newly acquired e-commerce business, and the sales volume of China led Asia Pacific region (except Japan) and the Americas achieved double-digit growth.

After the announcement, Richemont shares rose 2.84% to 73.10 Swiss francs per share on Friday, and its share price has risen 13.3% this year.

Zhongbao said: the results of the phenomenon of luxury electric shock are increasingly apparent.

Over the next few years, the group said that online business investment will account for 5% to 7% of total sales.

Previously, the group spent 9 months on YNAP's discount website The Outnet for business integration.

Although the whole process is very difficult, the experience gained will help other online platforms smoothly pition to new technology and new logistics system.

YNAP's Mr.Porter will complete its business integration this summer. It will take several years for all brands to complete the pition.

173 shoe companies wrote to Trump: adding tariffs is a disaster.

Last week, the office of the United States trade representative issued a list of products valued at about $300 billion, of which almost all types of footwear, from sports shoes to sandals, were subject to higher tariffs.

In May 20th, 173 American companies including Nike, Adidas and other footwear giants jointly signed an open letter to President Trump, hoping that the president could change his mind.

At the same time, the open letter will also be sent to the Minister of finance Mnuchin, Minister of Commerce Ross, and Kudelo, director of the State Economic Commission, and will also be posted on the website of the trade association.

According to Zhongfu, the American footwear industry association, American shoe distributors and major retailers estimate that the increased tariffs will make us users spend an extra $7 billion a year.

These increased spending will affect consumers in varying degrees.

Footwear industry is particularly sensitive to changes in tariffs, because footwear manufacturers in the United States have already assumed heavy tariffs - some long-term tariffs even exceed 30%.

The footwear industry has shifted mass production activities to Vietnam - looking forward to reducing tariffs on export tariffs through the p Pacific Partnership Agreement (TPP).

But Trump withdrew from TPP and was deeply disappointed by the decision of the footwear manufacturer.