Financial Attribute Is Comparable To AJ! Why Can UNIQLO Fight A Tide Card?

I never understood why UNIQLO occupied the most prominent position in southern Sanlitun, and even 4 stories.

This position is even the most prominent advertising place in Sanlitun. Why is Sanlitun famous for its fashion?

Recently, the X Kaws and Kaws ENGINEERED, which is the main screen of UNIQLO, have been hand in hand to us.

Looking at the joint name of UNIQLO X Kaws at the end of last year, it is easy to see the fact that UNIQLO X Kaws TEE, whose original price is 99, has doubled 3-4 times.

Such high-quality financial attributes can be compared to the once popular YEEZY and AJ1.

The sales volume of Clot X AJ sold at the same time can not be compared with that of UNIQLO X Kaws.

As an ordinary brand of UNIQLO, how to tide over a tide of cards in the tidal current circle?

You don't know fashion brands at all.

In the 90s of last century, UNIQLO followed GAP's sales model, providing low price and high quality products, becoming the fifth largest leisure apparel brand in the world.

As early as 2008, UNIQLO launched five Alexander skirts with the joint of Wang.

H&M X Alexander Wang, which is well known, is 6 years late than UNIQLO. The joint name of Chao brand Supreme and LV has been 9 years late.

Jil Sander started working with UNIQLO in 2009, when minimalism encountered UNIQLO, known for its fabric quality.

The two sides co operated five series in 2009 -2011. The autumn and winter series of +J in 2010 also won the British life insurance design award, known as "Oscar of design industry". It was the first time that the fast selling brand was awarded the prize.

In 2012, UNIQLO and its Theory launched a lightweight down jacket T-Down. You can see it as an upgraded version of UNIQLO's ordinary lightweight down jacket.

Even if I do not have a joint aura, I believe this type of single product will be loved by everyone.

Undercover is a fashion brand founded by Gaoqiao shield in 1994. It was mainly made up of street clothing, and then became famous in Paris fashion circle.

Undercover is not only in the fashion circle, but also the focus of attention in the fashion industry, and the natural price will not be cheap. In 2012, the joint UNIQLO can start with the price of UNIQLO. Why Undercover?

Nature has also had a huge impact once it is launched.

In 2014, UNIQLO specially invited the Helmut Lang's Russian designer, Alexandre Plokhov, to design the limited Urban Sweats series.

We have been committed to the minimalist style of UNIQLO. This is no exception. The signature lines are simple and neat, plus the stereoscopic version, with a series of cooperation made of dark and light grey cotton cloth.

Under the premise of guaranteeing quality, hundreds of you can start high end brand.

As editor in chief of the French Vogue, he is now the founder and editor in chief of CR Fashion Book, and also serves as a co operative series of Carine Roitfeld made by Harper s Bazaar's global fashion director in 2015 and UNIQLO.

UNIQLO is looking for a series of French Ines de la Fressange, a 63 year old Chanel exclusive model who was also the first model to sign a contract with Chanel, but this is what happened in the 80s of last century.

Ines de la Fressange was selected as the world's best wear Hall of fame in 1998. At the age of 50, she founded her own clothing brand and was also a fragrance technician.

And her serial style with UNIQLO is described in one word as "Hygge", which means comfort and comfort.

Lemaire x UNIQLO this series is UNIQLO and Herm s s creative director Christophe Lemaire's brand name Lemaire cooperation.

It is also the story of a civilian price and designer. Once again, UNIQLO meets the fans' balance between quality and fashion.

Not only is it working with fashion designers, but since 2004, UNIQLO has launched the UT project, which has been warmly welcomed by young people.

The X Kaws, which we mentioned before, belongs to this series, and even invited Nigo to be the creative director of UT Series in 2014.

The weekly youth JUMP, published by the Japanese Ji Ying club, is a comic magazine known to all in Japan.

Coincides with the founding 50th anniversary, Jump and UNIQLO jointly create UNIQLO UT series including "sailing king", "Dragon Ball", "Naruto", "silver soul", "full-time Hunter", "volleyball boy" and other famous comics.

The price of the comics and its people is not hard to sell.

Even if you don't look at Japanese manhood, manwei has always seen it.

In 2017, UNIQLO hosted the TEE design competition featuring the theme of man Wei.

After a special screening by man Wei and a rigorous screening of the UT design team of UNIQLO, they selected 17 works and printed them on TEE.

To commemorate the birth of the Big Mac 50th anniversary, McDonald's and UNIQLO jointly launched a series of cooperation, and wearing this dress in any Japanese McDonald's giant MacDonald, but also enjoy unlimited benefits.

It is far from enough to link up comics and food products. UNIQLO has also created a joint product with Blizzard, a game company.

The elements of "World of Warcraft", "lookout pioneer", "Legend of stove", "Diablo III", "StarCraft II" and "storm hero" are integrated into the series of cooperation.

UNIQLO also invited Nigo's friend Pharrell Williams to join UT's creative lineup and launch the I am other series.

Looking at these joint histories, it seems that it is not surprising why UNIQLO X Kaws has attracted so much attention, and sales volume over CLot today seems reasonable.

The brand of "fast fashion" you once thought of has begun to enter the trend industry fifteen years ago. It seems that too high quality material has led you to completely ignore his trend attributes, and from the quantity and quality of the joint name, UNIQLO does not lose Supreme at all.

There is no difference between the so-called fast fashion and tide brand.

Here we can also use the formula of the teacher: "tide card and fast fashion are all clothes. It should be no different."

People always like to divide what he can see into three different categories, and then divide them into different fields, and then despise each other and reject each other.

In the brief history of mankind, we can see the reason for it. "Man" may not be able to seek common ground while reserving differences.

In the clothing industry, people are customary to classify brands into fast fashion, fashion, tide cards and so on, but I do not see the difference.

Salute is a popular design language for fashion brands. One way is to print popular classic elements, such as movies, classic pictures, slogans and so on.

This type of representative is Supreme, a trend brand that is loved by the whole tide. We can often see him paying tribute to classic elements.

Another way is to make big designs. Many brands just rely on big names to make a living. Some have changed the brand's logo, and some have even been completely imitated.

In the world of Vetements, there is even a brand Vetememes that relies on "salute" Vetements to live. Copying designs is just changing several letters.

But this behavior has been widely reported by the trend website, and the price is also a fraction of the genuine product. After Vetements was cool, there was a "spoof" Paris family.

I think there is no difference between the Kuso brand and the domestic brand of Shanzhai. Why add a spoof into the trend industry? After the media coverage, fans really follow suit.

Shanzhai country tide

If these can be regarded as the trend, the reference of fast fashion brands can also be called Kuso and salute. Besides, fast fashion brands still seem to have changed on the basis of the original ones.

In addition to the above mentioned UNIQLO, today's fast fashion brands are also enjoying themselves on the joint road.

From the beginning of 2007, H&M X Roberto Cavalli opened the road of cooperation with high-end brands, knowing that 2015 and Balmain pushed their brand name to an unprecedented level.

This is not known for many years than the brand of fashion brand, and the fastidious tide people do not look at fashion fast.

Since 2015, HM's joint series has ended in black.

Of course, some of the designs are not very good, but as tide makers in tide brands, they should be the least qualified.

Look back at LV X Supreme. Do you really think it looks good?

Is it much more amazing than HM's joint name?

As a trend buyer, there is often an illusion of being superior. After all, luxury goods are limited in quantity than fashion brands, and have a price advantage over fast fashion.

As a tide man, he likes to be different. People often express something because many people do not like it.

It is easy to see that many young people who are afraid of their favorite music and clothes are well known by the public.

I want to secretly protect my love from pollution.

This just proves that what you like is just like the sense of superiority that "niche" brings to you, rather than the experience brought by the brand design and fabric.

Perhaps because of this, the tide card can be very perfunctory to sell logo to make money.

As a fast fashion user, we hope to find different products in many single products. There is a wide variety of fashion items, and the rate of renewal is faster. In fact, the probability of buying fast fashion brands is much lower than that of tide brands.

There is no difference between this point and the so-called Chaozhou people, and the fundamental reason why the tide people force themselves to separate themselves from other categories of users is nonexistent.

On the contrary, compared with fashion luxury brands, tide brand less design, proud of the price advantage in fact before speculation, and fast fashion is not too different.

Even the quality of many tide brands is just the regular operation of ordinary brands such as UNIQLO.

There is no mention of the good quality of the ordinary brand that sells to the people. The quality of the selling cards that sell the price in the sky is high.

Think carefully, should this world really divide clothes into fast fashion and tide cards?

If only the three words of "I have money" should be published, would it be more realistic to stick the RMB on clothes?

The purchase price of a Box Logo Supreme is enough to allow you to put 50 hundred dollar bills on a solid TEE. Is that why it looks more wealthy?