H&M Please Come To "Fairy Skirt Maker" Giambattista Valli Li Yuchun Also Hits Call.

Beijing time in May 24th, with the opportunity of the amfAR dinner in Cannes, H&M officially announced this year's designer co named partner Giambattista Valli.

Kendall Jenner, Li Yuchun, Chiara Ferragni and others all wore the new products of the warm-up series to participate in the amfAR dinner.

In recent years, H&M's designer collaboration series has lost its previous appeal. The topic and market reaction are mediocre. However, H&M has made a big adjustment this year. First of all, a preheating series was arranged before the official series was launched, and the mode of almost "buying and watching" was released. In May 24th, the joint news was released and the May 25th series was preheated.

In addition, H&M's selection partner is also very special -- a designer who is good at making dresses, and a joint preheating series is also a dress.

It is not a reasonable choice to join a designer with a reputation and not so popular as a dress, but in the age of social media, it may be a bold and reasonable attempt.

These dreamy gorgeous Princess wind gowns have natural advantages in the social media age, especially when people's enthusiasm for street breeze has come down.

H&M has done enough work for this series of campaigns. It has borrowed the attention of Cannes. It has also invited a large number of spokesmen for high popularity. At the same time, the first wave of single product strong flagship dress is very different from the past.

The price is of course the most concern of many students. The price of this joint series is absolutely competitive in the dress market. The cheapest one for a dress is 1490 yuan, the most expensive one is 3990 yuan.

And from the design point of view, several single products are basically works of designer style.

In addition, H&M also gave Giambattista Valli the first show of men's wear. The designer brought pearl style decorative sweater and Eugen Style Embroidered Shirt and other neutral style products. The Pearl Jersey was inspired by a pearl necklace he had always worn.

It is estimated that accessories are still the focus of rush buying. Bow shaped waist belts, headwear and necklace, as well as pearl decorated genuine leather shoes are all very dreamy designs.

Finally, the sale information, preheating series has been launched in May 25th. At present, the series on the official website has basically been sold out.

The complete series of Giambattista Valli x H&M will be on sale in November 7th, and will be dominated by Japanese products. After all, Giambattista Valli is not a designer who only makes high dress. In addition to the main line of garment series, the designer also launched a younger line of Giamba in 2014.