What Can Messi And Rihanna Bring To The Stars Of Personal Fashion Brands?

Soccer stars Messi and hip-hop singer Rihanna have become fashion stars in recent years.

Messi and MGO will jointly launch personal fashion brands for the first time, while Rihanna has launched a luxury brand FENTY with LVMH.

The official launch of personal brand by AI bean is really something to celebrate for fans. But star brands also have a rollover. What's the difference between Messi and Rihanna's launching of clothing brands?

Messi: high-end lifestyle brand with sports characteristics

A few days ago, Messi and MGO announced the launch of the personal clothing brand. In July of this year, the product notice was launched in the The Messi Store of the same name electric power flagship store of Messi. It was launched in August, and some products were designed by Messi herself.

For Messi's fans and supporters, this is undoubtedly a huge and pleasant news.

Since the first young player in the field of vision, now the main force of the team, the captain of the national team, Argentina football superstar Messi, has a large number of fans and supporters all over the world, and has great appeal.

MGO designers say that the website will launch new products every week, and the number of fans will be limited to "first come, first served", but the most popular products will be produced in large quantities.

Messi will also sign some of the products, only lucky customers can get them.

And The Messi Store will also visit Tmall mall in China this autumn.

It is not hard to imagine that as a great athlete, Messi's personal fashion brand will bring a storm of football fashion to the whole world. Messi himself will also appear again in the eyes of people who do not watch football.

For Messi himself and MGO, this is a great opportunity to promote himself.

Rihanna: Fenty of light luxury and close to the people

Among those who like Rihanna, Rihanna is addicted to makeup and fashion, and singing becomes the second occupation.

A few days ago, Rihanna announced cooperation with LVMH group to create a new brand - Fenty.

Rihanna said that her outfit reflects her feeling of being comfortable, naughty, conservative and sexy, hoping to convey her distinctive fashion view to women, and encourage women to show their multifaceted nature.

In May, Fenty opened its first flash store in Paris's Mar District, showing its first batch of products, including structured clothing, shoulder jackets, western style dress, and some men's wear products.

The brand discards the seasonal series and releases the limited edition and classic regular products, that is, buying.

Rihanna is a famous social queen and hip hop singer. He has 70 million 500 thousand fans on INS. In China, Rihanna is also a favorite singer among young people. No matter which field he has, he has great influence and appeal.

However, star pushing personal brand does not mean that enough traffic and exposure can attract consumers.

Outside the star aura, products need to have personality, clear positioning and highlight the theme of the concept, so as to capture the consumer's desire to buy.

This marketing method of product limit is conducive to increasing the added value of brand, setting up a high value and high recognition image, and making personalized consumers avoid embarrassment caused by "explosion".

Besides product and marketing, location selection will also affect brand sales and attention.

Most star brands will open their stores in business circles or high-end shopping centers, so as to increase the exposure rate and be accepted by more middle and upper level consumers.

Author: Wang Yiting