How Can Fashion Brands Express Politics In The Old World Of Gucci'S Latest Big Show Returning To Sexual Liberation?

On the ancient brick wall background, the huge bold English word "My Body, My Choice. (my body, my choice)" is constantly shining.

The lights turned from dark to bright. In a piece of white smoke, a model gracefully appeared from ancient Rome arched Shimen.

She was wearing an ivory colored lady's dress, with a shape of a uterus in its middle, connected with a blooming pink flower, like a female ovary.

In the background of retro mysterious electronic percussion, GUCCI's 2020 holiday series is officially staged on Tuesday night.

Located in the capital of Rome, Italy, the the Capitoline Museums, GUCCI brand creative director and Italy designer Alessandro Michele, from this great show, express to the outside world a variety of Carney, including diversity, inclusiveness, self expression, freedom and love.

For people living in the 2019, these themes and concepts are almost universal values.

But in Italy in 1870s, these ideas were taboo.

The Carney Tullio museum is located on the Carney Hill (Capitoline).

The museum was opened to the public in 1734 and is considered the first museum in the world to make everyone accessible to art.

At present, museums display a large number of ancient Rome statues, inscriptions and other antiques. They also collect works of art in Medieval and Renaissance periods, as well as jewelry and coins.

Alessandro Michele has been interested in the "old world" recently.

Last year, he photographed the autumn series of GUCCI2019 in the Archaeological Park of Pompeii, Herculaneum and Cypriot.

Michele used to visit the Carney Tolo museum with his father every week when he was little.

The site is here, he told the women's daily. This show is "a continuous dialogue between the past and the present, and the future is only used to define a contemporary assumption."

This holiday show is considered to be a turning point on the road of Alessandro Michele creation.

The designer in Italy used to be more poetic and theorized, and poets William Blake and Donna Haraway were all the source of his inspiration.

Nowadays, his writing is turning to political expression.

On Tuesday night's show, in order to express support for sexual freedom and reproductive rights, in addition to the dress that embroidered the female reproductive system, Michele also gave some men's clothes and women's wear the slogan "My Body, My Choice", and the slogan was also printed on a T-shirt of the Chime for Change series.

There is also a model wearing pajamas and short skirts, with a small vest, embroidered on the shoulder shoulder "May 22, 1978" (May 22, 1978), this is the history of Italy law to give mothers the protection of society, and the legalization of abortion day.

Some models wrapped their muffled scarves around the mouth as if they were silent or deprived of the right to speak.

This great show pays tribute to the overall style. In the 70s of last century, this is the period when women's liberation movement has been developing vigorously in the history of mankind.

The sexual liberation movement, which began in the 50s of last century, was influenced by the failure of the Vietnam War, and the American liberalism reached its peak in 70s.

And the rebellious rock music has promoted the spread of sexual liberation and drug culture. American young people, especially college students, all regard sexual liberation and marijuana as fashion culture.

The feminist movement, as an important branch of liberal thought, has also been fully developed in this period.

In this period, the main demand of women's rights movement is to promote women's Liberation and strive for equal rights.

The campaign finally gave American women the right to equal education, equal employment rights, and freedom of birth and health care.

During this period, women gradually moved from the edge of society to the social center.

However, the success of the feminist movement has also spurred the growth of the anti feminist camp.

In 80s, the demands of the conservative movement of feminist movement represented by the new Christian right movement (the new right wing) were attacked and resolutely resisted.

So far, these two forces are still playing games.

This year, Alabama, Missouri, Ohio and Georgia have all passed a restrictive abortion ban.

Although these bills are still in the face of federal law constraints, the birth of women has been pushed to the bright lights.

In this holiday series, Alessandro Michele said that the inspiration for some design works came from "abortion restriction" news, and many of them were even completed in a day.

After the show, Michele said in the interview room, "women must be respected.

They should have the freedom to choose what they want. "

In an interview with women's wear daily, Michele said, "that's why I want to pay tribute to Italy's" Law No. 194 ", which supports women's right to abortion.

It is unbelievable that there are people who believe that they can control a woman's body and a woman's choice.

I will continue to support human freedom as always. "

It can be said that the show further emphasized the position of Michele and its GUCCI brand against the deprivation of women's reproductive rights.

Michele and GUCCI brands have been supporting this issue for the past five years.

Last year, the brand also launched a Chime for Change campaign that supported and advocated gender equality with Beyonce.

The campaign has already contributed more than 825 thousand euros in many countries including the United States, Britain, Thailand, Afghanistan, Bangladesh, Philippines and South Sultan.

In recent years, the brand has been an active element in western social and political movements and is very supportive of related activities.

A year ago, the GUCCI brand donated $500 thousand to March for Our Lives, an organization that prevented gun violence.

But Alessandro Michele has never expressed its support for a social movement and political stand so clearly.

Despite many political expressions, Michele has not forgotten to shout as much as possible to a wider and diverse group in this great show.

Mickey Mouse has raised his big ears in various accessories and costumes (GUCCI has worked with several animated characters of Disney for a long time), and the guitar bag with GUCCI logo will attract the fans' love.

Alessandro Michele's enthusiasm and sensitivity to political issues will definitely affect its designers and brands, and will bring GUCCI to a wider and diverse user.

Since Michele became the chief designer, the design style of the brand in the quarter reflects the unique and unique style of the designer.