100 Meters Sprint, Buy Hundreds Of People At A Time, Who Are Mad At UNIQLO?

This morning, UNIQLO and KAWS jointly launched the last wave of fashion clothing, but what I did not expect was that the first thing to do is not to buy clothes, but to buy clothes.

In the social media such as micro-blog and friends circle, netizens are brushing the video of a group of people frantically robbing their clothes. The rolling door of the store has not been fully opened. The crowd grabbed the door and inserted it from below, and began to run wild.

In some shops, these clothes and backpacks are all snapped up in 3 seconds.

People scramble for clothes in a pile of stacks. They didn't even see the size of the patterns. They even had a big fight.

If you don't say much, look directly at the picture.

There's a 100 mile rush in the mall.

There is a shutter door just open and the drill door crawled in.

The clothes were scramble and stack.

In order to grab clothes and fight at the door of the shop.

Even the dummy models haven't let go of them.

"Cattle" haunted uniforms

Why is UNIQLO's clothes so hot?

It is understood that this is the sixth quarter UT jointly launched by UNIQLO and KAWS, a contemporary street artist in New York. It combines the classic COMPANION and BFF roles of KAWS, plus the XX eye design of signboards, which is full of fun.

In the official flagship store of UNIQLO on an electronic business platform, although the information on the joint T-shirt listing and the way of purchase is also available on the front page, each commodity page of the T-shirt shows that "the commodity is off shelves".

This product is sold from zero in June 3rd, and some of the products are limited to two per ID, and the sales period is from June 3rd to 9.

Some netizens said that the joint T-shirt was the main reason for causing a mad job.

Some netizens claim that they are queuing up in the UNIQLO queues of shopping uniforms. Some people who buy many T-shirts are wearing the same size clothes, not for personal use.

The reporter came to a UNIQLO storefront in Guangzhou around three p.m., and the shelves at the entrance of the door were used to put together this joint name. Now other styles have been added.

The remaining small amount of joint money was changed to an internal conventional shelf at a price of 99 yuan.

During the ten minutes of the reporter's stay in the store, customers came to ask the clerk about the joint name.

The shop assistant said, "our shop is not as violent as the online video, but it is also very popular.

It opens at ten in the morning and basically gets rid of it in two minutes.

Now there's one left, and three left.

It is not clear at present whether replenishment is necessary.

Some people buy two hundred or three hundred pieces, which are estimated to be bought and fried, and some people buy them out of boxes. Now there are more than 400 pieces of them sold on idle fish. "

The reporter then went to another store in UNIQLO, Guangzhou. A customer who came shopping told reporters: "I am going to buy it for myself.

I like this IP very much. This joint name is very nice.

There is a joint subscription every year.

My friend is even stronger. He started queuing at nine o'clock. He has already had a very long team. It is said that the queue has already started at six o'clock.

When the reporter asked why the joint fund would be so popular, the customer replied, "I think it's the effect. Everyone likes something too. Whether you know the brand or not, everyone will rush."

Recently, this kind of frenzied rush to buy and sell cards has been seen repeatedly.

Nike's May 11th Air Jordan 1 x Travis Scott "barbed", many offline shops have unprecedented sales volume, however, it has been sold directly to the original price several times after the sale, which is dubbed "hooks" and "ruin" by netizens. Under such circumstances, it is not known how many "barbs" are really in the hands of its fans.

Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd., told reporters on the daily economic news (micro signal: nbdnews): "UNIQLO's clothing is mainly based on basic funds, and needs some ornaments beyond basic funds.

Through the joint name of IP brand, a burst point will be formed, which will make UNIQLO's popular retailer look more fashionable and popular, and get more attention. This joint name is about the pursuit of fashion for 18-25 year old young people.

The so-called joint names are self contained and have brand personality.

With the explosion of the tide, consumption is no longer a simple act of buying and selling, it is also a cultural act and a fashion symbol.

However, the frenzy of consumers did not seem to have driven the stock of UNIQLO, and the share prices of Hong Kong stock, US stock and the fast selling group of UNIQLO parent company all showed a slight decline, of which Hong Kong stock FAST RETAIL-DRS fell 1.69% today, while the US Fast Retailing Co Ltd ADR (FRCOY) fell by 0.74%.

Japanese shares rose by 0.54%.

Joint products are hot, promoting UNIQLO to make big profits

This year, UNIQLO has joined several well-known "IP", including weekly youth Jump, KAWS Sesame Street, Blizzard, man Wei, duo A dream, etc. the cooperative products have been snapped up by the majority of consumers once they are on sale, and they are popular.

In view of this, these joint series not only attract a large number of fans, enhance exposure, but also directly promote the growth of China's market performance.

Last October, Fast Retailing, the parent company of Uniqlo, announced its 2018 fiscal year report showing that the group achieved a record high in the 2018 fiscal year.

Fast selling group owns UNIQLO, GU, Theory and other brands, among which UNIQLO is the main source of revenue.

In the 2018 fiscal year, the brand income of UNIQLO was 1 trillion and 760 billion yen, of which the Japanese market accounted for about 49%, an increase of 6.7% over the same period last year, accounting for about 51% of the overseas market, and a year-on-year increase of 26.6% in the fiscal year. This is the first time that UNIQLO's overseas market revenue surpassed that of the Japanese market.

Among them, the Greater China market has become the main driving force of UNIQLO overseas market (except for all markets outside the Japanese market).

In the 6 months from last August 31st to February 28th this year, sales of XXX group increased 6.8% to 1 trillion and 270 billion yen compared with the same period last year, operating profit increased 1.4% to 172 billion 900 million yen compared with the same period last year, and net profit rose 9.5% to 114 billion yen, a record high.

Among them, China's mainland market revenue and earnings growth rate remained at a high level of about 20%, of which electricity supplier sales rose 30%.

As of the end of 8 2018, UNIQLO operates 2068 stores worldwide, including 827 in Japan and 1241 outside Japan.

Among them, there are 726 stores in the Chinese market. In the 2019 fiscal year, UNIQLO plans to add 100 stores to the entire Chinese market.

With the rapid expansion of UNIQLO, Tadashi Yanai, the founder of fast selling group, also reached the top 50 list of Japan's top 24 billion 900 million riches in April this year, earning $24 billion 900 million, which is more than 24 billion dollars from Softbank boss Sun Zhengyi.

It is noteworthy that Ryui Masa will usher in his 70 birthday this year, and is also the deadline for him to set aside his CEO. He will continue to "supervise" the operation of the company as chairman in the future.

According to 36 krypton, the new chief executive will not recruit from outside, but choose from executive directors and other internal staff.

At present, there are more than 40 executive directors in XXX group, and Ryui Masa's two sons are among them, but Liu well has officially denied that he regards his son as chief executive candidate.