UNIQLO'S T-Shirt Was Mad, And "Phenomenal Marketing" Was "Weird" This Man.

One of his paintings cost hundreds of millions of dollars, and a doll he designed sells for thousands of dollars.

The brand that wants to cooperate with him is in a long line.

UNIQLO's T-shirt was crazy, and they all "blame" this man.

Yesterday, many people in the circle of friends witnessed the "UNIQLO robbing scene", of course, including Hangzhou stores.

It can be seen in many videos that when the business hours just arrived in the morning, the shutter doors only pulled up half a height. Some people even squatted up and crawled over and rushed to the container. The people behind were stubborn and stubborn.

Not long after that, the shop was left with clean models.

This is a new T-shirt made by UNIQLO and a joint T-shirt with American artist KAWS.

I heard more queuing for damp shoes, or snapped up the joint names of fast selling brands and famous designers of luxury brands, but the KAWS behind this wave of UNIQLO panic buying is not so familiar to many people.

Who is he?

Two months ago

His paintings just sold HK $one hundred million.

This is actually not the first collaboration between KAWS and UNIQLO.

The KAWS x Uniqlo cooperation series includes a series of classic graffiti works launched by KAWS in recent years, including the sale of Pink BFF Companion and Blue BFF Companion.

The sale is also the last collaboration with UNIQLO.

Xiao Hu, a native of Hangzhou, arrived at Binjiang Jinsha street in Longhu at 9 a.m. yesterday. She thought she was already too early. She had no idea that the door of the shopping mall was already crowded with people.

He also listened to the people at the scene saying that there were people waiting for the first 7 o'clock.

When the first store opened, everyone was 100 meters sprint speed. "Anyway, it was a mad rush. The clothes on the model body were also taken away."

Bullshit.

More Hangzhou people, whether they have heard of KAWS before or not, are in the circle of friends. What does this joint T-shirt look like?

Also curious, this "fork eyes, big ears" image, how can we rely on a joint fire?

Time went back two months ago.

In April 1st this year, KAWS's "The Kaws Album", which was written in 2005, was sold in Hongkong auctioneers at HK $116 million. The auction house gave a valuation of HK $6 million.

The inspiration of this painting comes from the cover of the British Beatles' 1967 album, and KAWS combined with its own cartoon image Kimpsons.

To know that many artists' paintings are sold after they die, KAWS is only 45 years old and is at the peak of creation. This price is enough to prove his weight.

From New York "graffiti"

New darling of fashion circles

Now let's talk about where KAWS is sacred.

KAWS, a street artist from New Jersey, USA, has been interested in graffiti at the age of 12 when she was Brian Donnelly.

When studying, every year, parents need to help KAWS buy several textbooks, because almost every textbook has become his graffiti paper, which is painted in a weird image.

After graduating from College of Visual Arts in New York in 1996, KAWS went to the animation company for some time, and soon felt that this boring 996 life was not suitable for him.

After the resignation, KAWS is looking for fun, often looking for some big billboards on the roadside, and going to graffiti when the night is dead.

According to his own recollection, it was the happiest time of the day to sit on the side of a motorway and enjoy the big billboards that changed their faces.

Then one day, KAWS found that the poster of the telephone booth and the bus station in the city seemed to be a better choice than the day to climb the graffiti billboards.

Since then, KAWS has formed his own "law of creation" - Taking the poster out of the center of the city at night and taking it home, finishing the graffiti and returning it back to its place.

On the second day, a lot of passers-by can enjoy the works of KAWS, and slowly some people will run to take pictures with his works, and KAWS has become the famous "graffiti thief" in New York.

In the beginning, all the big fashion companies were going to blow up their heads because they had to change the poster of the graffiti.

The cleaner is more teeth and teeth, saying that if you find that person, "must give him some color to see".

But gradually, a lot of smart brands seem to see business opportunities, such as DIESEL, CALVIN KLEIN on the initiative to send an invitation, hope KAWS can "make" yourself.

In this way, KAWS turned from a street artist to a brand and fashion oriented artist, and began to hold exhibitions in the United States, Britain and France.

At the same time, more and more fashion brands have launched long-term cooperation with KAWS.

His device design exhibition

One vote in the mainland is hard to come by.

Despite the trend, KAWS's paintings have strong personal imprints.

His paintings often produce many repeated images, and colorful, most of them come from cartoon cartoons that are popular all over the world.

Such as Simpson, SpongeBob SquarePants, Snoopy and so on.

In the way of creation, KAWS likes to deconstruct the famous images, and the standard pop style also makes his work easier to integrate with business.

Even like the hip hop singer Kanye West (Chinese fans call him "kan Ye"), such a bone picking person in the egg does not hesitate to pay much money to ask KAWS to help himself design the album cover.

It is said that some of the dustmen who cleaned up the graffiti poster at the time were making money -- around 2010, they could sell tens of thousands of dollars per auction in the auction market. KAWS

Later, at a random opportunity, KAWS traveled to Japan at a friend's invitation and made some friends in Tokyo.

One of them asked him to design a doll toy. This is his first attempt to create three-dimensional art.

This doll image looks like Mickey Mouse's body with a small skull on its head. Its eyes are the two XX symbols.

It is called Companion, and has become the most representative work of KAWS ever since.

After that, KAWS set up his own brand OriginalFake and ran all along the trend road.

Over the years, the brand that is competing with KAWS can be said to have circled the earth several times.

At that time, OriginalFake and Bathing Ape jointly made a pair of sweaters, and once they fry up to 8000 yuan.

But really pushing KAWS onto the altar is still a lot of dolls with Companion as its prototype.

In May 2015, KAWS brought a Companion doll sculpture up to 7 meters to Shanghai, standing in the center of times square in Huaihailu Road.

This is the first time that KAWS's design exhibition has come to China.

In 2017, KAWS also held a new art exhibition "KAWS:WHERE THE END STARTS" at Yu de Yao Museum of art. The exhibition tickets for non working days are always hard to get.

In recent years, KAWS has been more and more interested in displaying "dolls" with their own dolls.

For example, in March of this year, the 37 meter long Companion was lying on the sea surface of the Victoria Harbour in Hongkong.

According to KAWS's friends, the future KAWS intends to make a work of more than 60 meters.

This time with the last cooperation of UNIQLO, it is not only the popularity of KAWS itself, but also China's first selling area in the world, 3 days earlier than Japan, and this is probably the cheapest product of all KAWS products.