Overseas Bosses Talk About China'S Textile Industry: The Market Of Unlimited Possibilities, The Space Is Very Strong!

A few days ago, the CCTV international sharp commentary pointed out that the US side recently claimed that some enterprises would move from China to Vietnam and other Asian countries when tariffs were imposed on China's exports to the US, while some American enterprises would move back to the US.

In view of this argument, overseas enterprises that have been developing in China for many years obviously have their own say.

Recently, reporters interviewed a number of overseas textile enterprises responsible person, asked them to talk freely about the Chinese textile market.

A vast market

"China has a thriving business environment and an unlimited market space. I believe that every company that wants to be based on internationalization will come to China to expand its business."

Jin Shuyan, head of FRONTIER company in Korea, has always been optimistic about the Chinese market.

She told reporters that in recent years, the company has intensified its efforts to publicize the Chinese market and strive for more cooperation with Chinese garment enterprises and designers.

"After years of efforts, there are many Chinese companies that are now working with us. We are also actively adjusting sales to Chinese buyers, making it the most convenient way for Chinese partners to trade."

She said.

Yagi Corporation has been stationed in China since 2005.

Kobayashi Kenichi, the company's business Commissioner, said that China is one of the main sales markets of the company, and the company has always attached great importance to it.

"We gradually shift the production of fabrics to China to achieve localized production and localization sales."

Our quality has advantages compared with similar products, and now the company specially employs specialized staff to dock with Chinese customers, and will further expand China's business. "

Turkey DOGAN TEKSTIL company also regards China as the most important part of its development strategy.

Deniz Aka, Deniz Akarca, said: "China has a huge market."

He added: "in our strategy, China is not only a huge consumer market, but also a worldwide production base, which can directly export products to other markets in the world."

Mao Kailin, director of the international cotton association of China and East Asian region, was asked by reporters how to view Sino US trade frictions. He said frankly that enterprises attached great importance to the development of the Chinese market, and that trade friction might have affected the cooperation process between some American enterprises and Chinese enterprises, but did not damage her business confidence.

She hopes that the United States International Cotton Association can add more value to the Chinese uniform industry. "We will continue to share new technologies and new opportunities to help Chinese partners promote business development."

Obviously, the related arguments of the US side have been brutally hit by reality.

As a weathervane of the industry market, the Keqiao fashion index shows that in the first quarter of 2019, the number of foreign stationed change index reached the highest level in history, at 171.40 points, an increase of 6.98%, an increase of 14.93% compared with the same period last year.

This also seems to confirm that foreign businessmen are still interested in China's fashion market.

Japan's trade promotion agency also released a report recently that the Chinese market ranked first in Japanese enterprises' export, investment and cross-border electricity supplier strategy.

In the first 4 months of this year, China's actual use of foreign investment increased by 6.4% over the same period last year, and the US investment in China increased by 24.3% over the same period last year.

The latest 2019 released by the Chinese Chamber of Commerce of the United States, the white paper on American enterprises in China, found that up to 98% of the US companies surveyed said they would continue to explore the Chinese market.

Competition and expanding new soil

However, opportunities and challenges always exist at any time.

If we want to seize the opportunity in the Chinese fabric market, we must face the challenge directly.

"Recently, our sales have indeed declined."

Jin Shuyan also felt a hint of coolness in the company's performance. She attributed the main reason of the problem to the self awakening of the Chinese fabric market itself.

She said frankly: "the advantages of Korean fabrics are mainly their own fashion, and they can pay more attention to the design and details.

However, in recent years, I have found that China's fabric is becoming more and more fashionable, and the gap in design is narrowing. Some ideas have very commercial value, which has provided more choices for many garment enterprises. "

Jin Shuyan believes that the essential differences between China, Japan and South Korea in fabric sales are not very large, but in the past, due to the efforts made by Japanese and Korean enterprises in scale and production integration, the quality and controllability and stability indicators of the same products could be increased, and the cost control was stronger.

"But now it is different. Chinese enterprises are catching up step by step. We are also thinking about what to do next."

"The speed and intensity of China's innovation are unprecedented."

Kobayashi Kenichi also expressed the affirmation of the status quo of China's textile market: "Chinese enterprises are now demanding higher and higher, and they sell products before they can. Now, enterprises also hope to cooperate deeply in R & D level and jointly develop high-end products."

He admitted that in recent years, China's textile market is changing, and the requirements of the whole textile industry for environmental protection are constantly improving. Meanwhile, people's requirements for textile and clothing are changing rapidly.

"There will be more opportunities for China's textile market in the future, but we also see that with the growing competitiveness of Chinese local enterprises, we need to dig deeper and find their own value."

Kobayashi Kenichi disclosed that the sales volume of the company in the Chinese market has shrunk slightly, so while consolidating the Chinese market, the company is also developing new businesses in Southeast Asia in order to find new sales growth points.

Lining went to Paris fashion week and Bosideng down to enter the common people's home abroad, and bought FILA and Anta.

When more and more local clothing brands go to the world stage, "big textile" Lycra chose to put R & D centers in China.

Lycra, a leading supplier of fiber and technology solutions in the global apparel and personal care industry, has announced the establishment of a new advanced textile Innovation Center (ATIC) in the South China Sea.

The innovation center covers an area of 4500 square meters, which is the fourth global R & D center of Lycra.

The establishment of the centre will greatly enhance the global R & D capability of the US based company.

How can we find new growth points in the Chinese market?

Steve Stewart, Asia president of Lycra apparel business, told reporters that five years ago, there was no elastic cowboy in the industry. Lycra's technology made cowboy clothes flexible.

In the future, with the landing of ATIC, the company will bring the application of elastic fabric to the extreme, and research and produce the fabric without ironing and wrinkle. For the production of men's shirt, it is the key to Leica's next step in the Chinese market.

"These are new opportunities for growth that we face.

We will use LYCRA's freefit technology platform to apply to such products. "

Steve Stewart said that the "wrinkle free technology" of Lycra will also give priority to cooperation with Chinese clothing brands.

As the largest textile and garment producer, consumer and exporter in the world, China has the most complete industrial chain, which provides a solid foundation for the development of the industry.

In an interview with the media, Hua Shan, vice president of the Institute of industrial economics of China Textile Industry Federation, said that at present, China's textile fiber processing accounts for more than half of the world's total, and textile and garment exports account for more than 1/3 of the world.

She said that at this stage, China's textile industry still has obvious advantages in terms of scale of development, supply chain system and international competitiveness.

Function oriented high-end

This big cake in China's textile market has been gradually completed, and some enterprises are slowly drawing it, but some enterprises think that cake has become a dish in the market.

"15 years ago, when I first came to China, my first impression was quite different from that of today.

Although the fashion industry in the first tier cities has begun to take shape, there are not many international brands entering the Chinese market at that time.

William Talbot Talbo, a leading British KALOS company, told reporters: "but now the fashion atmosphere in China's first tier cities is very active. Young people are wearing high-end and fashionable clothes. At the same time, we can see a large number of international brands choose to open stores there, and we can see almost all brand stores." (William)

William Talbot said: "we have worked with a group of talented Chinese designers who have set up their own fashion attitude around the world with Chinese design combined with Italy's quality. I believe this kind of cooperation will be more and more."

"If you want to succeed in the Chinese market, you should pay special attention to improving learning ability and efficiency, be good at discovering opportunities that others do not find, finding trusted partners and cutting into market segments efficiently."

Deniz Aka also said: "now the Chinese market has created tremendous opportunities for high-end fabric enterprises. We are optimistic about China's future market trend, and believe that our products are very attractive to Chinese consumers who pursue quality and love fashion."

In addition, many enterprises are very optimistic about the follow-up development of functional fabrics in China.

"With the continuous improvement of the global economy and people's material living standards, we believe that the combination of technology and technology will become a new trend in the future development of cotton products."

Mao Kailin said.

Xiong Ze commercial company is also confident about this.

He showed the company's "fist" product three acetic acid fabric.

It is understood that the product is the closest silk fabric, while improving the silk fabric some shortcomings.

He analyzed that although the product is relatively small, but as long as the Chinese consumers continue to enrich and upgrade the consumption habits and lifestyle, they will be recognized, ushered in the rest of the world dare not imagine the explosive growth opportunities.