You Know What? This New Retail Clothing Experience Shop Has Become A Net Red Shop Overnight.

Recently, China's first truly new retail clothing experience shop officially appeared in Shanghai's Zhengda square, which led many media and television stations to compete. It is reported that hi sleep not only opened China's first pajamas clothing experience shop, but also created a number of smart services in the industry. What is the strangeness of the sleeping pajamas shop? Let us unravel the mysterious veil step by step.

　　 Immersive experience store gives you an excellent experience.

　　 1. pajamas shop with smart hanger system

Hi sleep in the smart experience shop product display area, using the smart clothes rack system, as long as the customer is interested in any pajamas, remove it from the clothes rack, you can see this on the super large electronic screen intuitively. pajamas Product information including fabric composition, design advantages and characteristics, size recommendation, etc. In addition, the smart hangers will be very concise and clear enough for the customers to understand the design concept and the reason for buying the pajamas.

2. "immersive" pajamas Experience shop

When customers come to the middle hall experience area, the mysterious "little blue house" will instantly immerse you in a sea of blue fibers.

The sleeping, patent, sweating yarn "Ramos spun" laminated fibers are threaded in front of customers to fully demonstrate the whole process of sweating each yarn.

In addition, customers will be more aware of the principle of pure cotton moisture absorption, sweat and sweat. All along, pure cotton is the first choice for mothers. They do not know their defects and have never seen the process of absorbing water by pure cotton fibers. In this little blue room, customers can see more clearly the reason why pure cotton is moisture absorption and non sweat.

When I interviewed customers who were entering the shop, the customer friend said, "entering this blue room is really shocking for a moment. Every fiber and every drop of water is very realistic. I feel like falling on my face."

"Cotton has always been the first choice. After entering the experience, it is found that the ability of pure cotton lock water is very strong. Sweating baby is really not suitable for wearing pure cotton."

"The experience is really shocking. I've seen it many times, and I've taken pictures to make friends circle."

"I think there are many experiential shops in Shanghai, but I am most optimistic about sleeping in so many places. If I arrange the order, I think it can be defined as the 1 version."

　　 3. a family can " Tailor-made "Pajamas experience shop"

If you are a sleeping VIP customer and have special needs for sweating products, then you can go to the experience shop. The sleep experience shop has plenty of fabric resources and can be customized according to the needs of customers, such as sweating sheets, sweating quilt and some other sweating products.

The author also learned that the hi sleep experience shop has begun to receive customized orders before it has opened yet. However, since June was the first month of the opening ceremony, there were too many visitors, and its customization industry was postponed to July.

　　 4. China pajamas new line of retail intelligent experience shop

Although sleep is a new retail intelligent experience shop, its special feature is that it is not selling, but instead focuses on experience. Customers can understand the past and present of a garment through dripping test, fiber structure under microscope and so on, so that the public can get out of the pure cotton misunderstanding as soon as possible.

But if the site has the fancy style, and does not want to carry the big bag, the customer can directly scan the code online, the next day directly to the SF, or if there is a special need, you can choose 1 hours to flash home.

At the scene, the author interviewed the person in charge of the shop. Asked the reason, the person in charge said that the mission of happy sleep is to "let all the children sleep at ease and enjoy themselves", but the public's misunderstanding of cotton is too deep, and even unwilling to try a new category. In order to increase the opportunity for mothers to give their children the experience of sweating pajamas, we made some special efforts for them.

The official said again that the appearance of sweating pajamas stems from the story of the founder Jia Qiansheng and his son.

Before 2012, Jia Qiansheng, a father of China, was the king of China's pajamas. He runs the largest nightdress processing factory in the country, producing high-grade nightgowns for famous international brands such as Victoria, La Senza, Next and M&S. But he always worries about her son who often catch cold and cold. Until one time the doctor reminded him, the doctor said, "except for viral cross infection, most children catch cold and cold because of sweating and catching cold!" Jia Qiansheng suddenly realized that his son's cold was probably caused by the pure cotton padded clothes and the sweat and sweat. He decided to give his son a gift, and it was also a gift for thousands of children.

In order to create the ultimate sweating pajamas, in 2012, the company worked with INVISTA, and developed a fast and comfortable COOLMAX perspiration fabric hinos-everyday on the basis of quick drying material. Its sweating speed is far more than that of pure cotton. According to the sleeping test, the drying speed is 5 times that of pure cotton. It is especially suitable for sweating babies with fast metabolism and large activity.

Moreover, after 7 years of sleep development, 11 national patents have been obtained in sweating pajamas, 6 of which are related to perspiration. Besides, Hei is also offering patent applications for sweating pajamas and underwear to the United States and Germany.

In June 1st, "breaking the cotton misunderstanding" conference, Jia Qiansheng also said he wanted to learn from HUAWEI and become the world's most patented company for sweating pajamas and sweating underwear. He firmly believed that in the next 20 years, the sleeping little blue elephant will go global and become a global brand.

Nowadays, the situation of clothing stores under the line is very depressed. Under the situation that all major brands are closing down, hi sleep as a new force has become popular in Shanghai's pajamas smart experience shop. We have to say that hi sleep is a dark horse in the clothing industry and a real exploration to the new zero sale clothing experience shop. Finally, the author suggests that readers can experience the "1 edition" of China's new retail clothing experience shop, and hope that you and me will have a worthwhile trip.