K11 Select: Cultural Shopping Experience Of "Experimentation" And "Future Sense"

In recent years,

With its original "Museum retail" business model, adhering to the three core elements of "art, humanity and nature", every step away is a big step to upgrade the shopping center.

In April 26th, Tianjin's Chow Tai Fook financial center business and office investment conference was held in Beijing grand hotel.

In this conference, K11 officially launched its sub brand, K11 Select, to create a "home for fun and fun" for the millennial generation, providing a new experience of art and culture shopping for young consumers with curiosity, individuality and taste.

Tianjin Chow Tai Fook financial center business and office investment conference held successfully

Experimental and future sense: K11 Select incubating millennial life home

K11 has attracted a large number of loyal consumers of the millennial generation in the form of art exhibitions, cultural activities and cross-border cooperation.

The brand influence is significant, and the number of members in Greater China is more than 900 thousand.

The millennial generation is promoting global consumption. It is regarded as a "super consumer". They flaunt themselves, seek new changes, be curious about the material world and the spiritual world, and badly need their "home of life".

K11 has led and subverted the industry, nurtured the brand K11 Select, and injected the "experimental" and "futuristic feelings" into its various projects to incubate the new experience of art culture shopping.

The first project is located in the core of Optics Valley, Wuhan. Since its opening in November 2, 2017, it has gathered 150 boutique shops, presenting original Coffee Museum, Zona Fresca, Herb Museum and other unique areas. With the core of "art", "trend pioneers" and "future life", it has created a new landmark for young millennial art highlands and multi incubators for millennial generation.

The new K11 Select project will soon be located in Tianjin on the "avant-garde retail" orientation, and will also become a new sacred place for the millennial generation to fight Call.

The first K11 art business in North China, Tianjin K11 Select, is located at the Chow Tai Fook financial center project in Tianjin. The project is built at the height of 530 meters to become the "eighth tallest in the world and the tallest building in North China".

Tianjin Chow Tai Fook financial center is composed of retail K11 Select, office building K11 ATELIER and Hope Land Executive Serviced Apartment and hotel, Tianjin.

Tianjin K11 Select sits on top quality tenants of regional top office tenants and enjoys diversified resources such as art, technology and fashion in the K11 brand ecosystem.

Tianjin Chow Tai Fook financial centre

Tianjin K11 Select incarnate "I am the future FUTURE X" image, the first interpretation of K11 "avant-garde retail" concept, through the innovation of retail technology means, K11 "art, humanities and nature" three core elements landing in Tianjin.

In Tianjin K11 Select, customers can feel the shopping experience brought by "avant-garde retailing".

The "smart movement area" enables consumers to experience customized services through intelligent identification of user identity; "avant-garde technology supermarket" enables consumers to upgrade their business experience through mixed payment methods such as aggregate payment, directional recommendation and automatic integral deduction. "Black technology retail area" provides AI VR and other black science and technology intelligent products, enabling technology to enter into customer life. "Smart car search system" enables customers to experience parking efficiently and smoothly. "Skyline art space" continues K11 brand DNA, integrating local culture and art technology, opening up new K11 art punching place.

Tianjin K11 Select has landed the latest technology in the K11 ecosystem, and has realized five industries "first": the first full realization of the commercial body of the face member ID, the first commercial body of aggregated payment, the first AI intelligent green parking lot, the first commercial body providing detailed consumer behavior analysis for merchants, and the first commercial body to fully fall into the concept of sustainable development.

Tianjin K11 ATELIER -- redefining business dimensions and boundaries

K11 ATELIER is the first grade A office brand with the concept of "vertical creative city" as the design concept. It opens a new door for the new generation, and gives the office building a completely new definition.

Tianjin K11 ATELIER will provide high-quality and pluralistic office space for local and multinational enterprises, attract talents from all walks of life, create industry elite gathering place, and introduce 500 strong brand enterprises, including large group headquarters, science and technology financial enterprises, cultural and educational enterprises, etc.

Schematic diagram of Tianjin K11 ATELIER lobby Concierge

Combined with innovation, art and commerce, Tianjin K11 ATELIER creates the enlightening thinking office environment facilities for top talents, and will undergo a series of customized experience such as K11 ATELIER office college, so that all the tenants can share and exchange in K11 ATELIER community, accelerate the collision of ideas, spark creativity, and develop vitality, so that every elite can show themselves on the stage and create outstanding works.

By 2024,

It will land 28 projects in 9 major cities across the country.

The K11 Select and K11 ATELIER projects in Tianjin will become another innovation of K11 brand and an unprecedented subversion of retail and shopping centers, which will bring surprises to the pformation and upgrading of business in North China and even China.