The "Magnet Effect" Of Contemporary Artist Yang Chen'S Crossover Of Art And Fashion

A survey in 2019 showed that what is the most important content of consumer marketing among the main consumers after 80 and 90? "Art" ranks first in the high vote of 80%.

There are also surveys showing that modern youth's view of fashion is "I wear attitude, I bring fashion, and I appreciate it."

"If we combine the above with" interesting "" chemical elements ", we will let more young people chase them without stopping.

Contemporary youth sculpture artist Yang Chen's "daydream"

This year has just ended.

On the static stand, there appeared a brand -DIVES with a cute bulldog. All the handbags were sold out just a few days ago.

A group of fashionable girls walked away with a beautiful bag. The unique shape of the bag and bright color modeling is no doubt the brand's "sharp weapon", while the price of less than 1000 yuan and the high quality production process are the brand advantages of DIVES promoting young consumer groups.

DIVES 2019SS series

The bulldog on LOGO is called Cookie.

Giovanni Shu's pet dog.

The beautiful girl who graduated from French IESA (Paris Higher Art Management College), one day, looked at the appearance of Cookie Han Han lovely. Suddenly, an idea came into being. Since it can bring so much happiness to me, I can share this happiness with more people, so DIVES is born.

DIVES 2019SS series

Art and design are the S and N levels of magnets. Once they have the chance, they can attract each other and get close to each other quickly.

This is perhaps the main reason for the cross-border cooperation between artist Yang Chen and DIVES.

Artist Yang Chen was determined to be an "interesting" artist, while DIVES's brand SLOGAN was "an interesting brand from France."

Yang Chen's works are full of various animal elements, with a heart friendly bulldog, a curly body panda, and a horse with color impact. Animal elements are indispensable inspiration for Yang Chen's recent works, while DIVES's LOGO is a naive Cookie.

If you say this is a coincidence, it can only be said that this fate was secretly sowed seeds long ago, just waiting for a suitable time to take root and sprout.

The art crossover series of contemporary young sculptor Yang Chen and DIVES will be on the market in 8 months of 2019, and will follow the brand's "interesting" attitude.

Taking Yang Chen's works as the theme and integrating into DIVES's handbag design in a unique way, animal elements, colliding colors and chic designs will be the highlight of this art crossover series.

The ultimate goal of art is the trend, and the ultimate goal of fashion is art. If the cross between brand and art is the "speed increasing agent".

DIVES's cross border cooperation will be the "magnet effect" of art and brand. Insisting on artistic fashion attitude will be the common goal of this cooperation between artist Yang Chen and DIVES.

Artists of contemporary sculpture Yang Chen / Shanghai Qi Huang Culture Co., Ltd. signed artists.

Yang Chen, a contemporary sculpture artist, was born in 1983. He graduated from Tsinghua University with a master's degree in sculpture from Academy of Fine Arts. He has won many art awards at home and abroad. He has worked with Wanda Group several times to design and make the main sculpture for Langfang Wanda Plaza and Putian Wanda Plaza.

His works were collected by Beijing TV's Creative China program group.

He is the most potential young artist in China.

DIVES, an interesting brand from France, is made up of English Discovery (Discovery), Interest (fun) and Lives (life).

DIVES has created a real lightweight luxury leather brand for consumers, priced at around 1000 yuan leather bag, and most of the materials are imported from Europe.