Product Quality Problem Stepping On Thunder: Why Should We Stir Up The Heartstrings Of Consumers?

The image of the Muji middle class is gradually disintegrating.

In April 22nd, the website of the State Administration of Market Supervision announced that Muji had submitted a recall plan and recalled some imported "MUJI (Muji)" brand notebook and stainless steel ruler.

MUJI said that it would provide consumers with refund and refund services because of the quality problems found in the internal inspection.

In January, the Consumer Council of Hongkong detected a Muji one biscuit containing epoxy propanol and acrylamide, which were genotoxic and carcinogenic. In February, Muji called "natural water" detected a potential carcinogen with excessive bromate, violated the food hygiene law of Japan, and initiated recall plan for 500 ml, 330 milliliters of natural water and 430 milliliters of carbonated water.

In the short span of more than 4 months in 2019, the quality of the MUJI products was three, and the products from drinking water to food and stationery were exposed to the huge loopholes in the quality and safety of Muji.

Product quality is not only the bottom line of consumers, but also the bottom line of enterprise safety responsibility.

MUJI's recent action can be said to beat back and forth on the bottom line, challenging consumers' acceptance ability, and also has a great impact on their brand image.

For now, product quality is still a big worry for consumers in the apparel industry.

Not only ordinary brands have quality problems, but also the quality of international brands.

Since 2018, the number of substandard products on the national quality inspection department and local consumers association has been 14 times. The problem products are distributed in clothing, daily necessities, small household appliances and other fields.

Some time ago, the quality problems of luxury brand LV handbags also sparked concern in China.

After buying a LV bag, the consumer dropped the handle and stained black stains on the shirt.

In the face of product quality problems, LV headquarters staff in Shanghai not only have no professional ethics, but also give an unthinkable explanation: the handle is lacquer because the humidity is too big in China.

As an internationally famous luxury brand, it has been widely distributed in China and has been very successful.

But while earning a lot of value, LV group failed to convey healthy values, and built a good corporate image with high quality and perfect after-sale. The inexplicable solution has cast an ugly shadow on the enterprise.

If you put your eyes on Nike, you will also find frequent product quality problems.

In a basketball match, the future NBA rookie, Zion Williamson, sprained his knee because of the cracking of his shoes. He was injured only 30 seconds before retiring from the match.

The sneakers come from Nike's customized PG2.5 for Duke University.

But this is not the first time that Nike has laced the shoes. The Nike sneakers at the foot of NBA players such as Aaron, Gordon, Ginobili and Bo Gu had been ripped even by James's jerseys.

Nike, an international sports brand that has been promoting technology and quality, has fallen more than once on tear events.

Even in China, consumers are generally complaining and dissatisfied with Nike sneakers. Some people even say that the high imitation made in Putian is better than Nike's genuine products.

Behind the stringent quality control of foreign brand products is the benefit of domestic brand products.

It is not hard to see that local brands are rising and pursuing international brands.

In 2018, Lining formally established his own status in China with two fashion shows. Anta built a trend sports brand in the past ten years, and bought amamin sports to enter the overseas market in large scale; and XTEP, who is preparing for the acquisition of gestapi, is an international brand potential, or is already a fair and aboveboard competitor.

The geographical advantages and reasonable price advantages of indigenous countries give them more reason to occupy the Chinese market.

At the same time, the image of contemporary Chinese consumption is becoming more and more smart.

They lack certain brand loyalty and pursue products that match their tastes and styles.

Once the product has unacceptable problems, it will trigger heated discussions on the Internet, which may lead to potential consumers' discouraging of brands or even losing some loyal fans.

Therefore, the brand may wish to focus more on the quality of products, rather than using feet.