How Far Can Taiping Bird Fly In The Face Of The Sluggish Clothing Market?

In the 2018 collation data, we can learn that Taiping bird's business income reached 7 billion 712 million yuan in 2018, and the net profit attributable to the parent company amounted to 572 million yuan.

This data is the highest amount of Pacific bird history.

In 2018, when the whole clothing market was in a state of depression, what did Taiping bird rely on to make the company's interests undamaged?

What kind of determination is it that makes it possible for Taiping bird to make a profit of 8 billion 800 million yuan in 2019, and the net profit of a listed company to reach 700 million yuan?

Taiping bird was founded in 1989, and the Pacific bird brand was founded in 1995. It has been 30 years since the establishment of the company. According to the birth of Taiping bird brand, it has gone through 24 spring and Autumn Periods.

And Taiping bird company has already won the top 10 in the national garment enterprises in 2012, the top 500 of the national private enterprises and thirtieth of the top 50 taxpayers in Ningbo.

Let's throw aside these gorgeous crowns, let's explore the main contents of this article.

In 2018, the demand recovery in the clothing market was slow. In the social environment where the economic situation was relatively low, and the residents' Consumption Willingness and consumption ability declined, how did Taiping bird survive and achieve a new high in the "desperate situation"?

First, in accordance with the reality of the society, we should take measures that are suitable for the current situation: we should not take the risk of social economic downturn, and adopt a secure offline channel strategy.

Second, we should pay close attention to the benefits of newly expanding stores, focus on the development of densely populated areas, and make decisive decisions to close down profitable shops.

Thirdly, we need to develop new channels for online retail and advertising by using more optimistic online shopping and hotter APP software.

Fourth, continue to cooperate with Tencent, Jingdong and other website giants, explore new retail roads, and constantly consolidate their own foundation.

Fifthly, focusing on people with high consumption demand in today's society, they pay close attention to the trend elements in real time, constantly innovate and integrate, and use the star effect to attract consumers' attention.

Six, adopt TOC management mode, that is, "bottleneck theory", that is, strengthen management of company stock, and develop a consumer centered strategy and a fast supply chain.

Seventh, introduce new technology and use artificial intelligence to assist manual decision making.

Combined with the above seven points, the management mode and continuous innovation of Taiping bird changing with the situation also seem to confirm the achievement of Taiping bird company in 2018.

What kind of plan does the Taiping bird have to release the prospect for 2019?

Recently, the Pacific bird group released the "2019 Pacific bird business goals and plans".

A deeper conclusion is put forward for the strategy and method put forward in 2018: strengthening commodity management, increasing direct profit, paying attention to franchisee management, and promoting whole network retailing.

In such a depressed situation in 2018, the Pacific bird can also be proud of its achievements. No wonder people will also make such a bold statement.

Under the economic trend of 2019, China's clothing industry will face both advantages and disadvantages.

At the same time, the young main force in today's society is rising. I believe that more and more clothing industry will pour into this aspect in the future.

Consumers' personalization, fashion and trend of thinking will bring a great challenge to the clothing market. What will happen to the fashion market in 2019?