Social Ferocious Wolf Has Become A "Ten Thousand" Wolf.
On June 5th, the power of the seven billion wolves began to play social networking, and its "little seven quick profits" small program was launched in May 27th.
Xiao Qi quickly makes basic gameplay.
It is reported that Xiao Qi quickly earned the business incubator of the seven wolves electric business department based on the trend of the hatchable derivative sales procedures, through the distribution of fission, to achieve rapid deployment, and build a word of mouth marketing mode.
According to the power of billion power, the seven wolf business self operated small program "small seven quick earn" on-line four days, the number of members exceeded 10000, partners number 5818.
In addition, the first order was completed at 10:47 12 seconds in May 27th, with a payment of 506 odd units and a maximum order of 1211 yuan.
Liu Feng, the head of the seven wolves electric business market, introduced to the state of the billion power that little 7 earned fast. From the experience of the small program system itself, it had little difference from the current mainstream marketing distribution program.
Its target users are individual consumers, and the logic of running is to guide users to make use of the fragmented time of daily life, easily become brand distribution partners, and then develop their own distribution system.
The biggest difference between Xiao Qi and other electronic business platforms is that it does not adopt a unified way of Commission for platform products, but rather flexibly set different commission rates for each commodity through commodity planning.
It is understood that the user search through WeChat search "Xiaoqi earn" or scan the small program code directly into the small program, bind the phone number, click the "consent agreement" can become a distributor, to the distribution center, "my wallet" can see that the account has 20 yuan red envelope.
But at this point, the 20 yuan can not be directly presented to WeChat. Xiao Qi is making quick profits. The minimum amount of withdrawals is 50 yuan, and users need to earn commissions from sharing the goods. When the Commission reaches 50 yuan, they can withdraw to WeChat.
In addition, in the early stage of promotion, Xiao Qi quickly earned the stipulation. Before June 30, 2019, users could become partners of distribution free of charge. After that, they needed to pay 399 yuan.
Billion power understands that there are three ways to earn commissions by Xiao Qi's quick distributor:
1. The total commission ratio will account for 10%~40% of the commodity price.
Two, direct sharing of goods to others, others successful pactions, "I" can earn commission (accounting for 7 of the total Commission);
Three, developing subordinates and subordinates, and I can earn commission (3 of the total Commission).
In addition, users can directly see how much money a commodity can earn -- on the right side of the commodity price, it shows "earn N yuan".
If you want to know how much you can earn by selling a product at lower level, you can get the amount you earn by dividing the N by 0.7 and multiplying 0.3 by the "N yuan" displayed on the right side of the commodity price.
With regard to the commodity logic of Xiao Qi's quick earning, Liu Feng believes that based on the big trend, the hatched derivative sales project is bound to consider how to be accepted by the public in the short term, guide them to participate and interact, and seize the market opportunities.
"In the early stage of the project, we will adopt the strategy of giving profits, making the policy of Commission for the purpose of making the best interests to the partners."
At the same time, Liu Feng pointed out that at present, most of the commodities earned by Xiaoqi are based on the interaction of the brands themselves, and the T-shirt is the dominant selling category of the seven wolves electric channel.
Why do social networking providers?
Liu Feng, the head of the seven wolves electric business market, explained the reasons for entering the social business field.
Because many traditional brands are facing the market environment of high flow of shops, difficult topic innovation, high cost of pulling new products, weak interaction among customers, stable crowd and channel solidified market environment, many brands are in urgent need of breaking through predicament and seeking development.
Social business is a business mode innovation that meets the needs of the market in the new era.
Liu Feng further said: "the social networking providers are making a lot of efforts to make use of the social electronic business attributes to carry out business mode innovation. The number of active users has exceeded that of Jingdong, and landed on NASDAQ in 18 years, and became a tripartite confrontation with Jingdong and Tmall.
In addition to spelling more, the membership business platform is also on sale this year.
At the same time, the rise of several foreign troops such as Bei Dian and global catcher, and dozens of community electricity providers are also surging.
Many garment industry brand counterparts are eager to launch their social networking platforms.
In the change of the industry structure and the contention and snatch of the industry, we also need to actively seek change and meet challenges and break through the difficulties and seize the market opportunities as early as possible.
According to the data from the sky eye, the seven wolf brand was founded in 1990. It went through 4 rounds of financing and landed on the Shenzhen stock exchange in 2004.
In fact, as early as the end of 2012, the seven wolves opened their flagship stores on the major e-commerce platforms, and opened different channels for different e-commerce platforms.
A new sales model combining online and offline will change the decline of sales performance.
Nowadays, driven by the power of the Internet, consumers' consumption habits and shopping experience are becoming more and more diversified. The traditional clothing and clothing brands need to integrate more elements with freshness and connotation, and constantly seek new ways to gain growth and seize the young market.
The first stage's important goals: pull new and retain users.
Speaking of the rapid development of Xiaoqi, Liu Feng made no secret: "massive pull up and retain user base is our important goal in the first stage.
Based on this, there is no shortcut. We will continue to guide users' attention and dissemination through strategic profit sharing initiatives.
At the same time, we should expand product categories, build a lifestyle scenario, provide more product choices and enhance user stickiness.
Liu Feng believes that the traditional brand industry to implement all distribution mode challenge is very difficult.
Because it will completely subvert the traditional form of interaction and operational thinking with consumers. It needs to approach users, penetrate users and guide their concerns with their understanding of business logic.
The biggest feature of social networking business is popularity, centralization and even brand interaction.
When it comes to the future, Liu Feng has been emphasizing the need to focus on what advantages and foundations of the current 7.
In the past 12 years, the seven wolves have accumulated rich experience in platform operation.
For the promotion of the full link of the online platform, whether it is system data support, supply chain system, logistics warehousing system, after-sales service support, community marketing promotion and so on, all have certain operational advantages.
"We also need to improve the thinking pattern in launching this project. The core goal is not only based on the interaction of inventory commodities, but also on how many benefits the seven wolves will bring to the e-commerce business itself. We also hope that through the promotion of this small program platform, we will cater to the general trend, expand product categories, break through the garment boundary, and publicize and promote products through members, so as to seize market share."
Liu Feng expressed his power to billion power.
Source: billion power network
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