200 Pictures Were Made Overnight, And Tmall Was Placed In 618 Months Ahead Of Schedule.

It has been revealed that in January this year, Al bin decided to enter Tmall.

The beauty brand, which is the top three of Japanese department store sales, has been waiting for two years to enter the China line.

It was in 2018 that the performance of Tmall's double 11 gave Australia a confidence that the original plan to launch Tmall online in August was also ahead of schedule.

For a rigorous Japanese brand, it is not easy to make this decision.

The advance in advance time will obviously bring difficulties to product preparation and design.

Take the seemingly simple flagship store page design as an example, because of the lack of raw data, all design elements need to start from scratch.

It has been revealed that during the 2 days of tension, 7 designers made more than 200 maps, communicating and confirming with the Japanese headquarters on the line day and night.

Statistics show that at present, the company's revenue in the Chinese market has accounted for more than half of its overseas market. China has also become a very large overseas market, and its growth rate is much faster than that of Japan.

The brand, which is 80% of the group's business, is especially eye-catching in China.

In the eyes of acne girls, Australia's healthy water is one of Japan's "four sacred water".

A group of figures can prove this: in the Tmall international overseas flagship store opened for only a quarter, the sales of the shore shore business increased by 223%, and it is worth mentioning that last year, for the first time, Tmall participated in double 11, and sold 5 million in an hour.

Among them, the classic product legend health water sold 10000 bottles, so that it can feel the explosive force of Tmall platform.

As a professional skincare brand that has been established for 63 years, it has been successful for the first time in the world to try the electronic business through Tmall.

China is known as the "four holy water" by consumers.

Tmall's double 11's brightest results also gave Tmall the determination to accelerate its entry into Tmall.

It is no exaggeration to say that Tmall has changed the fate of Australia in China.

Before entering Tmall international, as early as 1997, Australia was able to enter China through the traditional models such as high-end beauty salons and franchised stores.

Because touda consumers are limited and brand tonality is low key, although it has been operating in the Chinese market for more than 20 years, it is always warm.

At the same time, due to restrictions on agents, in the past, you could hardly see any advertising in Australia.

In 2013, Aoer bin arranged more than 70% department stores in more than 60 Japanese department stores and 1400 cosmetics stores, and the sales volume has been the top three in the cosmetics area.

Although the outlets in mainland China have already arranged more than 500 boutiques and 8 stores, most consumers are still not easy to buy the products, but can only buy them through purchasing.

This had to allow the company to re-examine its operation mode, channel and overall strategy in China.

After careful consideration, the brand side has stepped out of the key step into Tmall international.

In September 2018, before the Tmall double 11, the opening of the flagship store in Australia led to an increase of 223% in only a quarter of time.

Last year Tmall double 11, the international brand turnover has exceeded 40%.

It was this surprise result that led to the decision to enter the battle as early as possible this year. In the two months before the arrival of Tmall 618, Australia has been preparing for the early move to actively enter Tmall.

"Tmall 618 is known as the annual consumption promotion, but also the brand in the first half of the year is a good growth opportunity.

We hope that in this shopping craze, more people will know that Bin Bin has finally arrived.

Jeanelle Wang, general manager of overseas business division of Australia, is looking forward to Tmall's 618 performance.