He Also Worked Out A "Five Year Plan".

It is easy to see from the cosmetic reports in recent years that high-end cosmetics are becoming the driving force for the growth of brand performance. Orensu just caught the "bonus period" of high-end cosmetics in the Chinese market, and formulated a "Five Year Plan" for the Chinese market.

Product efficiency is the core.

With the rise of Z generation and the upgrading of consumption, effective skin care products are on the rise.

CEO Charles Denton said that she has been committed to building consumer confidence by solving the problem of consumer skin care, so that they can fully display their potential and realize their dreams.

The heritage of brand is constantly updated and flourishing. It will put forward and practice innovative ideas, better understand consumers, and continuously develop to meet the needs of the changing world.

Ice white mask, tofu cream, protein water, Sea Mud Soap, good night freeze-dried film and so on are all Chinese consumers' "nicknames" for the products of Kevin. Zhang, general manager of the Chinese area, said that the product efficacy of brand is the core of the brand.

This is also the fundamental reason for the rapid growth of sales in the Chinese market in recent years. "Last year, double 11," "olive" has been the fourth high-end mask and the fastest growing brand in the top ten brands. Our goal is to make the first brand of the high-end mask in 1-2 years.

Five strategic channels for common development

In order to better seize the Chinese market, Kevin Zhang introduced the strategic planning of the future of the company in the Chinese market.

1, launching the brand direct operation is also a major strategy of the company.

2, win the market reputation with product efficiency;

3, invest a lot of resources in social media;

4, continue to develop Tmall, Taobao, social networking providers, offline counters, key customers five strategic channels.

Kevin Zhang emphasized that unlike the traditional brand names, the company attached great importance to the channels of Taobao and social business, and incorporated them into the same strategic level as Tmall and offline outlets.

In order to expand the influence of ononna in the Chinese market, the company has launched 2 channels of exclusive explosive products every year in the Taobao social networking channel.

Yipi (Shanghai) Brand Management Co., Ltd. co founder and COO Huang Xin said that the promotion policy of Yi Fei is "where the new traffic is and where our promotion is." under the premise that the product wins the market reputation, the insisting on the strategy of taking the flow as the core will help the brand quickly occupy the market.

In the next 5 years, according to the GMV calculation of the store, the annual sales of 1 new products, 10 million shops, 5 5 million stores and 8 2 million shops will reach 5 or more than 1 billion retail sales per year.