Children'S Clothing Market Four Points Or Will Usher In The Outbreak Period?

In recent years, the scale of children's wear industry has been increasing and showing a trend of rapid growth every year. It is estimated that the compound growth rate of the industry in the next five years will be higher than that of men's and women's wear industries. What is the present situation of children's wear market, what is the potential and what is the future development trend?

According to the statistical data of the market demand and investment forecast analysis of China's high-end children's clothing industry released by the prospective industry research institute, the market scale of children's wear industry in China has reached 96 billion 400 million yuan in 2011, showing a rapid growth year by year. In 2017, the market regulation of children's wear industry in China increased to nearly 160 billion yuan, and the compound annual growth rate reached 8.65% in 2012-2017, while the average consumption per capita was 19.2 dollars, which was only five to 1/6 of the children's clothing market in Europe and America.

Such a huge market scale and rapid market growth have brought a good historical opportunity for the development of children's wear enterprises.

Children's wear Market: four points

Compared with adult clothing, children's clothing consumption has the characteristics of high frequency of substitution and high gross profit. More and more domestic and foreign clothing brands begin to enter the children's clothing market.

At present, China's children's wear industry competition mainly comes from Zhejiang, Fujian and Guangdong, about more than 20 children's wear brands, children's clothing is still in a highly dispersed and competitive stage, and the market's brand tier has initially formed.

The children's clothing market in China is mainly divided into the following four kinds of adult brands.

Fast fashion brand children's wear

One is the children's wear line represented by fast fashion brands such as UNIQLO, ZARA, Gap and so on. These children's wear is relatively inexpensive, and is the king of cost-effective in their parents' eyes.

Sports brand children's wear

The second category is children's clothing mainly based on sports brands such as Nike, Adidas and FILA.

Designer brand children's clothing

The third category is designer's brand children's wear, which is represented by JNBY by JNBY and La Natsu Bell's children's wear brand lachapellekids. The children's clothing has strong sense of design and fashion, and the price is higher, ranging from hundreds to thousand yuan.

Luxury brand children's wear

The fourth category is the luxury brand children's clothing represented by Dior, Gucci and Burberry. This part of children's clothing is frequently carried by the "star two generation", and there are also certain consumer groups.

The potential of children's clothing market

Today's children's clothing market mainly has the following three advantages: the huge market, income growth and consumption upgrading brought by national policies, and the growth of the industry itself.

Huge market brought by national policy

According to the Research Report on the market prospects and investment opportunities of China's children's clothing industry released in 2019-2024 years, China's business and Industry Research Institute showed that the total number of births in 2017 was about 17 million 230 thousand, and the total population was 15 million 230 thousand in 2018.

The opening of the comprehensive two child policy brings greater market space for Chinese children's wear.

Income growth and consumption upgrading

The rapid increase of consumption level and disposable income laid the foundation for the upgrading of children's clothing industry and the level of per capita consumption, while the increase of consumption habits of young parents after 80 and 90 years also accelerated the vigorous development of children's wear market. Data show that almost every family is constantly increasing the expenses of children's food, clothing, education, toys and so on.

The industry is in its growth stage.

Compared with men's clothes and women's clothes, the children's wear industry in China started late. It is now in the growing stage, with the characteristics of rapid growth of market demand and increasing growth space.

With the expanding scale of children's clothing industry this year, the consumption level has also increased rapidly, and its growth rate has exceeded men's clothing and women's clothing.

In the future, in the clothing market, it is expected that there will be a trend of "men's clothing", "women's clothing" and "children's clothing" three.

Trends in children's wear market

Market position toward high-end

For a long time, many domestic children's wear brands were located in the middle and low end. In recent years, the brand of children's wear has influenced the layout of children's clothing market in China.

In 2018, Semir costumes signed the agreement with THE CHILDREN'S PLACE INTERNATIONAL and LLC with the advantage of capital, and obtained the right to operate THE CHILDREN'S PLACE of North American children's clothing brand.

Subsequently, Semir costumes bought 110 million of the total assets of the Kidiliz group of the French high-end children's clothing company, with a total purchase value of about 844 million euros. After the completion of the acquisition, Semir apparel has become the second largest children's wear company in the world, further enriching its own high-end children's wear brand structure.

The classification is more detailed.

In a big way, children's clothing is divided into clothing, underwear and household clothes. According to age, children's clothing can be divided into baby clothes, children's clothing, children's clothing, Chinese children's clothing and big children's clothing.

The more detailed classification is related to the improvement of living standard and consumption taste.

To take part in different activities, we need different coats, and we have home clothes at home. The design and fabric of children's underwear also pay more attention to high quality and bring more comfort to children.

The classification of children's clothing is so detailed and targeted that it facilitates the purchase of consumers and the location of enterprises is clearer.

The children's wear industry will also develop in an increasingly refined direction. Targeted products are more likely to establish clear direction and good reputation in the minds of consumers.