From Adult Clothing To Children's Clothing Domestic Brand To Meet Development Opportunities

Children grow fast and consume more frequently. Children's shoes and clothing are still growing up.

The domestic professional brand started earlier and the scale was predominant, with the advantage of first out, especially in the field of infant and young children. The adult extension brand was late in layout, the scale of income and the status of the industry still need to be improved. At present, the sports brand of adult extension brand is stronger (such as Anta children, etc.), and the scale of income and market share are all ahead of other extension brands. It is expected that with the diversified development of children's shoes and clothing consumption demand in the direction of personalization and fashion, other adult clothing extension brands will also usher in the development opportunity.

More and more adult clothing extends to the field of children's clothing. The most important reason or purpose is to look forward to the future development of children's clothing.

According to the prospect Industry Research Institute, the composite growth rate reached 8.65% in 2012-2017, and it is predicted that the scale of children's clothing industry in China will reach 218 billion 300 million yuan in 2023.

China has a large number of children's consumption groups. From the perspective of industrial life cycle, children's clothing industry is still in the growth stage, and the market demand is growing rapidly.

Especially with the comprehensive second child policy landing, children's clothing industry prospects can be expected.

Another reason is that many outsiders are easy to overlook, but for those who cut into children's clothing from adult clothing, they must be carried out and persisted.

That is to rely on children's clothing to create brand image and cultivate user loyalty.

The 361 degree group has said that as one of the pillar groups of the group, children's clothing group hopes to start with the children's clothing to nurture future loyalty to the brand, and to become the main brand consumer from five to ten years later.

Since its establishment in 2010, the 361 degree children's wear brand has been operated by the independent business unit of the 361 degree group, mainly providing sportswear, footwear and accessories for children aged 3~12.

As the sports brand of the advanced military children's wear market, the 361 degree children's wear business in 2018 was strong, achieving a revenue of 816 million yuan, accounting for 15.7% of the total revenue of 361 degree group, an increase of 14.7% over the same period last year.

As of December 31, 2018, there were 1837 sales outlets for children's clothing brand of 361 degrees, of which 571 sales outlets were located in 361 361 core brand authorized retail outlets, while 361 core brand products and 361 degree children's wear products were also sold.

At that time, Barbara, as a "sub brand", turned the tide in the case of the main brand downturn.

Because of the brand of children's wear, casual clothes are also showing signs of warming.

In contrast, the United States can only rely on capital to turn over the capital, although it has improved in recent two years, the road to turnover is really difficult.

Founded in 1996, Semir apparel has become a popular leisure brand known to post-80s and post-90s consumers with Metersbonwe, also launched in Wenzhou.

But in recent years, such as UNIQLO, Zara, H&M and other fast fashion brands entered the Chinese market, Semir's status has been greatly shocked, and even closed 391 stores in 2013.

In 2013, Semir group casual wear tried to hand in high-end men's clothing suffered a setback, while children's wear section has been showing an upward trend.

It can be regarded as "deliberately planting flowers and flowers, and willfully planting willows and willows."

The purpose of 361 degrees actually shows the beginning of the development of other children's clothing brands. The success of Barbara has influenced the minds of consumers, making it a good reputation in the field of adult wear.

In the future, industry concentration will be further improved. The particularity of infant consumer goods will make its brand loyalty and concentration degree higher than that of similar consumer goods.

In China's children's clothing market, many enterprises will choose to continue to develop upstream, do the children to do the middle school children, do children in the middle school, and even begin to cut from the maternity.

The interrelated mother infant industry is sparing no effort in expanding its own production line, trying to create its own private domain traffic, cultivating user loyalty and holding users in their own hands.

Therefore, for adult clothing enterprises, developing children's wear is a very wise choice, which can train users in the next 5 years or 10 years, and greatly reduce the cost of getting customers.