Another Look At Clothing |Supreme China Trademark Has A Replay Zara Has Suffered A Great Loss.

The first week of June also means that the first half of 2019 is coming to an end.

In this summer, no matter what big news is there at home and abroad, what are the big events last week?

Major events in China: June 3~6 6

8 listed companies' annual performance: who has the power to stir up children's clothing?

Looking at the performance of children's wear listed companies in 2018, we summarized Semir children's wear, Ann's, ABCkids, blonde Rabbi, Mini Peace, JNBY by JNBY, Akabon and 361 degree children's clothing.

8 listed children's clothing business revenue growth has been reduced, net profit growth also has a deficit.

The concentration of children's clothing market continues to disperse, and the number of players in the head continues to be overweight. In the increasingly competitive market of children's clothing, the company's management situation is very objective through the earnings reports of listed companies, so we analyze the children's clothing enterprises from the annual report's revenue.

According to the statistics of the brand list, Bala Bara, the leading brand of children's wear industry, is the main line of Semir's business.

Zhongbao said: there is no doubt that Bala Bara, the leading brand of children's wear industry, is the main line of business of Semir, with a net profit of 16.94 and close to 10%.

Because the enterprises are facing the inventory problem, the average profit is 10%.

Especially in the market of children's clothing, which is very hot in recent years.

The major children's wear brands are spared no effort to develop and expand their layout, and complement each other online and offline.

In particular, as a traditional brand, in recent two years, he has been trying to supplement the online short board with the advantage of offline.

The next few years will become the key period for the rise of the leading brands of local children's clothing and apparel industry.

Sitting on 9000 stores, copying Zara is now a big loss.

It is precisely because of Zara's "mixed head" that some Chinese people who want to make clothes have begun to "plagiarize", some have succeeded, others have suffered a great deal.

The most thorough possibility of learning Zara is the Chinese women's clothing brand "La Natsu Bell". This brand is very well-known in China's women's clothing industry, and its founder, Xing Jiaxing, is also very fashionable. She often adds French romantic fashion elements into her clothing brand.

It was because of his passion for French dress design that Xing Jiaxing became reluctant to stop after touching Zara and felt that this fast fashion development model was very new and popular among young people.

But now it faces the sequelae of crazy expansion.

Zhongfu said: because of the principle of "fast but not broken", La Natsu Bell's clothes are always at the front end of the fashion, and the money earned by a few stores is still too difficult. After receiving the investment, La Natsu Bell's brand started to expand wildly. Last year, La Natsu Bell's financial report showed that the first time it lost 160 million, which is the price that crazy shop must pay. After all, it learned the Zara mode but did not learn its low-key, and did not invest more product development. Zara has no more than 9000 stores in the world.

On the contrary, the similar family of Hai Lan used the franchise mode early and pferred the risk to the franchisee, so it still gained 3 billion 400 million profit last year.

If Han holdings responded to the withdrawal of 8 shareholders, it is part of the listing reorganization.

Known as "China net red electricity supplier first share", such as Han holdings, since the listing is not optimistic, its share price has fallen again and again, in just two months, the market value has shrunk by 70%, and now Alibaba and other shareholders' withdrawal rumors, no doubt, such as Han holding "snow frost."

According to the enterprises' data, in May 29th, Hangzhou's Cmi Holdings Ltd changed business, Alibaba, Jun Lian capital, Sai Fu investment, Kunlun Wan Wei, far mirror venture capital, Qiming venture capital, Zhong Ding capital and so on, all of them withdrew from the company's shareholders, while 4 directors quit.

After the withdrawal, the company had 4 natural shareholders, namely, Feng Min, Annan, Shen Chao and Zhang Yu.

At the same time, the directors of the Division also changed.

Zhongbao said: if Han holdings dropped 37.2% on the first day of listing and continued to fall in 5 trading days, the market value of shares has shrunk by 70% in just two months.

In fact, such as Han holding "net red + community + business" mode, although it can bring high revenue to the electronic business platform, but this net red economy also has certain drawbacks.

For the net red mode, once the subsequent development can not keep up, there will be a fault.

In addition, in the context of consumption upgrading, how to manage these net red, to maintain continuous progress and product prices, are facing the test.

A brief talk on the advanced national wind aesthetics in 2019 China (Guangdong) college Fashion Week

In May 17th, the 2019 China (Guangdong) college fashion week was officially opened.

It is understood that this China (Guangdong) college fashion week is a fashion event jointly hosted by the Guangdong Provincial Department of education, the Guangdong clothing and apparel industry association, the Guangdong apparel Designers Association and Guangzhou International Textile City.

During the 14 day's 2019 China (Guangdong) college fashion week, a total of 33 outstanding graduates from 33 universities in Guangdong have gone to the dream stage to perform a wonderful graduation show.

"Guofeng" is the theme element of many colleges and universities. It can read some information from the new design works, such as "paper umbrella folding fan", "front waist waist" and "crane's crowns".

Zhongfu said: in recent years, more and more Chinese cutting-edge fashion designers focus their efforts on originality.

Among them, many designers have come up with a good reputation in academies and even in China.

They dare to reform, manufacture and subvert tradition from fabric structure, overall effect and fabric, and at the same time, the disadvantage of higher price and avant-garde design is that their strong rise is limited by their popularity and scale. This leads to the fact that the brand is difficult to afford the cost of safeguarding rights in original protection, while China (Guangdong) college fashion week complements the short board and jointly protects the originality of local designers with universities.

International events: June 3~6 6

3 seconds were sold out. Why is UNIQLO X KAWS so hot?

In the wake of the announcement video and the early exposure of stars such as Ouyang and Nana, the series received high attention before the sale, triggering a series of consumers queuing up early to shop and snapping up, and the products with the highest price of only 99 yuan were all snapped up in 3 seconds in some shops.

According to sources, the value of series products in the second-hand monopoly market is expected to turn 10 times to nearly 1000 yuan.

For UNIQLO, the risk of the trend is that street culture is once again incorporated by capital into a tool to attract young consumers.

When young consumers will learn about KAWS on the print of UNIQLO T-shirts, speed is no longer the key to winning fast fashion. A new consumption cycle is on the way.

Zhongfu said:

UNIQLO's clothes are mainly priced at a low cost and high performance price ratio, so it needs some ornaments beyond basic funds in marketing strategy.

Through the joint name of IP brand, it can create a burst point, which can make the popular retailer of UNIQLO stand out. This joint look is the pursuit of the trend of 18-25 year old young people. With the trend of explosion, consumption is no longer a simple trading behavior, or a cultural behavior.

Spending money on shirts is purely a matter of freedom of consumption, which will not lead to any moral evaluation.

But in any case, independent thinking and rational consumption concept are worth advocating at all times.

There's no need to start buying others and keeping up with the high prices.

Why did the 35 stores in the first quarter go to today?

Victoria s Secret, known as the world famous underwear brand, has always been a fashion brand of women's underwear industry since its foundation. Many models will also be able to climb the s fashion show as their career goal.

However, in recent years, it seems that the trend has already been lost. Not only does the sales decline continuously, but it also opens up shop around the world. Even the annual fashion show has only seen about 3000000 people last year, the lowest record in history.

Declining sales, closing stores, or shutting down showrooms, the Victoria 's Secret aura no longer has a two view.

Zhongfu said: the sexy underwear of Vitoria, which is famous for its popularity, has faded and the audience ratings have plummeted.

In particular, the consumption concept began to diverge from the female consumers. Women no longer need to use the underwear to create a proud curve to win men's affection.

On the other hand.

Domestic and international underwear brands are rising, competitors are threatening, and brands like Ann Li Fang, Ttiumph and city beauty have all eaten up the underwear market which tends to be saturated.

In the development and design of products, they are divorced from consumers, ignoring the needs of women for comfort and practicability of underwear, and deviating from the essential demand of consumers for underwear.

From this point of view, there seems to be a great need for reform.

Supreme: we have a trademark in China.

The US company, considered to be a genuine Supreme, formally sought support from the Chinese government for its trademark infringement litigation, which was particularly special in the Sino US trade war.

Supreme Italia, who is believed to be a copycat, has launched two retail outlets to sell products containing brand Supreme in Shanghai after its high-profile cooperation with Samsung. Since then, Supreme has decided to start its right path.

At present, rights protection has changed quietly.

According to the records of the China Trademark Office database, Supreme Italia did not query any registration records, and Supreme, owned by international Brand Company limited, is now waiting for substantive examination in China Trademark network.

Zhongfu said: chao chao Supreme's exploding fire made it the object of many competitors "Shanzhai".

In particular, trademark registration is unavoidable.

Most people who apply for and register a trademark first have legitimate rights and interests. When a trademark dispute arises, if a trademark is preempted by a malicious proprietor, it can still help the real owner to retrieve the trademark.

For brands, brand owners should strive to retrieve the registered trademarks so as to maintain the integrity of the global trademarks and avoid confusion among consumers.

In the long run, comprehensive protection and enforcement of intellectual property rights will be supported by all countries.

Prada choose Cai Xukun, how do we calculate this "business rule"?

Luxury brand Prada rarely collaborated with celebrities. In the past two years, in the Chinese market, Prada even asked celebrities to shoot advertisements or take part in some activities. They never relaxed the appointment of brand ambassadors or spokesmen, and restrained many of them compared with CHANEL, DIOR and Gucci.

This time, they chose a "traffic little life" - Cai Xukun, who was not a long time after the 90's draft, became a spokesperson for the brand. Many people in the fashion circle were surprised. The last time Prada chose Asian male stars as their spokesperson was Kaneshiro Takeshi.

In addition, the big choice spokesperson has always been prudent, usually has to cooperate for a period of time, but Cai Xukun seems to skip this link this time - it is even harder to search too many pictures of Cai Xukun wearing Prada brand, which is also a noteworthy point of this cooperation.

Zhongfu said: Prada chooses the traffic star to show good intentions to Z generation. It is obvious that if we simply measure the propagation speed, the answer is undoubtedly positive.

Prada micro-blog has more than 1 million forwarding capacity. In the last few days, Prada has been split into several advertisements, and the total number of forwarding has been over one million.

At the same time, this is also a risky move. Choosing "traffic" can really make the new generation contact and recognize themselves faster, but it also needs to bear the risk of "traffic sense" which may weaken the brand value.

In the era of social media, prada resolutely chooses the mode of electricity supplier + traffic. If the topic is high enough, it can be seen that the growth rate of high consumption purchases will depend on follow-up.

Us fast fashion giant Forever 21 seeks bankruptcy protection and restructuring

According to people familiar with the matter, the US fashion giant Forever 21 is weighing up the restructuring plan, hoping to increase liquidity and bring about a glimmer of opportunity for the declining business.

The company is working with investment management company Apollo Global Management to discuss DIP financing candidates for restructuring after filing for bankruptcy protection in order to get sufficient financial support, the person familiar with the matter said.

Although considering restructuring, Forever 21 still wants to guarantee the founder's control over the brand.

In addition, he also revealed that the extensive coverage of international business is a great drag on the company's day-to-day operation.

Apollo Global Management said in an email that Forever 21 had had business contacts with their investors.

In the future, Forever 21 will abide by previous agreements and continue to operate normally.

Zhongfu said: after being fashionable and new, Forever 21 was popular with young consumers. After a period of rapid development, it has become the fifth largest clothing retailer in the United States.

However, not long ago, the Forever 21 Business declined, discounted sharply, and withdrew from the Chinese market, closing flagship stores and other news.

Especially in recent years, many American youth brands have declared bankruptcy, and the retail industry in the US has not yet come out of the cold winter.