China Lining Will Bring 2020 Spring And Summer New Products To Paris Fashion Week Again.

Paris time June 22, 2019, China Lining will bring the 2020 spring and summer series of new products again to Paris fashion week.

This season, the great show followed the theme of "row" and began a new round of exploration with Paris as its destination.

"Motion gene" and "fusion" are the key words of this season. Designers use a more relaxed and open perspective to observe, interpret and interpret modern sports culture and create more possibilities for blending sports and trends.

The national tide has gained more people's recognition since last year. In 2018, Li Ning Co unveiled the theme of "traditional Chinese culture" with "enlightened road" as its theme. It was also the first time that the domestic sports brand entered the fashion week of New York.

Caused a huge sensation, "enlightened" series sold goods in the domestic e-commerce platform, from then on, consumers saw the possibility of more national tide.

The rise of China's Lining product line has ushered in a "new trend" of this classic brand.

Successive foreign fashion week show and endless high-quality single product, let the outside world for Lining brand image and positioning are getting more and more fashionable.

It is reported that Lining group is building a digital operation decision platform.

Zhu Yuangang said that this is similar to the current big data platform or data center concept, combined with internal data, and data obtained from the third party cooperation to support the business system's rapid or even automated decision-making.

It is reported that on the basis of the entire data platform, Lining group has constructed some data decision application models, including consumer portrait analysis, commodity insight analysis, and rapid intelligent decision making.

And commodity selling point planning and selling point analysis, member consumer marketing and so on.

Lining group also uses big data technology to assist stores in intelligent goods decision-making and operation management in commodity group goods, distribution, store pfer and replenishment.

In addition, the competition industry, in the recent GRF game, Lining's logo on the GRF uniforms, "C debut", along with the GRF team 2:1 won AF, won the first win of the season.

Prior to that, GRF officially announced that Lining had become a sponsor of his uniform and equipment, and will play with the players in all subsequent competitions.

As a black horse in the LCK division, GRF swept the league with its unique youth storm and won the runner up in the 2019 spring competition to win the qualification to compete in the intercontinental competition on behalf of LCK.

It is true that in the age of this trend, the trend is very important for a brand.

But as a mature brand, the foundation of a brand can never be forgotten.

So in the final analysis, the core of Lining's brand is still a sports Brand Company.

"Enter Lining LI-NING brand center