More Than Alibaba, Jingdong'S Supply Chain Also Joined The Community.

The relevant departments of Jingdong are now in intensive contact with many national community assembly platforms, including the thriving, the best, you, ten, the squirrels, and the neighbouring ones. Some platforms have been working together, and Jingdong products are open to the community.

According to the power of billion power, the current cooperation is mainly focused on the supply chain of Jingdong, providing four aspects of commodity supply, big data selection, brand marketing, storage and logistics, and so on.

It includes food and beverage, household cleaning / paper products, personal care, wine, household appliances, mobile phone digital and so on.

There are two ways for Jingdong to output the supply chain, one is B2B and the other is purchasing.

A replacement is through the form of API (Application Programming Interface) interface, opening Jingdong self operated commodity pool, and after joining the community cluster platform, it can freely select the goods on the shelves according to the preferences of its own platform consumers.

When the users of the C terminal issue the order, they are shipped to the users directly from the Jingdong. Besides the logistics information, all the shopping processes do not show any Jingdong elements.

The way of B2B procurement cooperation can provide goods with price advantages only for the community cluster platform. Jingdong also provides the supply chain solution by using the big data of e-commerce and the capacity of Jingdong logistics cloud storage.

In the selection of electronic commerce big data, "we have selected product teams specializing in community clusters. On the one hand, we will pay close attention to the trend of selected products of each big group platform, analyze the demand of community users, and on the other hand, we will accurately sell products in every district / county according to the big data of Jingdong electricity supplier.

Then, in Jingdong's massive suppliers, the right commodities are screened out. For example, in Jingdong APP search "leisure snacks" category, there will be about 700000 items. The suppliers behind these commodities have been included in the supplier system of Jingdong, covering all kinds of brands, categories and tastes.

We can directly select the appropriate commodities and open the output to the cooperative community cluster platform without having to worry about the quality of goods and the reputation of suppliers.

Jingdong internal related business personnel introduction.

For the community group platform, there are many problems such as the difficulty of selling goods and the backlog of inventory.

The above personage introduces: "we are in the joint Jingdong logistics cloud storehouse, the community assembly platform is distributed in the city warehouse of every place to upgrade to cloud storehouse, so that Jingdong can directly send the platform intent commodity to the city warehouse which has been upgraded to cloud storage.

At this point, there is no need to pay the purchase of the cluster platform. The goods can be delivered to the warehouse directly. After the goods arrive at the warehouse, they will be sold on the shelves, according to the actual sales volume of the day.

We purchase orders in our distribution system, and then operate the storehouse in the cloud storage system. If the commodities are difficult to sell, they can directly return the surplus commodities to Jingdong merchants.

For Jingdong, "community group" as a new social business electricity flow scenario, we did not want to compete with the community cluster platform to face the competition and seize everyone's market share.

It is through cooperation and win-win ways, by opening Jingdong's supply chain capabilities to empower the entire industry to avoid doing repetitive wheel making.

The competition of the future community cluster platform is essentially the competition of the supply chain. Supply chain capability is not only about commodity procurement, but also matters related to warehousing logistics, technology system, operation management and so on. Therefore, there will be more and more in-depth cooperation space in the later stage.

The above said.

There are many theoretical points of agreement, but there are several difficulties in Jingdong's open supply chain to the community.

One investor analyzed that one of the characteristics of the supply chain of community clusters is localization. For example, tofu, Jingdong's supply chain is not necessarily more advantageous than a local hawker.

One problem to consider is price.

The price has become a sharp weapon for the community to attract customers. Objectively speaking, a supplier of fast food products, such as the catering club and the ten club, has said that the price of the new channel discount is low.

On this issue, the investors think, "even if the supply chain is strong, such as Jingdong, I am afraid it will not necessarily have advantages."

On the other hand, fresh fruit (including fruits, vegetables, seafood, meat and poultry) plays an important role in the community.

Jingdong has no advantage in fresh B2B, but fortunately, the proportion of fresh food in most communities is gradually decreasing.

The investors said.

It has been reported that Tencent has invested in the thriving business of first in the community. At the same time, Alibaba's 1688 and retail outlets have access to ten clubs.

Coupled with the current Jingdong supply chain access, ATJ has been completed. What will happen tomorrow?