Jingdong Reached Home 618, Covering 91 Cities In The Country, Accounting For More Than Half Of The Market.

Recently, Jingdong officially announced that during the 618 period of this year, the number of cities covered by it has reached 91, of which three cities and three cities are more than half.

Dada Jingdong CEO Jia Kui Qi said: "user experience is the root of all growth.

The Jingdong will continue to promote the overall optimization of the cost, efficiency and experience of the retail industry, and help the traditional retailers to develop to the wider market.

Gathered "logistics, business, traffic" sinking market sales growth

In order to satisfy consumers' increasing pursuit of life, this year, Jingdong has come to the "1 hours shopping" consumption mode to sink to more low level cities.

During the 618 major promotion periods this year, Jingdong reached 91 cities, covering more than 50 cities in three cities and below.

In terms of logistics and distribution, dada, as the city express information service platform of dada Jingdong, has already covered more than 450 main cities in the country, and has served over 1 million 200 thousand business users and over 70 million users through crowdsourcing service mode.

At the merchant level, there are more than 300 chain retailers with deep strategic cooperation with the platform, and over 5000 total category businesses.

This includes not only chain retailers such as WAL-MART, Yong Hui, Huarun, and other chain stores, such as the supermarkets of North China, the Ginza supermarket, and the everlasting supermarket, but also have many advantages in the domestic low level cities, as well as many cooperative businesses such as Watsons, Wanning, famous brand and excellent products.

At the traffic level, Jingdong APP home page set up Jingdong independent channel access, with the accelerated pace of Jingdong channel sinking, it will also bring more local users resources to Jingdong.

Recently, Jingdong said it would build a new platform that distinguishes Jingdong from its existing scene and mode by making use of resources such as WeChat entry and WeChat users.

Data show that with the sales volume of Jingdong arriving in May this year, compared with the monthly sales before six months, a large number of sunken cities have gained double market growth. Among them, the monthly sales of Zhuhai, Putian and Quanzhou increased by more than 300% over the same period last year.

Dozens of cities such as Ma'anshan, Yueqing, Mianyang, Laixi, Zhanjiang and Huiyang grew by more than 100% over the same period last year.

Deep excavation of differentiated demand, instant retail to achieve rapid product iteration

At present, Jingdong's App and small programs have launched a marketing strategy based on social fission.

Data show that through the fission marketing brings the number of new users to more than 50% of users, while the new pull has also promoted the return visits of the old users. The users who participated in fission play had doubled the 7 day return frequency.

In low tier cities, these tools are more effective. Each user who shares fission games can bring back more than 3 users on average, and even one user can bring hundreds of users.

During the 618 year of this year, Jingdong will also be on the line with the marketing function of social assistance based on social fission to further activate consumers in the sinking market.

It is understood that dada Jingdong is home to the city courier information service platform and instant retail platform, founded in early 2014, has won Sequoia, DST, Jingdong, WAL-MART and other funds and strategic partners investment, the total amount of financing amounted to more than 1 billion 300 million U.S. dollars.

Jingdong came to provide consumers with supermarket convenience, fresh fruits and vegetables, medicine and health, baking cake, flowers, green plants, home fashion and other goods 1 hours to the home delivery services.

At present, it has covered 91 major cities such as Beijing, Shanghai and Guangzhou, with about 74000000 registered users, over 30 million active users and 1 million 500 thousand single peak volumes per day.