A New Tool To Help Businesses Build Their Own Private Traffic Pools

Recently, smart commerce service provider micro Union's marketing cloud launched a one-stop private domain user operation platform -- Micro union set customer.

The product integrates private domain traffic, WeChat aggregation chat, social marketing management, interactive social marketing, and private domain traffic to help enterprises build a closed loop operation in WeChat ecosystem.

It is reported that this is an important layout of the micro League in the marketing cloud field, and it also means that the micro League further improves the cloud ecosystem product matrix, and accelerates the pformation and upgrading of enterprises to digitalization.

Full channel traffic aggregation, help build private domain traffic pool

It is understood that the online collection of micro Union customers focuses on helping businesses obtain traffic at a lower cost, while building their own private domain traffic pools in WeChat ecosystem.

Relying on WeChat's social scene, the micro union gathering platform is aggregated from third party traffic platform, merchants promotion channel traffic, merchants' original traffic and other users, so that scattered and fragmented user data can be effectively utilized to achieve public domain traffic privatization.

At the other end, customers help businesses manage the precipitated user assets, and quickly pform private domain traffic through fine user operation, marketing interaction and other ways to create a closed loop of private domain integrated traffic operation and cash flow growth.

At present, the micro union collection platform has achieved more than one aggregation of micro channel chat, improving customer maintenance efficiency.

In improving the interaction with users, businesses can also establish a one to one friendly interaction relationship with customers through WeChat personal numbers.

It is worth mentioning that in high frequency social interaction, businesses can label users based on the understanding of the users, accurate user portrait through customer label analysis, and then achieve targeted, accurate content or information push through the WeChat personal number, so that different friends receive different content and improve pformation.

Refinement of community operation, enabling business performance growth

Not only that, the micro union set up passenger platform to build private regional traffic pools for businesses, but also helps businesses realize one-stop service from precise group building, community management to sales pformation.

Through the use of micro Union customers, enterprises can build precise communities based on the same or similar interests, habits and preferences of users, and conduct marketing penetration through content and interaction.

At the same time, the data analysis function provided by the micro union collector can also help enterprises effectively understand the operation of private users.

According to the joint report released by Tencent smart retailing and BCG, the number of effective interaction customers has increased 1.5-2 times, and communication efficiency has increased 3-4 times since the company pferred from traditional way to social private domain operation.

In building a closed loop, the micro union collector will dock with its SaaS solutions to help businesses quickly reach the target users.

At the same time, enterprises can make use of interactive marketing tools such as red envelopes, teamwork, price cutting and other functions to improve user's activity and repeat purchase rate.

Micro Alliance said that as the next opportunity for enterprises to achieve growth in performance, building and deep operation of private domain traffic is the key to achieve the pformation from traffic thinking to user thinking.

The micro alliance will help enterprises build customer aggregation - deep operation - circular pformation - enhance the private sector traffic growth closed loop, and empower enterprises to precipitate private domain user assets.