Youth Fashion Is Chinese Fashion: The Qingdao Children'S Fashion Industry Innovation Forum Issued "The Voice Of The City".

Recently, China children's fashion industry innovation forum Appeal: young strong is strong in China, innovating the value chain of children's industrial development, and enhancing the aesthetic connotation of children's fashion industry is an important strategy directly related to the great rejuvenation of the Chinese nation and successors.

Attend 2019 Qingdao, China children Shi Shangzhou Experts and scholars in the fashion week China children's fashion industry innovation forum Brand of children's wear Innovation, children's education and training market status, children's wear Internet industry development, children's aesthetic scene modeling and other children's fashion industry innovation topic, think that children's fashion this food, clothing, education, training, culture, entertainment and other 12 categories, nearly 60 sectors of the industry, the market scale of 3 trillion yuan of the industry, and the media, industry, health, environmental protection and other industries. Rather, it is a huge gold mine with huge reserves.

With the increase of the consumption consciousness and income level of Chinese people, the proportion of children's consumption will become larger and larger in the consumption expenditure of Chinese families. Children's fashion industry has a smaller fluctuation in life cycle, generally having children's families. When family income increases, they are more willing to invest money in raising children's consumption. Children's consumption in clothing, food and education is rigid demand, providing a lasting power for the development of the market, and also adding vitality to the prosperity of children's fashion industry.

Chen Wen, vice president of the China Fashion Designers Association, said that in the 2019 autumn and winter China International Fashion Week held in March this year, China's children's fashion brands participating in popular cultural exchanges and trends were the first half of the fashion week brands. Zhang Chongwei, Secretary General of the Organizing Committee of international children's fashion week in Qingdao, China, said: the eighth Chinese children's fashion model competition finals of China's (Qingdao) International Children's Shi Shangzhou came to more than 200 families all over the country, 6 times more than that of the adult fashion model competition.

However, at the initial stage of development, China's children's fashion industry, due to the low concentration of industries, the lack of dominant enterprises and well-known brands, has little knowledge of the children's consumer market and related industries, especially on the value chain structure of children's fashion industry and the law of industrial scientific development. Therefore, experts at the forum call on children's fashion industry innovation to start from the following aspects 。

　　 To dress up and look from the heart of beauty

As an important historical Textile City in China, while developing textile and clothing intelligent manufacturing in Qingdao, the development of children's clothing industry is developing rapidly. Only Jimo children's clothing industrial cluster reaches about 6000000000 of the market scale. But children's clothing in Qingdao still stays in the initial stage of product processing and brand building. Zhang Chongwei, art director of China top ten fashion designers and turtle dragon children's wear brand, believes that the production and operation of innovative children's clothing brands need to study the connotation of children's fashion life deeply, and integrate excellent national culture into children's fashion. Only by closely managing the needs of children's fashion lifestyle can we completely change some children's clothing brand low-grade wholesale. Battalion phenomenon. Zhang Yihua, a top ten fashion designer who has participated in the design of Qingdao uniforms, believes that the development of children's clothing must seriously study the physiological and psychological needs of young children. According to the special characteristics of children's physiological characteristics, we can design fashion products that create the needs of young consumers.

Vice President Chen Wen pointed out: China's children's clothing industry has developed rapidly, and the product quality and brand image have been greatly improved. However, consumers' reasons for choosing clothes have long gone beyond the scope of covering the body and keeping warm. The cultural content and fashion connotation of clothing are the key for parents and children to choose clothes. To design and produce children's clothing, we need to keep firmly in touch with the international popular pulse, use materials to make efforts in health and environmental protection, create articles on scientific and technological intelligence, and increase the intensity of clothing brand innovation in fashion culture. We must combine children's appearance with the promotion of children's fashion aesthetic standards, and integrate children's aesthetic education into clothing consumption.

　　 Skill training starts with aesthetic education.

The experts in the forum pointed out that although the parents of the children are mostly "post-80s" and "post-90s", the traditional ideology of watching children become prosperous and watching women become Chengfeng is still deep-rooted. At present, the family's investment in children's consumption is more than education.

According to the data, there is a strong awareness of preschool education among families, and the daily trend of online preschool education market is increasing. Only in 2018, the scale of children's language training market reached 4 billion 620 million yuan. Song Bing, President of Qingdao North District branch of the China Council for the promotion of international trade (CCPIT), said that in the newly built commercial buildings of the city, children's off campus skills training institutions have sprung up and become one of the important pillar industries in the children's fashion market. Parents are eager to pass the pre school or off campus training so that children can win in the starting line or become a talented person with strong talents in some aspect. According to the teacher of a children's model training institution, there are no less than 100 thousand children who participate in model training all over the country.

Chen Jianli, a member of the Xinhua news agency and the Chinese children's fashion model competition, pointed out that today's circle of friends is blasting summer children's timetable, and all kinds of Qinghai special training camp, Future Leadership Academy, winner school and parents' college are being held in major cities and overseas cities. These are to train super artists, super commanders, super scientists, super explorers and super speakers. It is impossible for 5 to 18 year old children to become a family in only one week. The training of children's fashion skills with quick success and instant benefits does not train children's recognition of beauty and improve their self-expression ability as the purpose of training. Parents send their children to the model training class to learn to play the three prescribed actions, and then participate in the model competition. This is very difficult for children to understand fashion and make it difficult for them to become fashion culture communicators.

Jiang Shan, director of the cultural and educational center of Qingdao finance and economics Daily, pointed out that there are strong support for five factors, such as population base, urbanization, consumption upgrading, family structure and educational tradition. The market scale of children's fashion education will also expand in an orderly way, and society can not underestimate the development of preschool education and extracurricular education market for children. There is a home run educational institution specializing in the compilation and implementation of kindergarten textbooks not covered by the government. The scale of operation has reached over 1 billion in several years. Therefore, how to promote the development of children's fashion industry with policies, from children's pre-school education and off campus education, to promote the development of children's aesthetic education, and also need the joint efforts of educational institutions and educational administration departments.

　　 Happy entertainment begins with beauty.

As an important part of children's fashion industry, there are more and more places for children to play. But how to entertain children with commercial profit as a goal, how to improve children's knowledge and enhance their understanding of beauty and beauty from the perspective of raising children's interest and beauty? Jiang Caixian, general manager of Qingdao textile Valley Culture Communication Co., Ltd., thinks that this is the need for society at the moment. Concerns.

Qingdao textile Valley featuring the National Museum of textile industry history as a national demonstration park of fashion and creative industries has made a lot of fuss about building new heights of Qingdao children's fashion industry in recent years. The Textile Museum of the park is not only a miniature of the development of the industrial history, but also a textile culture of Xingcheng's Qingdao culture concentrated in the park. Jiang Caixian introduced that, in addition to attracting nearly 100 thousand young people to visit and study in the park every year, the textile valley introduced the Chinese children Shi Shangzhou into the park. The fashion show in the 100 years old workshop, the children walking in the red carpet show before the 100 year old factory, and the integration of history and fashion is very charming.

President Song Bing believes that the government's support for the development of fashion industry, especially the innovation of supporting children's fashion industry, is gradually being introduced. Designer Zhang Yihua suggested that if there are some fashion entertainment activities that are related to the development of children's fashion industry, such as children's fashion model competition, as a cultural landmark activity of Qingdao's national textile historical landmark City, the Chinese led children's fashion week settled in Qingdao and the Chinese children's fashion model contest will become the fashion name of a city. Slice.

Young children are the future of the country and the hope of the nation. Mao Lihui, a famous Chinese Fashion Critic, pointed out: the growing trend of China's children's fashion industry innovation is directly related to the healthy growth of the 300 million children's groups in China, and directly related to the implementation of the national talent training strategy, which is directly related to the success or failure of the great rejuvenation of the Chinese nation. To create urban fashion card and seize the foundation of the urban fashion of innovative children's fashion industry is a strong foundation for building a city fashion industry chain, speeding up the pace of urban fashion culture development and creating fashion.