Jingdong And China Cultural Media Group Protect Business Intellectual Property Rights

Jingdong group and China Cultural Media Group signed an agreement on intellectual property rights. According to the agreement, China Cultural Media Group will build a new model of intellectual property protection in the field of electronic commerce based on the platform of its Chinese cultural media IP (Jingdong).

In recent years, the visual power industry has been developing rapidly, and the short video frequency of the electricity supplier has increased exploding. At the end of 2018, the number of Jingdong short video products increased by more than 145 times compared with the beginning of the year, covering 80% of the active shops, and the number of users who watched short video products increased by 167% over the same period last year.

Commodity pictures and short videos have played a good role in promoting sales, and businesses are increasingly investing in video. At the same time, some platforms or individuals frequently seize and use copyright works of other platforms or businesses, thereby harming the rights and interests of the original authors.

In this regard, Jingdong will jointly establish an effective intellectual property protection mechanism with China cultural media group to ensure that businesses' assets are not infringed, and promote the benign development of the original ecology of e-commerce.

It is understood that the IP platform, launched in July 2018, is a one-stop service platform for solving problems such as rights, spanactions and protection in the field of intellectual property rights. The platform has been formally launched in July 2018. The platform covers intellectual property rights, cultural creativity, rights protection, application and protection. It aims to provide professional and efficient one-stop intellectual property protection solutions for Chinese and foreign enterprises to protect the legitimate rights and interests of owners of intellectual property rights.

Through cooperation, Jingdong will bring into full play its respective advantages in resources and technology with the IP platform of China's cultural media, and establish linkage mechanism, and continue to explore solutions for intellectual property protection. Specifically, Jingdong will build a platform for the protection of intellectual property rights and cooperate with the IP platform to provide professional services to businesses and solve the three basic problems of intellectual property rights, spanaction and protection.

Lin Chen, vice president of Jingdong group and head of platform Ecology Department of Jingdong retail group, said that cooperation with China cultural media group is an important progress in the protection of Jingdong's intellectual property rights. The Jingdong has established a sound intellectual property protection system for commodities through the implementation of strict auditing system, the establishment of copyright material library including pictures, videos and music, and the creation of a protection channel for intellectual property protection, thus effectively safeguarding the legitimate rights and interests of merchants. In the future, Jingdong will continue to promote open governance of the platform so as to contribute to building a fair and spanparent market environment.