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New Business Opportunities Emerge On The Sports Industry Station, And Tap The Potential Of Trillion Market.
Recently, Shanghai has issued the opinions on the development of the electric industry. It is proposed that in 3 to 5 years, the "global competition capital" will be built.
In fact, in addition to Shanghai, Beijing, Hangzhou, Chengdu, Chongqing and other cities all over the country have proposed the construction of the "competition city".
According to the reporters, there is no shortage of traditional sporting goods giants behind the strong rise of E-sports. In February this year, LPL (Professional League of heroes League) and Nike reached four years of strategic cooperation. Apart from the team uniform, team shoes and joint competition products, Nike will also provide professional and scientific training support for LPL players.
In addition, BELLE International's sporting goods retail operations and service providers TOPSPORTS and Lining have also acquired and established their own competition teams, and have achieved good results. It can be seen that China's sports market has diversified and developed rapidly.
Sports shoe and clothing industry enterprises have been competing in the industry, not just the traditional sports industry, but some market participants believe that this can better adapt to the needs of consumers differentiation.
With the promotion of relevant policies in the domestic sports industry, the development of domestic sports industry has entered the fast lane. As a major mode of sports industry, the sports shoes and clothing market has also ushered in a rapid growth period. Under the upsurge of nationwide sports fitness, China's sports industry market prospects are widely valued. It can be seen that China's sports industry related enterprises have achieved rapid growth in recent years.
From the perspective of international sports brands, the international sporting goods giant Nike and Adidas also perform well in China. In 2018, Nike's Greater China revenue exceeded $5 billion for the first time, an increase of 18% over the previous year, higher than its 6% global growth rate, and Adidas's Greater China region's annual growth of 23%, which also led the global market.
From the perspective of domestic sports brands, Anta sports ranked first in China's local sports brands with 24 billion 100 million yuan of revenue, a year-on-year increase of 44% in revenue and a 33% increase in net profit. In 2018, Lining realized operating income of 10 billion 500 million yuan, an increase of 18% over the same period last year, and a 39% increase in net profit. XTEP international achieved 6 billion 400 million yuan in operating income in 2018, an increase of 25% over the same period last year, and net profit increased 61% over the same period.
The rapid development of sports shoes and clothing market not only makes the brand business profitable, but also the downstream retailers and distributors occupy a place in the huge market, and the domestic sports shoes and clothing retail market has its particularity. At present, the international sports brand entering the Chinese market is dominated by a few excellent national retailers. Such enterprises as the leading industry in the industry, but behind the stealth, are playing an indispensable role in it. Many of the Nike and Adidas stores seen in the market are actually running behind them, and they are also helping more international brands penetrate into the Chinese sports shoes and clothing market.
The periphery of sports industry is expanding constantly, while the traditional sports industry is experiencing the baptism and upgrading of new formats. In the retail field of sports shoes and clothing, head retailers are making good progress through digital spanformation. Many enterprises have digitalized spanformation of offline stores, with the help of scientific and technological means, such as empowering employees, goods management and so on, and gradually improving the overall operation efficiency of the company.
Sports industry such as leisure fitness, sports events, sports tourism and other sports industries are gradually adapting to the diversification of consumer demand.
In the field of fitness services, through the main online courses and online sports communities, keep has only 100 million users in three years. With the deep understanding of young consumer groups, keep is moving into the offline scene with keepland sports space.
The super orangutan, founded less than 5 years ago, has launched more than 70 retail operations. It has opened up more than 70 stores nationwide, causing a shock to the traditional gymnasium. A group of small and beautiful new retail fitness brands have attracted a new generation of young consumers, so that fitness has become more popular.
In terms of sports events, data show that the elimination of football and basketball related events still occupy the headlines, while running and electronic sports events occupy 12.9% and 7.9% respectively, and the layout of sports events is increasingly diversified.
It is worth noting that in recent years, Wanda sports, which has recently submitted to the NASDAQ IPO, has run many marathons, bicycles and other events throughout the country. In just four years, Wanda sports has developed into a company with an annual income of 8 billion 830 million yuan, which can not be separated from Wanda sports merger and integration capabilities. But more importantly, he has stood on the new draught of sports industry and backed up in China's sports big market in the golden period of development.
According to the data of the NDRC, it is estimated that by 2020, the scale of China's sports consumption market will reach 1 trillion and 500 billion yuan, and there will be more room for growth in the sports consumption market. Under the background of national policy support and industry spanformation and upgrading, giants have entered the bureau to seize the bonus of consumption upgrading.
In fact, in addition to Shanghai, Beijing, Hangzhou, Chengdu, Chongqing and other cities all over the country have proposed the construction of the "competition city".
According to the reporters, there is no shortage of traditional sporting goods giants behind the strong rise of E-sports. In February this year, LPL (Professional League of heroes League) and Nike reached four years of strategic cooperation. Apart from the team uniform, team shoes and joint competition products, Nike will also provide professional and scientific training support for LPL players.
In addition, BELLE International's sporting goods retail operations and service providers TOPSPORTS and Lining have also acquired and established their own competition teams, and have achieved good results. It can be seen that China's sports market has diversified and developed rapidly.
Sports shoe and clothing industry enterprises have been competing in the industry, not just the traditional sports industry, but some market participants believe that this can better adapt to the needs of consumers differentiation.
With the promotion of relevant policies in the domestic sports industry, the development of domestic sports industry has entered the fast lane. As a major mode of sports industry, the sports shoes and clothing market has also ushered in a rapid growth period. Under the upsurge of nationwide sports fitness, China's sports industry market prospects are widely valued. It can be seen that China's sports industry related enterprises have achieved rapid growth in recent years.
From the perspective of international sports brands, the international sporting goods giant Nike and Adidas also perform well in China. In 2018, Nike's Greater China revenue exceeded $5 billion for the first time, an increase of 18% over the previous year, higher than its 6% global growth rate, and Adidas's Greater China region's annual growth of 23%, which also led the global market.
From the perspective of domestic sports brands, Anta sports ranked first in China's local sports brands with 24 billion 100 million yuan of revenue, a year-on-year increase of 44% in revenue and a 33% increase in net profit. In 2018, Lining realized operating income of 10 billion 500 million yuan, an increase of 18% over the same period last year, and a 39% increase in net profit. XTEP international achieved 6 billion 400 million yuan in operating income in 2018, an increase of 25% over the same period last year, and net profit increased 61% over the same period.
The rapid development of sports shoes and clothing market not only makes the brand business profitable, but also the downstream retailers and distributors occupy a place in the huge market, and the domestic sports shoes and clothing retail market has its particularity. At present, the international sports brand entering the Chinese market is dominated by a few excellent national retailers. Such enterprises as the leading industry in the industry, but behind the stealth, are playing an indispensable role in it. Many of the Nike and Adidas stores seen in the market are actually running behind them, and they are also helping more international brands penetrate into the Chinese sports shoes and clothing market.
The periphery of sports industry is expanding constantly, while the traditional sports industry is experiencing the baptism and upgrading of new formats. In the retail field of sports shoes and clothing, head retailers are making good progress through digital spanformation. Many enterprises have digitalized spanformation of offline stores, with the help of scientific and technological means, such as empowering employees, goods management and so on, and gradually improving the overall operation efficiency of the company.
Sports industry such as leisure fitness, sports events, sports tourism and other sports industries are gradually adapting to the diversification of consumer demand.
In the field of fitness services, through the main online courses and online sports communities, keep has only 100 million users in three years. With the deep understanding of young consumer groups, keep is moving into the offline scene with keepland sports space.
The super orangutan, founded less than 5 years ago, has launched more than 70 retail operations. It has opened up more than 70 stores nationwide, causing a shock to the traditional gymnasium. A group of small and beautiful new retail fitness brands have attracted a new generation of young consumers, so that fitness has become more popular.
In terms of sports events, data show that the elimination of football and basketball related events still occupy the headlines, while running and electronic sports events occupy 12.9% and 7.9% respectively, and the layout of sports events is increasingly diversified.
It is worth noting that in recent years, Wanda sports, which has recently submitted to the NASDAQ IPO, has run many marathons, bicycles and other events throughout the country. In just four years, Wanda sports has developed into a company with an annual income of 8 billion 830 million yuan, which can not be separated from Wanda sports merger and integration capabilities. But more importantly, he has stood on the new draught of sports industry and backed up in China's sports big market in the golden period of development.
According to the data of the NDRC, it is estimated that by 2020, the scale of China's sports consumption market will reach 1 trillion and 500 billion yuan, and there will be more room for growth in the sports consumption market. Under the background of national policy support and industry spanformation and upgrading, giants have entered the bureau to seize the bonus of consumption upgrading.
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