Jingdong "Social Rubik" 618 Battlefield Newspaper: 200 Million People Participated In The Play

June 20th news, this year's "Jingdong 618 global Mid Year Shopping Festival" came to a close, Jingdong one-stop social marketing service platform "social magic cube" open and empowerment 10000. brand And through 60 kinds of social game tools to help businesses improve the shop chain, shop drainage, merchandise booking, sales spanformation and so on the whole chain capability.

Data show that more than 10000 activities opened in 618, up 40 times in 2018, attracting nearly 200 million people to participate in the social Rubik's cube play. Among them, Jingdong beauty cosmetics brand joint activities participated in the total number of people exceeded 17 million.

At the same time, during the 618 period, the social magic cube handed over hundreds of millions of gifts to over 5000 brands, and 80% of them joined the social Rubik's cube. For the first time, 618 free experience games were opened and 10000 merchants were involved. The share of fission traffic introduced by the magic cube in 618 accounted for over 75%, and the fission effect of popular activities reached 23 times.

It is understood that Jingdong social magic cube during the 618 period has opened 60 kinds of Fu play, bringing new play more than 8. Among them, crazy welfare machines, stars should help, task cards occupy a popular play TOP 3.

In addition, during the 618 year of this year, the social Rubik's cube also launched the "million good goods 1 yuan grab", "one Yuan Gang Gang" and "buy and earn a thousand yuan red packets". These games help brand businesses achieve exposure: the vivo Z5x Mobile has become the popular TOP.1 of the 618 period, attracting 1 million 630 thousand users to exchange cards with each other. The blue moon laundry liquid of "one Yuan Gang Gang" has become the "attention focused" product, ranking 1618th, and has been shared over 50W times.

It is worth mentioning that the social Rubik also provides hierarchical incentives to businesses, providing a total of 4 categories and 25 matching solutions. During the event, the first edition of "super draining artifact" was officially released for the first time, and the brand could be customized by DIY for social marketing. These "artifact" can help the brand effectively reduce the flow cost by more than 300% during the big promotion period. Through these free sharing traffic, social magic cube promotes shop visits more than 12 times.